Disrupting Wall Street High Frequency Trading Case Study Analysis


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Background and Facts

Disrupting Wall Street High Frequency Trading a workplace supplies retailer for little and average sized organisations has actually recently been involved in preparing for a merging with its rival House Deport, which has impacted performance degrees in departmentswith the senior supervisor involved in legal problems presented by the government Trade Payment. With the Advertising and marketing Head putting forward the news of his departure from the business in one year, Jeannie Lewis, the present head of procedures has actually been asked to take the function in the future. With challenges in the kind of a prospective cultural adjustment as well as reduced employee spirits, the organization wants a full reengineering initiative at the marketing division.

Issue Statement
Porter's 5 Forces Analysis
The prospective cultural modification at the advertising division of Disrupting Wall Street High Frequency Trading is enhancing uncertainty in the workplace causing numerous obstacles for the Jeannie Lewis who would certainly be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in influencing strategic choices considering that Stapes Inc. had to desert its strategies of combining with Workplace Deport after the Federal Profession Compensation's intervention at the same time. Offered the reality that the shop has an international visibility with branches in UK, U.S.A., Canada and also Germany, political factors in each of these countries may be able to affect performance or calculated goals. Federal Profession Payment's antitrust match against the merger used up valuable time of the company's elderly administration suggesting that 'political' factors can have severe implications for a global company.

Economic Factors: Financial factors such as the emergence of local business in the international situation recommend that Disrupting Wall Street High Frequency Trading is growing in a setting where there is potential development of organisations. Reality that shop clients are primarily looking for workplace products for residence workplaces suggests that the market has an increasing trend of business owners as well as home based companies.

Social factors: Social fads in the economic situation reveal that consumers are seeking benefit as well as eye-catching rates. Market research shows how the consumer for Disrupting Wall Street High Frequency Trading lacks understanding regarding finding options which can offer a combination of benefit and also affordable.

Technological factors: Innovation plays an essential function in Disrupting Wall Street High Frequency Trading's company strategy specifically as the company is piloting Innovation centers which would use technology sales as well as support in the kind of memory upgrades, outer installations. (Summary of INSECT in appendix 2).

OB Issues and Effects.

Numerous underlying Business Behavior problems can be seen in Disrupting Wall Street High Frequency Trading's case as highlighted in this area.

Concerns about cultural modification: There is concern regarding a social adjustment that would certainly occur as soon as Todd Krasnow leaves from his setting as the Exec Vice President of Advertising And Marketing with most of the team member already revealing unhappiness over this potential relocation. This anticipated modification has created tension in the office which has actually been coupled with the previous stress and anxiety of preparing the company for a prospective merging with Residence Deport.
Pest Analysis
Demanding Job Setting for Newcomers: There is shortage of personnel that can match the demanding setting of a fast-paced company. Not only does this bring about difficulty in discovering the ideal people, it places tension on brand-new hires as can not endure the pace and stress that the organization expects them to bear.

Double Reporting Lines: Newcomers find this organizational culture troublesome as well as tough to handle particularly as dotted line partnerships are indicated to be weak as a whole as well as unbiased setup and also efficiency analysis is still done by the solid line supervisor. This means that novices could lose clearness concerning their corresponding roles as well as purposes especially as populated line reporting does not keep them in direct communication with the strong line managers.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor instead of Bridget Coles although it had actually been speculated that the latter would take Krasnow's setting came as a strike to her spirits. Lewis might have been capable as well as suitable for the task yet the reality that Kransnow's departure would make Coles a direct record to Lewis may have been the factor for Coles' resignation from solutions.

Worry & Work Insecurity: Anxiety as well as instability can be determined as two significant problems that Lewis would be managing particularly as the merger has actually now be cancelled and also two senior execs of the marketing division would certainly be leaving. The whole responsibility of the division would be dropping on Lewis's shoulders who would certainly not simply be in charge of brining about a social adjustment yet would certainly likewise need to show herself in her new role.

Inappropriate Administration Style of Leader: Lewis's administration style and also its conflict with the marketing division's duty can likewise be seen as an OB obstacle especially as she has been utilized to managing problems in the procedures department where personnel are shown to focus on processes and also obtain them right. The advertising department on the various other hand can be seen as a team of people who are utilized to being supported by Krasnow that concentrated extra on result than procedures.

Interdepartmental Arguments: Interdepartmental arguments between three divisions, marketing, merchandizing and operations respectively over the appropriation of the marketing mix can be recognized as one more OB concern. Although the advertising and marketing division does not share the exact same vision as the other 2 departments regarding the aloocation of the marketing mix twoards promos and advertsing, the merchandizing and procedures departments do not agree over the advertising and marketing mix allowance amongst each other either.

Disintegration in Marketing Department: Disintegration in between the advertising and marketing departments can be determined as one more OB problem which might require further interest. The truth that the marketing and advertising areas in the marketing department are disconnected is protecting against both departments from gaining from each other's experience and also competence. Assimilation of marketing with merchandising and also operations would end up being harder if the marketing division itself is degenerated which can be an additional possible OB concern.

Disrupting Wall Street High Frequency Trading Analysis

Various theories have actually been made use of to explain the scenarios to obtain further quality regarding the circumstance at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, most supervisors believe that staffs are easy as well as lazy, have little passion and resist modification. The hard version of this concept stressed threat, tight controls, hazards as well as punishments. Over time it produces low performance, refined sabotage and also competition (Offer, 2003). The scenario at Disrupting Wall Street High Frequency Trading is not completely adhering to Concept X, it can be seen that new hires are discovering this setting rather demanding which might at some point lead to a greater disposition of the management in the direction of Theory X. As per McGregor's supported view, which he called Concept Y, the essential task of the administration is to set up organizational problems to make sure that individuals can accomplish their very own objectives best by routing their efforts towards organizational benefits. If individuals discover no contentment in their work, the administration would have little choice however to rely on concept X and also external control (Bargain, 2003). Also while evaluating Lewis's management style, theory X may have appropriated in the operations division somewhat but the Advertising division would require dependence on Theory Y so as to get the creativity and creativity from the groups.

Tuckman's Teamwork Concept: As far as Lewis's concern about bringing consistency in between the marketing and marketing division is worried, this would initially lead to contrast as reviewed by Bruce Tuckman in his 'Teamwork Concept'. By incorporating the advertising and advertising and marketing department's work, there might be the same initial detach which might lead to the second phase of 'storming' where the teams challenge one another.

When people are provided with change, they get in phase one and also so there might be emotions like unhappiness, unpredictability, disappointment, rage, concern, rejection as well as disorientation.The scenario at the advertising and marketing department of Disrupting Wall Street High Frequency Trading is comparable so Lewis can obtain comfy with the suggestion that it is not extraordinary behavior. It is during this stage that Lewis will certainly have to provide guidance to the department so that they can locate a sense of direction. It can be seen just how Krasnow has currently made this shift less complicated by making Lewis get included in the division a year before his real departure.
Vrio Analysis
Abraham Maslow in his Theory of 'Requirements Pecking order' (appendix 5) has discusses the relevance of 'protection needs as being a reduced level need of a human for activating motivation. As seen in the pyramid shared in appendix 3, we can see just how 'the requirement to really feel safe and secure as well as out of risk' is at the 2nd level of demands. Before a staff member can be made to establish psychologically, he needs to have his 'Physical 'as well as 'Safety and security' requires satisfied.

SWOT Analysis for Disrupting Wall Street High Frequency Trading Case Study

Ramification of Analysis.

The OB analysis has taken a look at numerous concepts to comprehend just how to handle the current circumstance at hand. The following three alternatives have been proposed to aid Lewis deal with the business challenges in the advertising department. Each of these options has been proposed for alleviating the transition required to bring the advertising and marketing department according to the requirements of the market and also for making the cultural modification that would certainly follow once the existing leader leaves.

Assimilation of marketing and advertising functions. Separating Adverting as well as Production functions. Integration of Marketing with Workflow.

Examination of Alternatives.

Judith Shapiro who has actually earlier been talked to by Lewis during the earlier merger days has proficiency in business-to-business marketing along with company as well as retail marketing experience. As soon as Krasnow leaves, Lewis can hire Shapiro as an EVP for marketing to deal with both advertising as well as advertising and marketing features.

The benefit of this technique is that it will certainly incorporate both functions while decreasing the requirement for hiring an added resource for advertising and marketing. Lewis would certainly be heading the marketing division as well as in any case her replacement would certainly be needed for the existing role that she is doing. The downside of this alternative is that external hiring may produce animosity from inner workers who might be considering the placement of EVP after Lewis takes over Krasnow's position.

Dividing Adverting and Manufacturing: Given the affordable pressures as well as premium quality work needed from the advertising agency, it is suggested that Lewis should enable the production device to be a separate feature from the advertising and marketing unit. Considering that most ad agency had these two functions as different systems, it makes even more sense to follow the standard. In addition to this, both features may have the ability to concentrate on their core turns on extra effectively. Nevertheless, the drawback of this strategy would be that additional costs would need to be birthed for establishing separate production features. A manufacturing head might have to be employed which might raise expenses for the organization.

Assimilation of Advertising And Marketing with Operations: Considering that Lewis is already taking care of the advertising and marketing and also operations divisions simultaneously; it makes sense to incorporate both functions since she has been effectively caring for both ends. The truth that both departments currently have major differences over allowance of sources recommends that this integration may be able to produce harmony especially as Lewis would certainly be heading both ends.However there are various disadvantages of this action specifically as it would put too much problem over Lewis's shoulders. The truth that Lewis has to adapt her management design for the advertising department recommends that these 2 divisions would be culturally diverse. Lewis might not be able to apply one kind of leadership style to both departments which could result in ineffectiveness in either one of the 2 functions.


An assessment of the three alternatives suggests that integration of advertising and marketing as well as procedures would certainly not be a feasible action due to the substantial differences in between the two divisions regardless of the truth that currently Lewis is dealing with both. While separation of the manufacturing feature may have been a desirable relocation for the marketing department, the truth that it would suggest placing a third feature under Lewis's wing indicates this ought to be prevented.

Action Plan.
Lewis will take over the role of EVP Marketing after Krasnow leaves.

Marketing and advertising features would be merged.

Judith Shapiro will certainly be employed to take Lewis's area as SVP of marketing and advertising.

Manufacturing feature will certainly continue to be part of advertising and marketing under advertising and marketing feature.

Lewis will separate herself from procedures.

A democratic management design with employee empowerment will certainly be utilized in marketing department.

Open door plan and focus on cross departmental interaction will be focused on removing discord.

Backup plan.

If the combination does not work out as intended, a backup strategy would comply with which would divide the production feature from the advertising function to decrease the tons on the SVP of advertising and marketing. In case Judith Shapiro does not obtain employed, Lewis will certainly be heading the marketing division without an SVP. In that case the production feature will certainly be separated by placing it under an SVP production.