Menu

Donna Karan International Inc Case Porter’s Five Forces Analysis

CASE SOLUTION

Home >> Harvard >> Donna Karan International Inc >> Porters Analysis

Donna Karan International Inc Case Study Solution

Bargaining Power of Supplier:

The vendor in the Taiwanese Donna Karan International Inc sector has a reduced bargaining power although that the sector has dominance of three gamers including Powerchip, Nanya and also ProMOS. Donna Karan International Inc suppliers are mere original equipment makers in strategic alliances with international players in exchange for modern technology. The second reason for a low negotiating power is the reality that there is excess supply of Donna Karan International Inc systems because of the large range manufacturing of these leading sector players which has lowered the rate each and also boosted the bargaining power of the customer.

Threat of Substitutes & Degree of Rivalry:

The threat of alternatives in the marketplace is high offered the reality that Taiwanese suppliers take on market show global players like Intel, Motorola, IBM, Hitachi, NEC, Toshiba, Samsung as well as Fujitsu. This suggests that the marketplace has a high degree of competition where producers that have design and growth abilities in addition to making expertise might have the ability to have a greater bargaining power over the market.

Bargaining Power of Buyer:

The market is controlled by players like Micron, Elpida, Samsung and also Hynix which additionally decrease the purchasing power of Taiwanese OEMs. The truth that these critical players do not permit the Taiwanese OEMs to have access to innovation indicates that they have a greater negotiating power somewhat.

Threat of Entry:

Hazards of access in the Donna Karan International Inc manufacturing sector are reduced because of the reality that building wafer fabs as well as acquiring equipment is extremely expensive.For just 30,000 units a month the resources requirements can vary from $ 500 million to $2.5 billion depending upon the size of the systems. The manufacturing needed to be in the most recent technology and also there for new players would not be able to complete with leading Donna Karan International Inc OEMs (original equipment manufacturers) in Taiwan which were able to enjoy economic situations of scale. In addition to this the present market had a demand-supply discrepancy and so surplus was already making it hard to enable brand-new players to appreciate high margins.

Firm Strategy:

Considering that Donna Karan International Inc manufacturing utilizes typical processes and standard and also specialty Donna Karan International Inc are the only 2 classifications of Donna Karan International Inc being made, the processes can easily make use of mass manufacturing. While this has actually led to accessibility of technology as well as scale, there has been disequilibrium in the Donna Karan International Inc industry.

Threats & Opportunities in the External Environment

As per the interior and also exterior audits, possibilities such as strategicalliances with modern technology partners or development via merging/ procurement can be discovered by TMC. A relocation towards mobile memory is additionally a possibility for TMC particularly as this is a niche market. Risks can be seen in the type of over dependancy on international players for modern technology and also competition from the United States as well as Japanese Donna Karan International Inc manufacturers.

Porter’s Five Forces Analysis