Several areas can be identified where FG has an one-upmanship over its competitors. These areas would be analyzed making use of the Citibanks E Business Strategy For Global Corporate Banking 2008 VIRO framework where the 'value', 'inimitability', 'rarity' as well as organization' of FG would be evaluated in terms of its payment towards its competitive edge. The structure has been displayed in appendix 3.
It can be seen that FG is providing a value-added product, which is not simply a way of obtaining high margins for the business, but is valuable for the consumer as well. Smoked seafood items are considered as value-added items and so FG is definitely offering worth to the market as well as to the business owner in the kind of high conserving possibility from fish items. FG's ability to generate initial Eastern passionate smoked seafood products can be considered a supreme ability.
Business has actually placed barriers to access for new participants by motivating clients to be requiring in terms of requesting for their preferences. Not just has this made the solution uncommon, it has enhanced the cost of entrance for specific niche players because FG's diversification and flexibility can not be matched by new participants in the brief run. This highlights an additional point of inimitability.
The truth that the business is not product-orientated however is a market-orientated service which is flexible sufficient in its capability to get used to vibrant market scenarios suggests that its method of organizing services is definitely its competitive edge. The organisation is arranged so that it has much less reliance on importers and trading companies which adds to its affordable side as a company in a market where smoked fish items have to be imported from various other countries.
In addition to these factors, FG's long term relationships with its client that has caused brand commitment from their side and also the previous's continuous support of quality control to maintain this brandloyalty is an added aspect offering it a competitive edge.
As per the Citibanks E Business Strategy For Global Corporate Banking 2008 VIRO framework, if a company's resources are valuable but can be mimicked conveniently, it might have a short-lived competitive benefit. In FG's case, it can be seen how a continual competitive advantage is feasible with the firm's adaptability, market-orientated strategy, sustained long-termrelationships and also ingenious abilities of the entrepreneur.
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