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Continental Carriers Inc Case Porter’s Five Forces Analysis

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Continental Carriers Inc Case Study Solution

Bargaining Power of Supplier:

The vendor in the Taiwanese Continental Carriers Inc industry has a low negotiating power although that the sector has prominence of three gamers consisting of Powerchip, Nanya and ProMOS. Continental Carriers Inc suppliers are simple initial equipment makers in strategic partnerships with international players for modern technology. The second reason for a low negotiating power is the fact that there is excess supply of Continental Carriers Inc devices as a result of the huge scale manufacturing of these dominant industry gamers which has actually lowered the rate per unit and raised the negotiating power of the purchaser.

Threat of Substitutes & Degree of Rivalry:

The hazard of alternatives in the marketplace is high provided the reality that Taiwanese makers take on market show to global gamers like Intel, Motorola, IBM, Hitachi, NEC, Toshiba, Samsung and also Fujitsu. This suggests that the market has a high degree of rivalry where suppliers that have style and also development capabilities together with making proficiency may be able to have a greater negotiating power over the marketplace.

Bargaining Power of Buyer:

The market is dominated by gamers like Micron, Elpida, Samsung and Hynix which additionally lower the purchasing power of Taiwanese OEMs. The truth that these strategic players do not allow the Taiwanese OEMs to have accessibility to technology indicates that they have a higher negotiating power relatively.

Threat of Entry:

Risks of access in the Continental Carriers Inc manufacturing sector are low owing to the fact that structure wafer fabs as well as buying tools is very expensive.For simply 30,000 systems a month the capital demands can vary from $ 500 million to $2.5 billion depending on the dimension of the devices. Along with this, the production required to be in the most up to date technology and there for new gamers would not be able to take on leading Continental Carriers Inc OEMs (original devices makers) in Taiwan which had the ability to take pleasure in economic climates of scale. Along with this the existing market had a demand-supply imbalance and so surplus was currently making it hard to permit new players to delight in high margins.

Firm Strategy:

The area's manufacturing companies have relied upon a strategy of mass production in order to decrease costs via economies of scale. Given that Continental Carriers Inc manufacturing makes use of typical processes and common and also specialty Continental Carriers Inc are the only 2 categories of Continental Carriers Inc being manufactured, the procedures can easily make use of mass production. The market has leading suppliers that have actually developed partnerships in exchange for modern technology from Korean and also Japanese companies. While this has actually led to schedule of modern technology and scale, there has been disequilibrium in the Continental Carriers Inc industry.

Threats & Opportunities in the External Atmosphere

As per the inner and also exterior audits, chances such as strategicalliances with technology partners or growth through merging/ acquisition can be explored by TMC. A move towards mobile memory is also a possibility for TMC especially as this is a specific niche market. Dangers can be seen in the form of over dependence on international players for technology and also competition from the US and Japanese Continental Carriers Inc manufacturers.

Porter’s Five Forces Analysis