Dharavi Developing Asias Largest Slum B Case Study Analysis


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Dharavi Developing Asias Largest Slum B Case Study Analysis

Background and Facts

Dharavi Developing Asias Largest Slum B an office supplies retailer for tiny and also average sized businesses has lately been associated with preparing for a merger with its competitor Residence Deport, which has actually affected effectiveness degrees in departmentswith the senior manager involved in legal problems presented by the government Profession Payment. With the Marketing Head advancing the information of his departure from the business in one year, Jeannie Lewis, the present head of operations has actually been asked to take the duty in the near future. With obstacles in the form of a potential social adjustment and low employee morale, the organization is in need of a complete reengineering initiative at the advertising department.

Issue Statement
Porter's 5 Forces Analysis
The possible cultural change at the marketing division of Dharavi Developing Asias Largest Slum B is enhancing unpredictability in the working environment causing different challenges for the Jeannie Lewis who would be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in influencing tactical choices considering that Stapes Inc. needed to desert its strategies of merging with Office Deport after the Federal Trade Payment's intervention in the process. Given the fact that the shop has an international presence with branches in UK, U.S.A., Canada and Germany, political factors in each of these nations might have the ability to influence performance or calculated objectives. Federal Profession Compensation's antitrust suit versus the merging took up beneficial time of the company's senior management recommending that 'political' factors can have significant ramifications for a global business.

Economic Factors: Financial factors such as the development of small companies in the global scenario recommend that Dharavi Developing Asias Largest Slum B is flourishing in a setting where there is possible development of services. Along with this, fact that store clients are mostly searching for office products for office recommends that the marketplace has a rising pattern of entrepreneurs and home businesses.

Social factors: Social fads in the economy show that clients are looking for ease along with appealing prices. Marketing research demonstrates how the customer for Dharavi Developing Asias Largest Slum B lacks recognition about finding services which can use a mix of benefit as well as inexpensive.

Technical factors: Technology plays an essential duty in Dharavi Developing Asias Largest Slum B's organisation strategy particularly as the company is piloting Modern technology facilities which would certainly provide technology sales and also support in the form of memory upgrades, peripheral installments. (Recap of INSECT in appendix 2).

OB Issues and also Manifestations.

Several underlying Business Habits problems can be seen in Dharavi Developing Asias Largest Slum B's case as highlighted in this area.

Apprehensions about cultural change: There is apprehension about a social modification that would take place once Todd Krasnow leaves from his setting as the Executive Vice Head Of State of Advertising with the majority of the employee currently showing unhappiness over this prospective relocation. This predicted change has produced stress and anxiety in the workplace which has been combined with the past anxiety of preparing the firm for a potential merger with Home Deport.
Pest Analysis
Difficult Work Atmosphere for Newcomers: There is lack of employees that can match the stressful atmosphere of a fast-paced organization. Not only does this bring about trouble in finding the best people, it puts anxiety on brand-new hires as can not withstand the rate as well as stress that the organization anticipates them to birth.

Double Reporting Lines: Newbies find this organizational society troublesome and also tough to manage particularly as populated line connections are indicated to be weak as a whole and also unbiased setting and also efficiency evaluation is still done by the solid line manager. This indicates that newcomers can lose clarity concerning their particular roles and objectives especially as populated line coverage does not maintain them in direct communication with the solid line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower rather than Bridget Coles although it had actually been speculated that the last would certainly take Krasnow's position came as a blow to her morale. Lewis might have been capable and suitable for the task yet the truth that Kransnow's departure would make Coles a straight report to Lewis might have been the reason for Coles' resignation from solutions.

Concern & Task Instability: Fear and also instability can be determined as two major issues that Lewis would be taking care of particularly as the merger has currently be terminated and two elderly execs of the advertising department would be leaving. The whole responsibility of the division would certainly be dropping on Lewis's shoulders who would certainly not just supervise of brining regarding a social change but would certainly additionally need to prove herself in her brand-new function.

Incompatible Administration Style of Leader: Lewis's administration design and also its incompatibility with the advertising department's function can also be viewed as an OB obstacle especially as she has been used to taking care of issues in the procedures department where employees are instructed to focus on processes and get them right. The marketing division on the various other hand can be seen as a group of individuals who are made use of to being supported by Krasnow who focused extra on output than procedures.

Interdepartmental Disagreements: Interdepartmental arguments between 3 departments, advertising and marketing, merchandizing and operations respectively over the allotment of the advertising mix can be determined as an additional OB concern. The marketing department does not share the exact same vision as the other 2 divisions concerning the aloocation of the advertising and marketing mix twoards promotions and advertsing, the merchandizing as well as operations departments do not agree over the advertising mix allowance among one another either.

Fragmentation in Advertising And Marketing Division: Disintegration in between the marketing and advertising departments can be recognized as another OB problem which can require further focus. The truth that the marketing and advertising areas in the advertising department are disconnected is stopping both departments from obtaining from each various other's experience as well as knowledge. Combination of advertising with merchandising as well as procedures would certainly come to be more difficult if the advertising and marketing division itself is broken down which can be another prospective OB issue.

Dharavi Developing Asias Largest Slum B Analysis

Numerous concepts have actually been utilized to clarify the circumstances to obtain additional clarity about the scenario available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, a lot of managers think that juniors are passive and careless, have little passion and withstand modification. The circumstance at Dharavi Developing Asias Largest Slum B is not completely complying with Concept X, it can be seen that new hires are discovering this atmosphere rather demanding which might ultimately lead to a better inclination of the monitoring in the direction of Concept X. Even while examining Lewis's management design, concept X might have been appropriate in the procedures department to some level however the Advertising and marketing department would certainly require reliance on Concept Y in order to obtain the creativity and also creativity from the teams.

Tuckman's Synergy Theory: As far as Lewis's worry regarding bringing consistency in between the advertising as well as advertising and marketing division is worried, this would at first lead to contrast as reviewed by Bruce Tuckman in his 'Teamwork Concept'. By combining the advertising and marketing as well as marketing division's work, there may be the very same initial separate which could lead to the 2nd stage of 'storming' where the teams challenge one another.

Bridges' Shift Design: According To William Bridge's theory (appendix 4), people are rather unpleasant with adjustment, which is evident by the situation at Dharavi Developing Asias Largest Slum B The situation can be seen as a normal training course of life if is examined as per Bridge's theory where he discusses that people undergo 3 phases of transition when they experience change. 'Closing, losing and Letting go', The Neutral Zone and 'The New Beginning' (Bridges, 2004). When individuals are presented with change, they get in stage one and so there may be emotions like despair, uncertainty, irritation, rage, concern, denial as well as disorientation.The scenario at the advertising and marketing division of Dharavi Developing Asias Largest Slum B is comparable so Lewis can get comfortable with the idea that it is not extraordinary actions. In the second phase, there may be a requirement to connect the void in between the brand-new and also old society so Lewis might need to encounter this ordeal as soon as Krasnow leaves. There may be low morale as well as reduced productivity at this stage which should not be taken as a trouble. It is throughout this stage that Lewis will certainly need to offer advice to the department to ensure that they can locate a sense of direction. It can be seen just how Krasnow has already made this change easier by making Lewis obtain involved in the division a year before his real departure. According to Bridges' Design, phase three will bring about visibility to understanding, High energy as well as dedication as individuals will certainly welcome the adjustment (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Concept of 'Demands Pecking order' (appendix 5) has discusses the value of 'protection requires as being a lower degree requirement of a human for setting off inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the requirement to really feel protected as well as out of danger' is at the second degree of demands. Prior to an employee can be made to establish mentally, he needs to have his 'Physiological 'as well as 'Safety and security' requires met.

SWOT Analysis for Dharavi Developing Asias Largest Slum B Case Study

Ramification of Analysis.

The OB analysis has actually considered different concepts to recognize just how to deal with the present scenario at hand. The following three choices have actually been suggested to help Lewis deal with the organizational obstacles in the advertising and marketing division. Each of these options has been suggested for easing the change needed to bring the marketing department according to the requirements of the market and for making the cultural adjustment that would certainly comply with when the existing leader leaves.

Combination of advertising and marketing functions. Dividing Adverting and Manufacturing features. Integration of Advertising And Marketing with Procedures.

Assessment of Alternatives.

Judith Shapiro who has actually earlier been spoken with by Lewis during the earlier merging days has knowledge in business-to-business marketing along with agency as well as retail advertising and marketing experience. As soon as Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising to manage both advertising and marketing and marketing features.

The benefit of this strategy is that it will certainly integrate the two features while decreasing the need for hiring an additional resource for advertising. In addition to this, Lewis would be heading the marketing division as well as regardless her replacement would certainly be needed for the present function that she is executing. The downside of this choice is that outside hiring may produce animosity from interior personnel that may be eying the placement of EVP after Lewis takes over Krasnow's position.

Separating Adverting and also Manufacturing: Provided the affordable stress and high quality work needed from the advertising and marketing agency, it is recommended that Lewis needs to enable the production system to be a separate function from the marketing system. Considering that many advertising companies had these two features as separate systems, it makes even more feeling to follow the norm.

Integration of Advertising with Operations: Because Lewis is currently taking care of the advertising and operations divisions at the same time; it makes good sense to integrate both functions considering that she has actually been effectively taking care of both ends. The fact that both departments currently have significant differences over allotment of resources suggests that this integration may have the ability to cause harmony particularly as Lewis would certainly be heading both ends.However there are different drawbacks of this step specifically as it would certainly put excessive worry over Lewis's shoulders. The truth that Lewis needs to adjust her management style for the advertising division recommends that these two departments would be culturally varied. Lewis may not be able to apply one type of leadership design to both divisions which might result in ineffectiveness in either one of the 2 features.


An evaluation of the 3 alternatives suggests that combination of advertising and marketing and operations would certainly not be a possible action due to the huge distinctions between the 2 divisions despite the fact that presently Lewis is taking care of both. While splitting up of the production feature might have been a positive relocation for the advertising and marketing division, the truth that it would certainly imply positioning a third feature under Lewis's wing suggests this ought to be avoided.

Action Plan.
Lewis will certainly take over the duty of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising features would certainly be combined.

Judith Shapiro will certainly be hired to take Lewis's area as SVP of advertising and marketing.

Manufacturing function will continue to be part of advertising under marketing function.

Lewis will certainly divide herself from operations.

A democratic management style with worker empowerment will certainly be made use of in advertising division.

Open door policy and also emphasis on cross departmental interaction will certainly be targeted at removing disharmony.

Contingency strategy.

If the combination does not work out as planned, a backup strategy would certainly comply with which would divide the manufacturing feature from the advertising feature to lower the tons on the SVP of marketing and advertising. In case Judith Shapiro does not obtain hired, Lewis will certainly be heading the marketing division without an SVP. Because case the manufacturing feature will certainly be divided by placing it under an SVP production.