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Customer Intelligence Advantage Module 2 Assignment Case VRIO Analysis

CASE STUDY


Home >> Harvard >> Customer Intelligence Advantage Module 2 Assignment >> Vrio Analysis

Customer Intelligence Advantage Module 2 Assignment Case Study Analysis

Numerous locations can be identified where FG has a competitive edge over its competitors. These locations would certainly be analyzed making use of the Customer Intelligence Advantage Module 2 Assignment VIRO structure where the 'worth', 'inimitability', 'rarity' and also organization' of FG would be assessed in terms of its payment towards its one-upmanship. The framework has been shown in appendix 3.

It can be seen that FG is using a value-added item, which is not just a means of getting high margins for the business, however is useful for the customer as well. Smoked seafood items are considered as value-added things therefore FG is absolutely using value to the market and to the business owner in the form of high saving possibility from fish items. FG's ability to produce original Asian inspired smoked fish and shellfish products can be considered an inimitable ability.

The business has actually placed obstacles to entrance for new entrants by encouraging clients to be requiring in regards to asking for their preferences. Not only has this made the service uncommon, it has enhanced the price of entrance for niche gamers because FG's diversity and flexibility can not be matched by new participants in the brief run. This highlights one more factor of inimitability.

The truth that the business is not product-orientated however is a market-orientated company which is flexible enough in its capability to adjust to vibrant market scenarios suggests that its method of organizing services is certainly its one-upmanship. Along with this, business is organized to ensure that it has much less dependence on importers and trading firms which contributes to its one-upmanship as an organization in a market where smoked fish items need to be imported from other countries.

Along with these factors, FG's long term relationships with its consumer that has actually led to brand loyalty from their side as well as the former's constant reinforcement of quality assurance to preserve this brandloyalty is an added element giving it an one-upmanship.

As per the Customer Intelligence Advantage Module 2 Assignment VIRO framework, if a company's resources are useful yet can be mimicked conveniently, it may have a short-term competitive benefit. In FG's case, it can be seen exactly how a continual competitive advantage is possible with the firm's versatility, market-orientated method, sustained long-termrelationships and also cutting-edge abilities of the business owner.