Concordia Electronic Systems Test Case Study Analysis


Home >> Harvard >> Concordia Electronic Systems Test >>

Concordia Electronic Systems Test Case Study Help

Background and Facts

Concordia Electronic Systems Test a workplace materials retailer for tiny and also moderate sized companies has actually recently been associated with planning for a merger with its rival Home Deport, which has impacted effectiveness levels in departmentswith the senior supervisor involved in lawful difficulties presented by the federal Trade Payment. With the Advertising and marketing Head advancing the information of his separation from the business in one year, Jeannie Lewis, the present head of procedures has actually been asked to take the role in the future. With difficulties in the type of a possible cultural modification as well as reduced employee spirits, the organization wants a full reengineering initiative at the advertising department.

Issue Statement
Porter's 5 Forces Analysis
The prospective cultural modification at the advertising and marketing division of Concordia Electronic Systems Test is enhancing uncertainty in the workplace leading to numerous challenges for the Jeannie Lewis who would certainly be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in affecting critical choices because Stapes Inc. had to abandon its plans of combining with Workplace Deport after the Federal Profession Commission's treatment in the process. Provided the truth that the store has an international existence with branches in UK, USA, Canada as well as Germany, political factors in each of these nations might have the ability to affect efficiency or critical goals. Federal Trade Payment's antitrust suit against the merging occupied beneficial time of the organization's senior administration suggesting that 'political' factors can have major effects for a worldwide company.

Economic Factors: Financial factors such as the appearance of small companies in the worldwide situation suggest that Concordia Electronic Systems Test is flourishing in an atmosphere where there is prospective growth of services. Along with this, truth that shop customers are primarily looking for workplace materials for home offices recommends that the market has an increasing trend of entrepreneurs and home businesses.

Social factors: Social patterns in the economic climate reveal that clients are seeking comfort along with eye-catching costs. Market research demonstrates how the client for Concordia Electronic Systems Test does not have recognition concerning discovering services which can supply a combination of ease and also affordable.

Technical factors: Technology plays an essential role in Concordia Electronic Systems Test's company approach particularly as the company is piloting Modern technology centers which would supply innovation sales as well as support in the type of memory upgrades, outer setups. (Recap of BUG in appendix 2).

OB Issues and Manifestations.

Numerous underlying Business Actions problems can be seen in Concordia Electronic Systems Test's case as highlighted in this area.

Concerns concerning social adjustment: There is uneasiness concerning a cultural adjustment that would certainly occur once Todd Krasnow leaves from his position as the Executive Vice President of Advertising with the majority of the employee currently showing discontent over this possible step. This expected adjustment has actually produced stress in the workplace which has been coupled with the past stress of preparing the firm for a possible merging with House Deport.
Pest Analysis
Difficult Work Setting for Newcomers: There is shortage of employees that can match the stressful environment of a fast-paced company. Not just does this result in problem in finding the appropriate individuals, it places stress on new hires as can not withstand the rate as well as pressure that the company anticipates them to bear.

Dual Reporting Lines: Newcomers discover this business culture difficult and challenging to deal with especially as populated line connections are implied to be weak generally and also objective setting as well as performance assessment is still done by the solid line supervisor. This means that newcomers could lose quality regarding their particular duties and goals especially as populated line coverage does not maintain them in direct communication with the solid line managers.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower instead of Bridget Coles despite the fact that it had actually been speculated that the latter would take Krasnow's placement came as a strike to her morale. Lewis may have been qualified as well as ideal for the work but the truth that Kransnow's separation would make Coles a straight record to Lewis may have been the factor for Coles' resignation from solutions.

Concern & Work Insecurity: Worry and insecurity can be identified as 2 significant problems that Lewis would be dealing with particularly as the merging has actually currently be terminated as well as 2 elderly executives of the marketing division would be leaving. The whole responsibility of the department would be falling on Lewis's shoulders who would certainly not just supervise of brining regarding a social change but would certainly likewise need to verify herself in her brand-new duty.

Inappropriate Monitoring Style of Leader: Lewis's administration style and also its conflict with the marketing division's duty can likewise be viewed as an OB difficulty particularly as she has actually been made use of to taking care of concerns in the procedures department where workers are taught to concentrate on processes and also obtain them right. The marketing department on the other hand can be viewed as a team of individuals that are used to being nurtured by Krasnow that focused much more on outcome than processes.

Interdepartmental Disagreements: Interdepartmental differences between three divisions, marketing, merchandizing and operations specifically over the allowance of the marketing mix can be identified as another OB concern. The marketing division does not share the very same vision as the other 2 divisions relating to the aloocation of the advertising and marketing mix twoards promos and advertsing, the merchandizing and operations departments do not agree over the advertising mix allotment among one another either.

Fragmentation in Marketing Department: Disintegration between the advertising and marketing divisions can be determined as an additional OB concern which could require further attention. The reality that the marketing and advertising areas in the marketing division are disconnected is avoiding both departments from acquiring from each other's experience and also knowledge. Integration of advertising and marketing with merchandising and operations would become harder if the advertising and marketing division itself is degenerated which can be an additional prospective OB issue.

Concordia Electronic Systems Test Analysis

Different concepts have been utilized to clarify the circumstances to obtain further clearness concerning the situation at hand.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, many supervisors believe that subordinates are passive and careless, have little aspiration and also resist adjustment. The circumstance at Concordia Electronic Systems Test is not totally adhering to Theory X, it can be seen that brand-new hires are locating this environment rather demanding which may at some point lead to a higher disposition of the management in the direction of Concept X. Even while analyzing Lewis's administration style, theory X may have been ideal in the operations department to some degree however the Marketing department would certainly need reliance on Concept Y in order to obtain the creativity and originality from the teams.

Tuckman's Teamwork Theory: Regarding Lewis's concern about bringing harmony between the marketing and advertising division is worried, this would at first lead to conflict as discussed by Bruce Tuckman in his 'Team effort Theory'. (Tuckman, 1965). As per Tuckman's concept received appendix 3, throughout the preliminary phase of team development, individuals may not bond, as they are hectic locating their place in the group. By integrating the advertising and marketing department's work, there may coincide first separate which can lead to the second phase of 'storming' where the groups test each other. However, it is just throughout the 3rd stage or 'norming' when they would certainly come together to share suggestions prior to the team can produce harmony in the 4th phase 'performing'.

Bridges' Transition Design: As per William Bridge's concept (appendix 4), people are quite awkward with adjustment, which is obvious by the situation at Concordia Electronic Systems Test The situation can be seen as a normal course of life if is researched based on Bridge's concept where he explains that individuals go through 3 phases of transition when they experience modification. 'End, losing and also Letting go', The Neutral Zone and 'The New Starting' (Bridges, 2004). When individuals exist with adjustment, they go into stage one therefore there may be emotions like despair, uncertainty, disappointment, anger, anxiety, denial and also disorientation.The scenario at the advertising and marketing department of Concordia Electronic Systems Test is comparable so Lewis can obtain comfortable with the idea that it is not amazing actions. In the second phase, there may be a need to connect the space in between the brand-new and old culture so Lewis might have to face this ordeal as soon as Krasnow leaves. There might be low morale and low performance at this stage which ought to not be taken as a trouble. It is throughout this phase that Lewis will have to offer advice to the division so that they can find an orientation. It can be seen just how Krasnow has currently made this transition simpler by making Lewis obtain involved in the department a year prior to his actual departure. Based on Bridges' Model, phase three will certainly bring about visibility to knowing, High energy as well as commitment as individuals will certainly embrace the adjustment (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Theory of 'Needs Pecking order' (appendix 5) has goes over the relevance of 'security requires as being a reduced level demand of a human for setting off motivation. As seen in the pyramid shared in appendix 3, we can see exactly how 'the requirement to really feel safe and secure and also out of danger' is at the 2nd degree of needs. Before an employee can be made to create psychologically, he needs to have his 'Physiological 'and 'Safety and security' needs satisfied.

SWOT Analysis for Concordia Electronic Systems Test Case Study

Implication of Analysis.

The OB analysis has considered numerous concepts to comprehend exactly how to cope with the present situation at hand. The adhering to three choices have been recommended to assist Lewis take care of the business difficulties in the advertising department. Each of these options has actually been recommended for reducing the shift required to bring the marketing department in accordance with the demands of the market and also for making the social adjustment that would certainly adhere to when the present leader leaves.

Combination of advertising and marketing features. Separating Adverting as well as Manufacturing features. Integration of Advertising And Marketing with Procedures.

Evaluation of Alternatives.

Judith Shapiro who has earlier been talked to by Lewis throughout the earlier merging days has knowledge in business-to-business advertising along with agency as well as retail marketing experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to manage both advertising and advertising functions.

The benefit of this strategy is that it will incorporate the two features while lowering the need for hiring an added source for marketing. In addition to this, Lewis would be heading the advertising and marketing division and also in any case her substitute would certainly be needed for the current role that she is doing. The negative aspect of this alternative is that external hiring may cause resentment from internal personnel that may be eying the placement of EVP after Lewis takes control of Krasnow's placement.

Separating Adverting and also Production: Given the competitive stress and also top quality job called for from the advertising agency, it is suggested that Lewis must enable the manufacturing device to be a separate feature from the advertising and marketing system. Since many ad agency had these 2 functions as different systems, it makes more feeling to follow the standard. Along with this, both functions may have the ability to concentrate on their core triggers more effectively. Nevertheless, the downside of this technique would certainly be that added prices would certainly need to be borne for establishing separate manufacturing functions. A production head might have to be worked with which could increase expenses for the organization.

Integration of Marketing with Workflows: Given that Lewis is already taking care of the advertising and marketing and also procedures divisions concurrently; it makes feeling to integrate the two functions considering that she has been effectively taking treatment of both ends. The truth that Lewis has to adapt her monitoring style for the advertising and marketing department suggests that these two departments would certainly be culturally varied.


An assessment of the three options indicates that combination of advertising and marketing as well as procedures would not be a possible action due to the vast differences between the two departments although that presently Lewis is managing both. While separation of the production function might have been a desirable step for the advertising and marketing division, the fact that it would certainly imply placing a third function under Lewis's wing means this need to be stayed clear of also. The integration of the marketing department is the very best choice in regards to obtaining the optimal results from the department. An action plan for this choice is reviewed listed below.

Activity Plan.
Lewis will take over the function of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing features would certainly be combined.

Judith Shapiro will be worked with to take Lewis's location as SVP of marketing and advertising.

Production function will remain part of advertising and marketing under marketing feature.

Lewis will divide herself from operations.

A democratic leadership style with worker empowerment will be utilized in advertising and marketing division.

Open door plan and also focus on cross departmental communication will be targeted at eliminating disharmony.

Backup plan.

If the combination does not exercise as intended, a contingency plan would follow which would certainly separate the production function from the advertising feature to decrease the tons on the SVP of advertising and marketing. In case Judith Shapiro does not get worked with, Lewis will certainly be heading the advertising and marketing division without an SVP. In that case the manufacturing feature will definitely be separated by placing it under an SVP production.