Dana Hall Funding A Mission D Case Study Solution


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Dana Hall Funding A Mission D Case Study Solution

Background and Facts

Dana Hall Funding A Mission D an office supplies retailer for tiny and also medium sized businesses has recently been associated with preparing for a merging with its rival Home Deport, which has affected effectiveness levels in departmentswith the senior manager associated with legal problems put forth by the government Profession Commission. With the Marketing Head advancing the news of his departure from the company in one year, Jeannie Lewis, the existing head of procedures has actually been asked to take the function in the future. With challenges in the kind of a potential cultural change and also low worker spirits, the company needs a complete reengineering effort at the advertising and marketing department.

Problem Declaration
Porter's 5 Forces Analysis
The prospective social adjustment at the advertising and marketing department of Dana Hall Funding A Mission D is boosting uncertainty in the workplace bring about numerous obstacles for the Jeannie Lewis who would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in influencing critical choices considering that Stapes Inc. had to abandon its strategies of combining with Workplace Deport after the Federal Trade Payment's treatment in the process. Given the truth that the store has a worldwide existence with branches in UK, U.S.A., Canada and Germany, political factors in each of these countries may have the ability to affect efficiency or calculated objectives. Federal Profession Commission's antitrust fit versus the merging used up valuable time of the company's elderly management recommending that 'political' factors can have major implications for an international business.

Economic Factors: Economic factors such as the introduction of local business in the global circumstance recommend that Dana Hall Funding A Mission D is thriving in an atmosphere where there is potential development of businesses. Truth that store customers are primarily looking for office materials for residence offices recommends that the market has a climbing trend of business owners and also residence based businesses.

Social factors: Social patterns in the economic climate reveal that customers are searching for ease in addition to appealing costs. Market research demonstrates how the customer for Dana Hall Funding A Mission D lacks awareness about locating options which can provide a mix of ease as well as low costs.

Technical factors: Modern technology plays a crucial role in Dana Hall Funding A Mission D's business technique especially as the company is piloting Innovation centers which would certainly provide modern technology sales and assistance in the kind of memory upgrades, peripheral setups. (Summary of PARASITE in appendix 2).

OB Issues and Effects.

Numerous underlying Organizational Actions concerns can be seen in Dana Hall Funding A Mission D's case as highlighted in this section.

Worries regarding social modification: There is worry about a social modification that would certainly occur when Todd Krasnow leaves from his setting as the Executive Vice Head Of State of Marketing with most of the personnel currently revealing unhappiness over this possible move. This predicted modification has created tension in the work environment which has actually been paired with the previous stress and anxiety of preparing the firm for a potential merging with Home Deport.
Pest Analysis
Demanding Work Setting for Newcomers: There is shortage of personnel that can match the demanding atmosphere of a fast-paced organization. Not only does this bring about problem in discovering the appropriate people, it places stress on new hires as can not endure the pace and also pressure that the organization anticipates them to bear.

Double Coverage Lines: Newbies discover this organizational society difficult as well as tough to cope with particularly as dotted line relationships are implied to be weaker as a whole as well as objective setting as well as efficiency examination is still done by the strong line manager. This means that novices might shed clarity concerning their respective functions and purposes specifically as dotted line coverage does not maintain them in straight interaction with the strong line managers.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor rather than Bridget Coles although it had been hypothesized that the latter would certainly take Krasnow's placement came as an impact to her morale. Lewis may have been qualified and also suitable for the task but the fact that Kransnow's separation would make Coles a straight record to Lewis may have been the reason for Coles' resignation from solutions.

Concern & Job Instability: Fear as well as insecurity can be determined as two major issues that Lewis would certainly be taking care of particularly as the merger has now be cancelled and 2 elderly executives of the marketing division would certainly be leaving. The whole obligation of the division would certainly be dropping on Lewis's shoulders that would not simply supervise of brining regarding a cultural change yet would certainly likewise have to confirm herself in her new role.

Inappropriate Monitoring Design of Leader: Lewis's administration design as well as its conflict with the advertising and marketing department's function can additionally be seen as an OB obstacle specifically as she has actually been used to taking care of concerns in the operations department where employees are educated to concentrate on procedures and get them. The advertising and marketing division on the other hand can be seen as a team of people that are utilized to being nurtured by Krasnow who focused more on result than procedures.

Interdepartmental Arguments: Interdepartmental differences in between three departments, marketing, merchandizing and procedures specifically over the allowance of the marketing mix can be determined as another OB issue. The advertising division does not share the exact same vision as the various other two divisions pertaining to the aloocation of the marketing mix twoards promotions and advertsing, the merchandizing as well as procedures departments do not concur over the marketing mix allocation among one another either.

Fragmentation in Marketing Division: Disintegration between the advertising and marketing divisions can be recognized as an additional OB concern which can require further focus. The reality that the advertising and marketing sections in the advertising division are disconnected is protecting against both departments from acquiring from each other's experience and expertise. Assimilation of advertising and marketing with merchandising and also procedures would certainly become more difficult if the advertising division itself is disintegrated which can be another prospective OB worry.

Dana Hall Funding A Mission D Analysis

Different concepts have been utilized to explain the circumstances to obtain additional clearness concerning the situation handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, many managers believe that juniors are easy and also lazy, have little ambition and also stand up to adjustment. The situation at Dana Hall Funding A Mission D is not totally complying with Concept X, it can be seen that brand-new hires are locating this environment rather demanding which might at some point lead to a higher disposition of the monitoring towards Concept X. Even while examining Lewis's management style, theory X might have been ideal in the procedures division to some extent however the Advertising division would certainly call for dependence on Concept Y in order to get the creativity as well as originality from the teams.

Tuckman's Synergy Concept: As much as Lewis's issue regarding bringing harmony between the advertising and marketing as well as advertising and marketing department is concerned, this would initially lead to clash as reviewed by Bruce Tuckman in his 'Synergy Theory'. By incorporating the marketing and marketing department's job, there might be the same first detach which might lead to the 2nd stage of 'storming' where the groups challenge one another.

When individuals are presented with adjustment, they enter stage one as well as so there may be emotions like despair, uncertainty, stress, temper, concern, denial and also disorientation.The circumstance at the marketing department of Dana Hall Funding A Mission D is comparable so Lewis can obtain comfortable with the idea that it is not amazing habits. It is during this phase that Lewis will have to give assistance to the department so that they can discover a feeling of instructions. It can be seen how Krasnow has currently made this transition easier by making Lewis get included in the division a year before his real departure.
Vrio Analysis
Maslow's Demand power structure: The OB issue related to instability at the office has been activated first of all by the change in monitoring and also second of all by the fact that the merger will certainly no longer be started. Abraham Maslow in his Theory of 'Needs Pecking order' (appendix 5) has talks about the value of 'security needs as being a reduced level demand of a human for triggering inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the need to feel secure as well as unharmed' goes to the second level of needs. Before a staff member can be made to establish psychologically, he needs to have his 'Physical 'and also 'Security' requires met. This shows that unless the workers are made to really feel safe concerning their present work standing in Dana Hall Funding A Mission D they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Dana Hall Funding A Mission D Case Study

Effects of Analysis.

The OB analysis has actually considered numerous theories to comprehend exactly how to cope with the present situation available. The following 3 choices have been suggested to help Lewis take care of the organizational obstacles in the advertising and marketing department. Each of these options has been suggested for reducing the change required to bring the advertising division according to the requirements of the marketplace as well as for making the cultural adjustment that would certainly adhere to when the present leader leaves.

Assimilation of advertising and marketing features. Separating Adverting and Manufacturing features. Integration of Advertising And Marketing with Workflow.

Evaluation of Alternatives.

Assimilation of Advertising & Advertising Functions: The in-house advertising and marketing agency of Dana Hall Funding A Mission D is already stamina for the organization in terms of conserving up on overheads associated with advertising and also promo. Since no brand-new employment has actually been done after Bridget Cole's departure with the coverage line being directly assigned to Krasnow for the advertising and marketing function, this is a beneficial chance for integrating the advertising and marketing features. Judith Shapiro that has actually earlier been spoken with by Lewis during the earlier merger days has experience in business-to-business advertising and marketing along with agency and retail advertising experience. When Krasnow leaves, Lewis can hire Shapiro as an EVP for marketing to take care of both marketing and advertising features.

The benefit of this strategy is that it will certainly integrate both functions while lowering the demand for hiring an added resource for advertising. In addition to this, Lewis would certainly be heading the advertising department as well as regardless her substitute would be required for the current role that she is carrying out. The downside of this alternative is that external hiring may produce animosity from interior personnel that might be looking at the setting of EVP after Lewis takes over Krasnow's setting.

Separating Adverting and Manufacturing: Offered the affordable stress as well as high quality job called for from the advertising and marketing company, it is suggested that Lewis ought to allow the production unit to be a separate function from the advertising system. Given that the majority of advertising companies had these two functions as different units, it makes even more feeling to adhere to the standard.

Combination of Advertising with Operations: Because Lewis is currently taking treatment of the advertising as well as procedures divisions simultaneously; it makes sense to incorporate the 2 features because she has been effectively taking care of both ends. The reality that Lewis has to adapt her management design for the marketing department suggests that these 2 departments would certainly be culturally varied.


An assessment of the three alternatives suggests that integration of marketing and procedures would not be a practical relocation as a result of the vast distinctions in between the two departments although that currently Lewis is dealing with both. While separation of the manufacturing function may have been a desirable step for the advertising and marketing department, the reality that it would certainly suggest positioning a third feature under Lewis's wing implies this must be avoided. The integration of the advertising and marketing department is the very best alternative in regards to getting the optimum arise from the division. An action plan for this choice is gone over below.

Action Plan.
Lewis will take over the role of EVP Advertising after Krasnow leaves.

Marketing and advertising functions would certainly be combined.

Judith Shapiro will certainly be worked with to take Lewis's location as SVP of marketing and advertising.

Production function will stay component of advertising and marketing under advertising and marketing function.

Lewis will certainly divide herself from procedures.

A democratic leadership design with worker empowerment will be utilized in advertising division.

Open door policy and focus on cross department communication will certainly be targeted at eliminating disharmony.

Contingency strategy.

If the integration does not exercise as intended, a contingency strategy would certainly follow which would certainly divide the manufacturing function from the marketing feature to decrease the load on the SVP of advertising and marketing. In case Judith Shapiro does not get hired, Lewis will certainly be heading the marketing department without an SVP. Because case the manufacturing function will definitely be separated by positioning it under an SVP manufacturing.