City Of Sarnia Contract Policing Proposal Case Study Help


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City Of Sarnia Contract Policing Proposal Case Study Solution

Background and Facts

City Of Sarnia Contract Policing Proposal an office supplies store for little as well as average sized services has actually recently been involved in preparing for a merging with its competitor Residence Deport, which has actually impacted efficiency degrees in departmentswith the elderly manager associated with lawful difficulties put forth by the federal Trade Compensation. With the Advertising Head putting forward the news of his departure from the firm in one year, Jeannie Lewis, the current head of operations has been asked to take the function in the future. With challenges in the type of a potential social change as well as low worker morale, the organization is in need of a total reengineering initiative at the advertising division.

Problem Statement
Porter's 5 Forces Analysis
The potential social adjustment at the advertising and marketing department of City Of Sarnia Contract Policing Proposal is boosting unpredictability in the workplace causing numerous challenges for the Jeannie Lewis who would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in influencing tactical decisions since Stapes Inc. needed to desert its plans of combining with Workplace Deport after the Federal Trade Payment's intervention in the process. Offered the reality that the store has a worldwide existence with branches in UK, UNITED STATES, Canada and also Germany, political consider each of these countries might have the ability to influence performance or critical goals. Federal Trade Compensation's antitrust fit against the merging occupied important time of the organization's elderly administration suggesting that 'political' factors can have significant implications for a worldwide organisation.

Economic Factors: Financial factors such as the emergence of small companies in the worldwide scenario recommend that City Of Sarnia Contract Policing Proposal is prospering in an environment where there is prospective growth of services. Fact that store customers are mainly looking for office products for residence offices suggests that the market has a rising pattern of business owners as well as house based services.

Social factors: Social patterns in the economic situation reveal that consumers are seeking comfort in addition to appealing prices. Marketing research shows how the customer for City Of Sarnia Contract Policing Proposal lacks understanding regarding discovering services which can supply a combination of benefit and also inexpensive.

Technological factors: Modern technology plays an essential function in City Of Sarnia Contract Policing Proposal's service method particularly as the company is piloting Modern technology centers which would offer technology sales and also support in the type of memory upgrades, outer installments. (Summary of INSECT in appendix 2).

OB Issues and also Manifestations.

Several underlying Business Actions issues can be seen in City Of Sarnia Contract Policing Proposal's case as highlighted in this section.

Worries regarding cultural modification: There is uneasiness regarding a social change that would certainly happen once Todd Krasnow leaves from his position as the Executive Vice Head Of State of Advertising And Marketing with the majority of the team member already revealing discontent over this potential action. This anticipated modification has created stress and anxiety in the workplace which has actually been paired with the past tension of preparing the firm for a possible merger with Home Deport.
Pest Analysis
Difficult Work Environment for Newcomers: There is lack of personnel that can match the difficult setting of a fast-paced company. Not only does this result in trouble in finding the best people, it places anxiety on brand-new hires as can not hold up against the speed as well as stress that the company anticipates them to birth.

Twin Coverage Lines: Novices find this business culture difficult and also tough to manage especially as populated line relationships are suggested to be weak in general as well as unbiased setup and efficiency assessment is still done by the solid line supervisor. This suggests that beginners might lose quality about their corresponding roles and objectives especially as populated line reporting does not keep them in straight interaction with the solid line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor as opposed to Bridget Coles despite the fact that it had been hypothesized that the latter would certainly take Krasnow's position came as a strike to her spirits. Lewis may have been capable as well as appropriate for the job however the reality that Kransnow's separation would make Coles a direct report to Lewis might have been the reason for Coles' resignation from solutions.

Fear & Task Instability: Anxiety and instability can be identified as two significant issues that Lewis would be managing specifically as the merger has now be terminated and also 2 senior executives of the advertising and marketing department would be leaving. The whole duty of the department would be falling on Lewis's shoulders that would not simply supervise of brining concerning a social change but would likewise have to prove herself in her new duty.

Incompatible Management Design of Leader: Lewis's monitoring style as well as its incompatibility with the advertising department's duty can additionally be seen as an OB obstacle especially as she has been utilized to managing problems in the procedures division where personnel are taught to focus on procedures and get them right. The advertising department on the various other hand can be seen as a team of people that are made use of to being supported by Krasnow who focused much more on result than procedures.

Interdepartmental Disagreements: Interdepartmental arguments between 3 divisions, advertising and marketing, merchandizing and operations specifically over the allotment of the advertising and marketing mix can be recognized as an additional OB issue. Although the advertising department does not share the exact same vision as the other two departments pertaining to the aloocation of the advertising mix twoards promos and also advertsing, the merchandizing and also operations departments do not concur over the advertising and marketing mix allocation among one another either.

Disintegration in Advertising Department: Disintegration in between the marketing and advertising departments can be identified as one more OB concern which might require further interest. The truth that the marketing and advertising sections in the advertising department are disconnected is avoiding both divisions from obtaining from each various other's experience and also know-how. Combination of advertising with retailing and also operations would come to be harder if the marketing department itself is degenerated which can be another possible OB problem.

City Of Sarnia Contract Policing Proposal Analysis

Numerous concepts have actually been utilized to describe the circumstances to obtain further clarity concerning the scenario at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, many supervisors think that juniors are passive and careless, have little aspiration and withstand modification. The circumstance at City Of Sarnia Contract Policing Proposal is not completely complying with Concept X, it can be seen that new hires are locating this environment rather stressful which might eventually lead to a better inclination of the administration in the direction of Theory X. Also while assessing Lewis's management design, concept X may have been appropriate in the procedures department to some degree yet the Advertising department would need reliance on Concept Y in order to obtain the creativity as well as creativity from the teams.

Tuckman's Synergy Concept: As far as Lewis's issue concerning bringing harmony in between the advertising and marketing department is concerned, this would at first cause contrast as discussed by Bruce Tuckman in his 'Team effort Concept'. (Tuckman, 1965). As per Tuckman's theory received appendix 3, during the initial phase of team growth, individuals might not bond, as they are busy locating their area in the group. By integrating the advertising and marketing department's work, there may coincide preliminary disconnect which could bring about the second phase of 'storming' where the groups test each other. Nevertheless, it is just throughout the third stage or 'norming' when they would certainly come together to share ideas prior to the team can bring about synergy in the fourth phase 'executing'.

When individuals are offered with change, they enter phase one as well as so there might be feelings like sadness, uncertainty, stress, temper, worry, denial and also disorientation.The situation at the marketing division of City Of Sarnia Contract Policing Proposal is similar so Lewis can get comfortable with the idea that it is not amazing behavior. It is during this phase that Lewis will certainly have to give guidance to the department so that they can discover a feeling of instructions. It can be seen how Krasnow has already made this transition much easier by making Lewis obtain entailed in the department a year prior to his real separation.
Vrio Analysis
Maslow's Requirement power structure: The OB problem pertaining to instability at the work environment has been set off to start with by the modification in administration and also secondly by the reality that the merger will certainly no longer be initiated. Abraham Maslow in his Concept of 'Requirements Hierarchy' (appendix 5) has talks about the importance of 'safety requires as being a reduced degree demand of a human for triggering motivation. As seen in the pyramid shared in appendix 3, we can see just how 'the need to feel safe and also out of danger' is at the 2nd level of demands. Before a worker can be made to create mentally, he requires to have his 'Physical 'and 'Safety and security' needs met. This indicates that unless the personnel are made to feel safe concerning their current work status in City Of Sarnia Contract Policing Proposal they might not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for City Of Sarnia Contract Policing Proposal Case Study

Implication of Analysis.

The OB analysis has actually considered various theories to understand just how to deal with the current circumstance available. The following three alternatives have actually been suggested to help Lewis take care of the organizational obstacles in the marketing department. Each of these alternatives has actually been proposed for relieving the change required to bring the marketing division in accordance with the requirements of the marketplace as well as for making the social change that would adhere to when the existing leader leaves.

Assimilation of marketing and advertising functions. Separating Adverting and Production features. Integration of Marketing with Operations.

Examination of Alternatives.

Judith Shapiro who has actually earlier been interviewed by Lewis during the earlier merging days has knowledge in business-to-business advertising and marketing along with agency and also retail advertising and marketing experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to manage both advertising and marketing and also marketing features.

The advantage of this strategy is that it will integrate the two features while minimizing the need for working with an additional resource for advertising and marketing. Lewis would certainly be heading the advertising division and in any type of case her substitute would be needed for the existing duty that she is doing. The drawback of this alternative is that exterior hiring might bring about resentment from interior employees who may be considering the setting of EVP after Lewis takes over Krasnow's setting.

Separating Adverting as well as Manufacturing: Given the affordable pressures as well as high quality work needed from the ad agency, it is suggested that Lewis ought to allow the production system to be a separate function from the advertising and marketing device. Because many ad agency had these 2 functions as separate units, it makes even more sense to comply with the standard. Both functions might be able to focus on their core triggers extra efficiently. Nonetheless, the downside of this technique would be that additional costs would certainly have to be borne for setting up separate manufacturing functions. Along with this, a manufacturing head might have to be worked with which might increase expenses for the company.

Assimilation of Advertising And Marketing with Workflows: Considering that Lewis is already caring for the advertising and also operations departments simultaneously; it makes sense to integrate the two features given that she has been effectively dealing with both ends. The fact that the two divisions already have significant distinctions over appropriation of sources recommends that this assimilation may have the ability to bring about harmony particularly as Lewis would certainly be heading both ends.However there are different disadvantages of this step especially as it would put way too much burden over Lewis's shoulders. The fact that Lewis has to adjust her administration design for the advertising and marketing division suggests that these 2 divisions would certainly be culturally diverse. Lewis might not be able to use one kind of leadership design to both divisions which might result in ineffectiveness in either one of the two features.


An analysis of the three choices shows that assimilation of advertising as well as operations would not be a possible action due to the substantial differences in between the 2 departments in spite of the reality that presently Lewis is dealing with both. While separation of the manufacturing function might have been a desirable step for the advertising department, the reality that it would certainly imply placing a third function under Lewis's wing suggests this must be avoided.

Activity Strategy.
Lewis will take control of the duty of EVP Marketing after Krasnow leaves.

Marketing and advertising functions would be merged.

Judith Shapiro will certainly be worked with to take Lewis's location as SVP of marketing and advertising.

Production feature will stay part of advertising and marketing under marketing feature.

Lewis will divide herself from procedures.

An autonomous leadership design with worker empowerment will certainly be used in marketing division.

Open door plan and also emphasis on cross department communication will certainly be focused on getting rid of discord.

Backup strategy.

If the integration does not exercise as prepared, a backup strategy would comply with which would certainly divide the production feature from the advertising and marketing function to lower the load on the SVP of advertising and marketing. In case Judith Shapiro does not obtain worked with, Lewis will be heading the advertising division without an SVP. In that case the production feature will definitely be separated by placing it under an SVP manufacturing.