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Continental Airlines I Case VRIO Analysis

CASE SOLUTION


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Continental Airlines I Case Study Solution

Numerous locations can be recognized where FG has a competitive edge over its rivals. These locations would be examined using the Continental Airlines I VIRO structure where the 'value', 'inimitability', 'rarity' and also organization' of FG would certainly be assessed in terms of its contribution in the direction of its one-upmanship. The structure has actually been shown in appendix 3.

It can be seen that FG is providing a value-added item, which is not just a method of acquiring high margins for business, however is useful for the consumer too. Smoked fish and shellfish items are considered as value-added products therefore FG is certainly providing value to the marketplace and to the entrepreneur in the type of high conserving capacity from fish items. FG's ability to generate original Oriental inspired smoked seafood items can be considered an unique skill.

The business has placed obstacles to entrance for brand-new participants by urging consumers to be demanding in regards to requesting for their choices. Not just has this made the solution uncommon, it has actually boosted the expense of access for specific niche players because FG's diversification and also adaptability can not be matched by brand-new participants in the brief run. This highlights another factor of inimitability.

The reality that the business is not product-orientated however is a market-orientated organisation which is versatile sufficient in its capability to adjust to vibrant market situations recommends that its means of organizing services is absolutely its one-upmanship. Along with this, the business is arranged so that it has less dependence on importers as well as trading firms which includes in its competitive edge as a company in a market where smoked fish items need to be imported from various other countries.

Along with these factors, FG's long term partnerships with its client that has caused brand name loyalty from their side and also the former's constant reinforcement of quality control to maintain this brandloyalty is an added aspect providing it an one-upmanship.

Based on the Continental Airlines I VIRO framework, if a company's resources are beneficial but can be mimicked quickly, it might have a momentary affordable advantage. However, a sustained affordable advantage would arise from sources which are important, rare as well as costly to imitate while at the same time the company has the capability to arrange these for an ideal advantage (Rothaermel, 2013). In FG's case, it can be seen just how a sustained affordable benefit is feasible with the company's adaptability, market-orientated strategy, suffered long-termrelationships and ingenious skills of the entrepreneur. These factors have actually already been reviewed in the Continental Airlines I SWOT analysis as inner strengths.