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Competing For Development B1 The Intermediate Technology Development Group Practical Action Case VRIO Analysis

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Competing For Development B1 The Intermediate Technology Development Group Practical Action Case Study Solution

Several areas can be identified where FG has a competitive edge over its competitors. These locations would be examined using the Competing For Development B1 The Intermediate Technology Development Group Practical Action VIRO framework where the 'worth', 'inimitability', 'rarity' and organization' of FG would be evaluated in terms of its payment towards its one-upmanship. The structure has actually been presented in appendix 3.

It can be seen that FG is offering a value-added item, which is not just a means of obtaining high margins for business, yet is important for the client too. Smoked fish and shellfish items are looked upon as value-added products therefore FG is certainly providing value to the marketplace and to the business owner in the kind of high conserving potential from fish items. Likewise, FG's capability to produce original Asian inspired smoked seafood items can be taken into consideration a supreme skill.

The business has put barriers to entry for brand-new participants by motivating consumers to be requiring in terms of requesting their choices. Not only has this made the solution rare, it has actually increased the cost of access for niche gamers given that FG's diversity as well as flexibility can not be matched by brand-new entrants in the short run. This highlights one more point of inimitability.

The truth that the business is not product-orientated yet is a market-orientated business which is versatile enough in its capacity to adapt to vibrant market scenarios suggests that its method of organizing services is definitely its one-upmanship. The organisation is organized so that it has much less reliance on importers as well as trading business which adds to its competitive side as an organization in a market where smoked fish items have actually to be imported from various other countries.

In addition to these factors, FG's long term relationships with its consumer that has actually brought about brand loyalty from their side and also the previous's continuous reinforcement of quality assurance to keep this brandloyalty is an additional factor providing it an one-upmanship.

As per the Competing For Development B1 The Intermediate Technology Development Group Practical Action VIRO structure, if a firm's sources are valuable however can be mimicked quickly, it might have a temporary competitive benefit. Nevertheless, a sustained affordable benefit would result from sources which are important, unusual and expensive to copy while at the exact same time the company has the capacity to arrange these for an optimal advantage (Rothaermel, 2013). In FG's case, it can be seen just how a continual affordable advantage is possible through the company's flexibility, market-orientated method, received long-termrelationships as well as innovative skills of the business owner. These factors have currently been reviewed in the Competing For Development B1 The Intermediate Technology Development Group Practical Action SWOT analysis as internal strengths.