Citigroup In Post Wto China B Case Study Analysis


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Citigroup In Post Wto China B Case Study Solution

Background and Facts

Citigroup In Post Wto China B an office products store for small and medium sized organisations has recently been associated with planning for a merger with its competitor House Deport, which has actually affected performance degrees in departmentswith the elderly manager involved in legal problems put forth by the federal Profession Payment. With the Marketing Head putting forward the news of his departure from the firm in one year, Jeannie Lewis, the current head of operations has been asked to take the function in the future. With obstacles in the kind of a possible social change and reduced employee morale, the company wants a full reengineering effort at the marketing division.

Trouble Declaration
Porter's 5 Forces Analysis
The possible cultural adjustment at the advertising division of Citigroup In Post Wto China B is enhancing uncertainty in the workplace causing different difficulties for the Jeannie Lewis that would certainly be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in impacting calculated choices because Stapes Inc. had to desert its plans of merging with Workplace Deport after the Federal Trade Commission's treatment while doing so. Offered the truth that the store has a worldwide visibility with branches in UK, USA, Canada as well as Germany, political consider each of these countries may be able to influence efficiency or calculated goals. Federal Profession Commission's antitrust fit versus the merging took up valuable time of the organization's senior management recommending that 'political' factors can have major implications for a worldwide service.

Economic Factors: Economic factors such as the emergence of local business in the global situation suggest that Citigroup In Post Wto China B is flourishing in an environment where there is prospective development of services. Fact that store clients are mostly looking for office products for home workplaces recommends that the market has a rising pattern of business owners and home based services.

Social factors: Social trends in the economic situation reveal that customers are trying to find ease in addition to appealing prices. Market research shows how the customer for Citigroup In Post Wto China B does not have awareness concerning discovering options which can provide a combination of comfort and inexpensive.

Technical factors: Innovation plays an essential role in Citigroup In Post Wto China B's company approach particularly as the organization is piloting Innovation centers which would use modern technology sales and assistance in the form of memory upgrades, outer installments. (Summary of PEST in appendix 2).

OB Issues and also Effects.

Several underlying Business Behavior problems can be seen in Citigroup In Post Wto China B's case as highlighted in this section.

Concerns concerning social adjustment: There is worry regarding a cultural adjustment that would occur when Todd Krasnow leaves from his placement as the Executive Vice President of Advertising with the majority of the team member already revealing discontent over this possible relocation. This anticipated change has actually developed stress and anxiety in the work environment which has been coupled with the past anxiety of preparing the company for a prospective merging with House Deport.
Pest Analysis
Stressful Task Environment for Newcomers: There is lack of employees that can match the difficult setting of a hectic company. Not only does this result in problem in locating the appropriate people, it puts anxiety on new hires as can not hold up against the pace as well as stress that the company anticipates them to birth.

Dual Reporting Lines: Novices locate this business society troublesome and challenging to handle particularly as dotted line relationships are implied to be weaker generally and unbiased setup as well as performance analysis is still done by the strong line supervisor. This means that newbies might shed clearness concerning their corresponding functions and also purposes particularly as dotted line coverage does not keep them in direct interaction with the solid line managers.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor rather than Bridget Coles despite the fact that it had been speculated that the last would certainly take Krasnow's setting came as a blow to her morale. Lewis might have been qualified and also suitable for the job yet the reality that Kransnow's separation would certainly make Coles a straight record to Lewis may have been the reason for Coles' resignation from solutions.

Fear & Work Instability: Worry as well as instability can be identified as two significant problems that Lewis would be handling especially as the merging has actually now be cancelled and 2 senior execs of the advertising and marketing division would be leaving. The entire obligation of the division would certainly be falling on Lewis's shoulders who would certainly not just be in charge of brining about a cultural modification yet would additionally need to confirm herself in her brand-new duty.

Inappropriate Administration Style of Leader: Lewis's monitoring design and its conflict with the advertising department's role can also be seen as an OB obstacle specifically as she has actually been utilized to dealing with concerns in the operations department where personnel are taught to focus on processes as well as obtain them right. The advertising department on the various other hand can be seen as a team of individuals who are utilized to being supported by Krasnow who focused extra on output than processes.

Interdepartmental Arguments: Interdepartmental disagreements between 3 departments, advertising and marketing, merchandizing and operations specifically over the allowance of the advertising mix can be recognized as an additional OB concern. The marketing department does not share the same vision as the various other 2 departments pertaining to the aloocation of the advertising mix twoards promotions and also advertsing, the merchandizing and procedures divisions do not concur over the advertising mix allocation amongst one an additional either.

Disintegration in Advertising And Marketing Division: Fragmentation in between the marketing and advertising departments can be recognized as another OB concern which could require more interest. The fact that the marketing and advertising areas in the advertising and marketing department are detached is stopping both departments from obtaining from each various other's experience as well as experience. Combination of marketing with merchandising as well as operations would become harder if the advertising and marketing division itself is broken down which can be another prospective OB problem.

Citigroup In Post Wto China B Analysis

Various theories have actually been used to explain the circumstances to obtain further clarity regarding the circumstance available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, the majority of supervisors think that staffs are passive and careless, have little aspiration and also resist adjustment. The scenario at Citigroup In Post Wto China B is not totally adhering to Theory X, it can be seen that brand-new hires are discovering this environment instead stressful which may at some point lead to a higher inclination of the monitoring in the direction of Concept X. Even while examining Lewis's administration style, concept X may have been suitable in the procedures department to some degree yet the Marketing division would call for reliance on Theory Y in order to get the imagination as well as creativity from the teams.

Tuckman's Team effort Concept: As far as Lewis's concern about bringing consistency between the marketing and advertising department is concerned, this would originally lead to conflict as talked about by Bruce Tuckman in his 'Team effort Theory'. (Tuckman, 1965). As per Tuckman's concept shown in appendix 3, throughout the preliminary phase of group development, people may not bond, as they are busy finding their area in the team. By incorporating the advertising and marketing division's work, there may be the same preliminary detach which could lead to the second phase of 'storming' where the groups test each other. Nevertheless, it is only during the 3rd phase or 'norming' when they would collaborate to share suggestions prior to the team can bring about synergy in the fourth stage 'doing'.

When people are presented with adjustment, they enter stage one and so there might be feelings like despair, unpredictability, disappointment, rage, anxiety, rejection and also disorientation.The situation at the advertising division of Citigroup In Post Wto China B is similar so Lewis can obtain comfy with the suggestion that it is not amazing actions. It is during this phase that Lewis will have to provide guidance to the division so that they can locate a sense of instructions. It can be seen how Krasnow has actually currently made this shift less complicated by making Lewis obtain entailed in the department a year before his actual separation.
Vrio Analysis
Abraham Maslow in his Concept of 'Needs Hierarchy' (appendix 5) has discusses the importance of 'safety and security needs as being a lower degree requirement of a human for causing motivation. As seen in the pyramid shared in appendix 3, we can see how 'the requirement to really feel safe as well as out of danger' is at the 2nd degree of demands. Prior to an employee can be made to create emotionally, he needs to have his 'Physical 'as well as 'Safety and security' requires fulfilled.

SWOT Analysis for Citigroup In Post Wto China B Case Study

Implication of Analysis.

The OB analysis has taken a look at numerous concepts to comprehend exactly how to cope with the existing scenario available. The following three alternatives have been suggested to aid Lewis deal with the business difficulties in the advertising department. Each of these alternatives has actually been recommended for easing the transition required to bring the advertising division in line with the needs of the market and for making the cultural change that would certainly comply with as soon as the existing leader leaves.

Integration of advertising and marketing functions. Separating Adverting and also Production features. Assimilation of Marketing with Workflow.

Assessment of Alternatives.

Combination of Advertising And Marketing & Marketing Functions: The internal advertising company of Citigroup In Post Wto China B is already toughness for the organization in regards to saving up on overheads associated with advertising and promo. Because no new employment has actually been done after Bridget Cole's separation with the coverage line being straight appointed to Krasnow for the advertising function, this is a favorable opportunity for incorporating the advertising and marketing functions. Judith Shapiro who has actually earlier been talked to by Lewis during the earlier merger days has competence in business-to-business advertising and marketing together with company and retail marketing experience. Once Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to deal with both advertising and marketing functions.

The benefit of this approach is that it will incorporate both functions while lowering the need for working with an additional source for advertising. In addition to this, Lewis would certainly be heading the marketing department as well as all the same her substitute would certainly be required for the existing function that she is performing. The negative aspect of this alternative is that exterior hiring may bring about bitterness from inner employees who may be eying the position of EVP after Lewis takes over Krasnow's position.

Dividing Adverting and Production: Offered the affordable pressures and also excellent quality job needed from the advertising agency, it is recommended that Lewis needs to allow the production system to be a different feature from the advertising system. Since a lot of advertising agencies had these 2 functions as different units, it makes even more feeling to comply with the norm. Along with this, both functions might be able to concentrate on their core triggers extra effectively. However, the disadvantage of this strategy would be that added prices would have to be birthed for establishing different production functions. A production head might have to be employed which could increase overheads for the organization.

Assimilation of Marketing with Operations: Because Lewis is currently taking care of the advertising and marketing and also procedures departments at the same time; it makes sense to integrate the two features considering that she has been successfully taking care of both ends. The fact that Lewis has to adapt her management style for the advertising division recommends that these two departments would be culturally diverse.


An analysis of the 3 options indicates that integration of marketing and also procedures would certainly not be a possible action due to the huge differences in between both divisions despite the fact that currently Lewis is handling both. While splitting up of the manufacturing feature may have been a desirable action for the advertising department, the fact that it would indicate putting a third function under Lewis's wing suggests this must be stayed clear of too. The combination of the advertising department is the very best alternative in regards to obtaining the optimum arise from the division. An activity plan for this option is gone over listed below.

Action Plan.
Lewis will take control of the duty of EVP Advertising after Krasnow leaves.

Advertising and Marketing functions would certainly be merged.

Judith Shapiro will certainly be worked with to take Lewis's location as SVP of advertising and marketing.

Manufacturing feature will certainly stay part of advertising under advertising and marketing feature.

Lewis will certainly separate herself from procedures.

A democratic leadership style with staff member empowerment will be used in marketing department.

Open door plan as well as emphasis on cross department communication will be focused on removing dissonance.

Backup strategy.

If the integration does not exercise as planned, a backup strategy would certainly comply with which would certainly separate the manufacturing function from the marketing feature to reduce the lots on the SVP of marketing and advertising. In case Judith Shapiro does not get employed, Lewis will certainly be heading the advertising and marketing department without an SVP. In that case the production function will definitely be divided by putting it under an SVP production.