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Craig Manufacturing Case Porter’s Five Forces Analysis

CASE SOLUTION

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Craig Manufacturing Case Study Analysis

Bargaining Power of Supplier:

The provider in the Taiwanese Craig Manufacturing market has a reduced bargaining power although that the sector has dominance of 3 players consisting of Powerchip, Nanya as well as ProMOS. Craig Manufacturing manufacturers are simple initial tools makers in strategic partnerships with foreign players in exchange for modern technology. The 2nd factor for a low negotiating power is the truth that there is excess supply of Craig Manufacturing units as a result of the large scale manufacturing of these leading market players which has lowered the cost per unit and also raised the negotiating power of the customer.

Threat of Substitutes & Degree of Rivalry:

The risk of replacements on the market is high offered the truth that Taiwanese manufacturers compete with market show to worldwide gamers like Intel, Motorola, IBM, Hitachi, NEC, Toshiba, Samsung and also Fujitsu. This indicates that the marketplace has a high level of rivalry where makers that have design as well as development abilities together with producing know-how might have the ability to have a higher negotiating power over the market.

Bargaining Power of Buyer:

The marketplace is controlled by players like Micron, Elpida, Samsung and also Hynix which even more decrease the purchasing power of Taiwanese OEMs. The fact that these calculated gamers do not allow the Taiwanese OEMs to have access to technology indicates that they have a greater negotiating power relatively.

Threat of Entry:

Threats of entrance in the Craig Manufacturing production industry are low because of the fact that building wafer fabs and also acquiring tools is very expensive.For simply 30,000 units a month the funding demands can vary from $ 500 million to $2.5 billion relying on the size of the units. Along with this, the manufacturing needed to be in the most recent modern technology as well as there for brand-new players would certainly not be able to take on dominant Craig Manufacturing OEMs (original tools producers) in Taiwan which were able to appreciate economic situations of scale. The current market had a demand-supply imbalance and also so oversupply was currently making it tough to allow new gamers to take pleasure in high margins.

Firm Strategy:

The area's manufacturing companies have actually counted on an approach of automation in order to lower expenses through economic situations of scale. Considering that Craig Manufacturing manufacturing makes use of conventional processes and also standard as well as specialized Craig Manufacturing are the only two classifications of Craig Manufacturing being produced, the procedures can easily take advantage of mass production. The sector has dominant producers that have actually formed alliances for innovation from Korean and Japanese companies. While this has actually resulted in accessibility of technology and scale, there has been disequilibrium in the Craig Manufacturing sector.

Threats & Opportunities in the External Environment

According to the internal as well as external audits, possibilities such as strategicalliances with innovation companions or growth via merging/ acquisition can be explored by TMC. A move in the direction of mobile memory is likewise an opportunity for TMC particularly as this is a particular niche market. Threats can be seen in the type of over dependancy on foreign gamers for modern technology as well as competitors from the US and also Japanese Craig Manufacturing makers.

Porter’s Five Forces Analysis