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Domus Developments To Build Or Not To Build Case Study Analysis

Background and Facts

Domus Developments To Build Or Not To Build a workplace materials seller for little and also average sized companies has recently been involved in preparing for a merger with its rival House Deport, which has actually affected performance degrees in departmentswith the senior supervisor associated with lawful difficulties presented by the federal Trade Payment. With the Advertising and marketing Head advancing the information of his separation from the company in one year, Jeannie Lewis, the present head of procedures has actually been asked to take the duty in the near future. With obstacles in the kind of a prospective cultural change and also low staff member spirits, the organization wants a complete reengineering initiative at the advertising division.

Trouble Statement
Porter's 5 Forces Analysis
The possible social adjustment at the marketing department of Domus Developments To Build Or Not To Build is boosting uncertainty in the workplace bring about different difficulties for the Jeannie Lewis who would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in impacting tactical choices because Stapes Inc. had to desert its strategies of combining with Office Deport after the Federal Trade Compensation's treatment in the process. Offered the fact that the shop has a worldwide presence with branches in UK, UNITED STATES, Canada and also Germany, political consider each of these countries may have the ability to affect efficiency or strategic objectives. Federal Profession Payment's antitrust fit against the merging occupied beneficial time of the company's senior management recommending that 'political' factors can have significant implications for a global company.

Economic Factors: Financial factors such as the development of small companies in the worldwide situation recommend that Domus Developments To Build Or Not To Build is thriving in a setting where there is potential growth of services. Reality that shop consumers are mainly looking for workplace materials for house offices suggests that the market has an increasing pattern of entrepreneurs as well as home based services.

Social factors: Social trends in the economic situation show that consumers are searching for benefit along with attractive prices. Marketing research demonstrates how the customer for Domus Developments To Build Or Not To Build lacks recognition about discovering options which can offer a combination of comfort and affordable.

Technical factors: Modern technology plays an essential duty in Domus Developments To Build Or Not To Build's business strategy particularly as the company is piloting Innovation centers which would provide modern technology sales and also assistance in the kind of memory upgrades, peripheral installations. (Recap of PEST in appendix 2).

OB Issues and Effects.

A number of underlying Organizational Habits concerns can be seen in Domus Developments To Build Or Not To Build's case as highlighted in this area.

Apprehensions concerning social modification: There is apprehension about a cultural adjustment that would happen when Todd Krasnow leaves from his setting as the Exec Vice President of Marketing with most of the staff members currently showing unhappiness over this potential move. This expected change has developed stress and anxiety in the work environment which has actually been paired with the past stress of preparing the company for a possible merger with House Deport.
Pest Analysis
Demanding Task Environment for Newcomers: There is shortage of employees that can match the demanding setting of a fast-paced company. Not only does this lead to trouble in locating the right people, it places anxiety on new hires as can not stand up to the rate and also pressure that the organization expects them to birth.

Dual Reporting Lines: Newcomers discover this organizational society cumbersome and also tough to deal with especially as dotted line relationships are implied to be weaker in general and objective setting and also performance evaluation is still done by the strong line manager. This implies that newbies might lose quality concerning their particular roles and also objectives especially as populated line reporting does not maintain them in straight communication with the strong line managers.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor instead of Bridget Coles despite the fact that it had been speculated that the last would certainly take Krasnow's setting came as a blow to her spirits. Lewis may have been capable and proper for the work yet the reality that Kransnow's separation would certainly make Coles a straight report to Lewis might have been the factor for Coles' resignation from solutions.

Fear & Work Insecurity: Anxiety and insecurity can be identified as 2 significant concerns that Lewis would certainly be managing specifically as the merging has actually now be cancelled and also two elderly execs of the advertising department would be leaving. The entire obligation of the department would certainly be falling on Lewis's shoulders that would not just supervise of brining concerning a cultural adjustment but would certainly also need to show herself in her new duty.

Incompatible Monitoring Design of Leader: Lewis's management style and also its conflict with the advertising and marketing department's function can additionally be viewed as an OB challenge especially as she has actually been used to taking care of concerns in the procedures department where personnel are instructed to focus on processes as well as get them right. The advertising and marketing department on the various other hand can be seen as a group of people who are made use of to being supported by Krasnow that focused a lot more on output than procedures.

Interdepartmental Arguments: Interdepartmental disagreements in between three divisions, advertising and marketing, merchandizing and operations respectively over the appropriation of the marketing mix can be identified as one more OB concern. The advertising and marketing division does not share the exact same vision as the various other 2 departments pertaining to the aloocation of the marketing mix twoards promos and also advertsing, the merchandizing as well as operations divisions do not concur over the advertising and marketing mix appropriation among one an additional either.

Fragmentation in Advertising And Marketing Division: Disintegration between the advertising and marketing divisions can be identified as another OB problem which could require more attention. The reality that the marketing and advertising areas in the advertising division are separated is stopping both divisions from getting from each other's experience and proficiency. Assimilation of marketing with merchandising as well as operations would certainly become more difficult if the advertising and marketing department itself is degenerated which can be another prospective OB problem.

Domus Developments To Build Or Not To Build Analysis

Various theories have been utilized to explain the situations to obtain further clarity concerning the situation at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, most managers believe that juniors are easy as well as careless, have little ambition and withstand change. The hard variation of this concept highlighted threat, tight controls, hazards as well as punishments. Over time it produces low productivity, refined sabotage and also rivalry (Offer, 2003). Although the circumstance at Domus Developments To Build Or Not To Build is not totally adhering to Theory X, it can be seen that new hires are locating this atmosphere instead stressful which may eventually bring about a better disposition of the monitoring in the direction of Theory X. According to McGregor's promoted sight, which he called Concept Y, the necessary task of the administration is to organize business conditions so that people can attain their own objectives best by guiding their initiatives in the direction of business rewards. If people find no complete satisfaction in their work, the monitoring would have little selection yet to count on theory X and also outside control (Bargain, 2003). Even while examining Lewis's management style, theory X might have been suitable in the procedures department somewhat yet the Advertising and marketing department would need reliance on Theory Y in order to get the creative thinking as well as originality from the groups.

Tuckman's Teamwork Concept: As for Lewis's problem regarding bringing consistency in between the advertising and marketing division is concerned, this would originally result in clash as discussed by Bruce Tuckman in his 'Synergy Concept'. (Tuckman, 1965). According to Tuckman's concept displayed in appendix 3, throughout the initial phase of group development, people might not bond, as they are active discovering their place in the team. By combining the advertising and marketing division's job, there may be the same initial detach which can result in the second phase of 'storming' where the teams challenge each other. However, it is only during the third stage or 'norming' when they would certainly collaborate to share suggestions before the team can produce synergy in the fourth stage 'carrying out'.

Bridges' Transition Version: As per William Bridge's concept (appendix 4), individuals are rather awkward with modification, which is apparent by the situation at Domus Developments To Build Or Not To Build The situation can be viewed as a normal training course of life if is studied according to Bridge's concept where he explains that people go through 3 stages of transition when they experience change. 'Ending, losing and also Releasing', The Neutral Zone and also 'The New Beginning' (Bridges, 2004). When individuals are presented with modification, they go into stage one therefore there may be feelings like despair, uncertainty, aggravation, temper, concern, rejection as well as disorientation.The scenario at the advertising and marketing division of Domus Developments To Build Or Not To Build is similar so Lewis can get comfy with the concept that it is not extraordinary habits. In the 2nd stage, there may be a requirement to connect the gap between the brand-new and old society so Lewis may have to face this challenge as soon as Krasnow leaves. There may be reduced morale and reduced performance at this phase which should not be taken as a trouble. It is throughout this stage that Lewis will certainly need to provide assistance to the division to make sure that they can locate an orientation. It can be seen exactly how Krasnow has already made this transition much easier by making Lewis get associated with the department a year prior to his actual departure. Based on Bridges' Design, phase three will produce openness to learning, High energy as well as commitment as people will accept the change (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Concept of 'Requirements Hierarchy' (appendix 5) has talks about the relevance of 'safety needs as being a lower level requirement of a human for activating motivation. As seen in the pyramid shared in appendix 3, we can see just how 'the demand to feel secure and also out of threat' is at the second level of requirements. Before a worker can be made to establish mentally, he requires to have his 'Physical 'and 'Security' needs met.

SWOT Analysis for Domus Developments To Build Or Not To Build Case Study

Effects of Analysis.

The OB analysis has actually considered different concepts to comprehend just how to handle the present situation at hand. The complying with three alternatives have actually been recommended to help Lewis take care of the business obstacles in the advertising and marketing division. Each of these options has been suggested for reducing the transition required to bring the marketing division according to the requirements of the marketplace and also for making the social modification that would follow once the existing leader leaves.

Assimilation of marketing and advertising features. Dividing Adverting and also Manufacturing functions. Integration of Advertising And Marketing with Operations.

Evaluation of Alternatives.

Combination of Advertising And Marketing & Advertising And Marketing Functions: The in-house advertising agency of Domus Developments To Build Or Not To Build is already strength for the organization in regards to conserving up on overheads related to advertising and marketing and promotion. Given that no new recruitment has been done after Bridget Cole's separation with the reporting line being directly assigned to Krasnow for the marketing feature, this is a beneficial chance for incorporating the marketing and advertising functions. Judith Shapiro that has actually earlier been interviewed by Lewis throughout the earlier merger days has experience in business-to-business advertising together with company and also retail advertising and marketing experience. As soon as Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising and marketing to handle both advertising and marketing functions.

The benefit of this strategy is that it will certainly incorporate both features while minimizing the requirement for employing an added resource for marketing. In addition to this, Lewis would certainly be heading the advertising division and also regardless her substitute would certainly be needed for the present role that she is carrying out. The downside of this alternative is that outside hiring might cause animosity from inner employees that may be considering the placement of EVP after Lewis takes control of Krasnow's setting.

Dividing Adverting and Production: Provided the affordable pressures and also high quality job needed from the advertising company, it is advised that Lewis needs to enable the manufacturing device to be a different function from the marketing device. Given that the majority of marketing firms had these 2 features as different systems, it makes even more feeling to follow the norm.

Assimilation of Advertising with Workflows: Because Lewis is currently dealing with the advertising as well as operations departments concurrently; it makes sense to incorporate the two features because she has actually been efficiently taking care of both ends. The reality that the two departments already have major differences over allowance of resources suggests that this assimilation might have the ability to cause consistency especially as Lewis would certainly be heading both ends.However there are various downsides of this relocation especially as it would certainly place way too much problem over Lewis's shoulders. The reality that Lewis needs to adapt her administration design for the advertising and marketing division recommends that these two divisions would certainly be culturally varied. Lewis may not be able to apply one kind of leadership style to both departments which could result in inadequacy in either one of the two features.


An analysis of the 3 options indicates that combination of advertising and marketing as well as operations would not be a viable move due to the substantial differences in between the 2 divisions in spite of the reality that presently Lewis is managing both. While splitting up of the manufacturing feature might have been a positive relocation for the marketing department, the fact that it would indicate putting a 3rd feature under Lewis's wing suggests this ought to be avoided.

Action Strategy.
Lewis will take control of the duty of EVP Marketing after Krasnow leaves.

Advertising and Marketing functions would be combined.

Judith Shapiro will certainly be worked with to take Lewis's place as SVP of advertising and marketing.

Manufacturing function will continue to be part of advertising under marketing function.

Lewis will divide herself from procedures.

A democratic management style with employee empowerment will be used in advertising and marketing division.

Open up door plan and emphasis on cross department communication will certainly be targeted at eliminating discord.

Backup strategy.

If the assimilation does not work out as intended, a backup plan would certainly adhere to which would certainly divide the production feature from the advertising function to lower the load on the SVP of advertising and marketing. In case Judith Shapiro does not obtain employed, Lewis will certainly be heading the advertising and marketing division without an SVP. In that case the production feature will certainly be separated by positioning it under an SVP production.