Several areas can be recognized where FG has a competitive edge over its rivals. These areas would certainly be examined making use of the Corporate Governance The Jack Wright Series 8 Corporate And Capital Structures VIRO structure where the 'value', 'inimitability', 'rarity' and organization' of FG would certainly be reviewed in terms of its contribution towards its competitive edge. The structure has been shown in appendix 3.
It can be seen that FG is offering a value-added product, which is not just a means of acquiring high margins for business, but is useful for the consumer too. Smoked seafood items are looked upon as value-added things and so FG is certainly providing value to the marketplace as well as to the entrepreneur in the kind of high saving capacity from fish products. Likewise, FG's ability to create original Asian inspired smoked seafood products can be thought about a supreme skill.
The business has placed obstacles to access for new participants by encouraging customers to be demanding in terms of requesting their choices. Not only has this made the solution unusual, it has increased the expense of access for particular niche players considering that FG's diversity and also flexibility can not be matched by brand-new entrants in the short run. This highlights another point of inimitability.
The reality that business is not product-orientated however is a market-orientated company which is versatile sufficient in its ability to adjust to dynamic market scenarios suggests that its way of arranging services is certainly its competitive edge. Along with this, business is organized to ensure that it has less dependence on importers and trading companies which contributes to its competitive edge as a company in a market where smoked fish items need to be imported from other nations.
In addition to these factors, FG's long term partnerships with its customer that has brought about brand commitment from their side and also the former's continuous support of quality control to preserve this brandloyalty is an extra aspect providing it an one-upmanship.
As per the Corporate Governance The Jack Wright Series 8 Corporate And Capital Structures VIRO framework, if a firm's sources are valuable yet can be mimicked easily, it might have a short-term competitive benefit. In FG's case, it can be seen how a sustained affordable advantage is feasible through the firm's flexibility, market-orientated technique, sustained long-termrelationships and also ingenious skills of the entrepreneur.
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