A number of areas can be identified where FG has a competitive edge over its competitors. These areas would be evaluated utilizing the Dharavi Developing Asias Largest Slum A VIRO structure where the 'value', 'inimitability', 'rarity' and organization' of FG would be assessed in regards to its contribution in the direction of its competitive edge. The structure has been shown in appendix 3.
It can be seen that FG is using a value-added product, which is not just a way of obtaining high margins for the business, yet is valuable for the consumer also. Smoked seafood items are considered as value-added items and so FG is definitely offering value to the marketplace and to the entrepreneur in the kind of high conserving potential from fish items. Similarly, FG's ability to create original Eastern inspired smoked seafood products can be taken into consideration an unique skill.
Business has actually placed barriers to entry for brand-new entrants by urging customers to be requiring in regards to requesting for their choices. Not only has this made the solution rare, it has actually increased the price of entrance for specific niche gamers since FG's diversification and versatility can not be matched by new participants in the brief run. This highlights one more point of inimitability.
The truth that business is not product-orientated but is a market-orientated business which is flexible sufficient in its capacity to adapt to dynamic market scenarios suggests that its means of organizing services is absolutely its one-upmanship. In addition to this, the business is arranged to ensure that it has much less dependence on importers as well as trading business which contributes to its one-upmanship as an organization in a market where smoked fish items have to be imported from various other countries.
In addition to these factors, FG's long-term relationships with its consumer that has actually resulted in brand name loyalty from their side and also the former's continuous reinforcement of quality control to maintain this brandloyalty is an additional factor giving it an one-upmanship.
Based on the Dharavi Developing Asias Largest Slum A VIRO framework, if a firm's resources are valuable yet can be copied quickly, it may have a temporary competitive advantage. However, a continual competitive benefit would certainly arise from sources which are important, unusual as well as pricey to imitate while at the very same time the firm has the capacity to arrange these for an optimum benefit (Rothaermel, 2013). In FG's case, it can be seen just how a continual competitive benefit is feasible through the company's versatility, market-orientated approach, suffered long-termrelationships and innovative abilities of the business owner. These factors have already been gone over in the Dharavi Developing Asias Largest Slum A SWOT analysis as inner toughness.
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