Dressen Abridged A Case Study Analysis


Home >> Harvard >> Dressen Abridged A >>

Dressen Abridged A Case Study Solution

Background and Facts

Dressen Abridged A a workplace products store for little and average sized services has lately been involved in preparing for a merger with its rival Residence Deport, which has actually impacted effectiveness degrees in departmentswith the senior supervisor involved in legal complications presented by the government Profession Payment. With the Advertising and marketing Head putting forward the information of his separation from the firm in one year, Jeannie Lewis, the present head of procedures has actually been asked to take the duty in the near future. With challenges in the type of a possible cultural change as well as low staff member spirits, the company is in need of a complete reengineering initiative at the advertising and marketing division.

Trouble Statement
Porter's 5 Forces Analysis
The potential cultural change at the advertising department of Dressen Abridged A is enhancing unpredictability in the workplace bring about different difficulties for the Jeannie Lewis who would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in affecting critical choices since Stapes Inc. had to abandon its plans of combining with Workplace Deport after the Federal Profession Payment's treatment at the same time. Offered the fact that the shop has an international existence with branches in UK, UNITED STATES, Canada as well as Germany, political consider each of these countries may be able to influence performance or critical goals. Federal Trade Compensation's antitrust suit versus the merging took up useful time of the company's senior administration suggesting that 'political' factors can have severe implications for a worldwide organisation.

Economic Factors: Financial factors such as the introduction of local business in the worldwide circumstance suggest that Dressen Abridged A is growing in an environment where there is prospective development of businesses. Along with this, fact that store customers are mainly searching for workplace materials for office recommends that the marketplace has a climbing fad of entrepreneurs as well as home based organisations.

Social factors: Social fads in the economy reveal that customers are searching for ease as well as appealing costs. Market research demonstrates how the customer for Dressen Abridged A does not have recognition about finding remedies which can offer a combination of benefit as well as low costs.

Technical factors: Innovation plays an essential duty in Dressen Abridged A's service technique especially as the organization is piloting Innovation centers which would supply technology sales and support in the type of memory upgrades, outer installations. (Recap of INSECT in appendix 2).

OB Issues as well as Effects.

Several underlying Organizational Actions issues can be seen in Dressen Abridged A's case as highlighted in this section.

Concerns concerning cultural modification: There is worry concerning a social change that would certainly happen as soon as Todd Krasnow leaves from his position as the Exec Vice Head Of State of Advertising And Marketing with most of the staff members currently revealing unhappiness over this possible step. This predicted adjustment has actually produced anxiety in the workplace which has been coupled with the past stress and anxiety of preparing the firm for a possible merger with Residence Deport.
Pest Analysis
Difficult Job Setting for Newcomers: There is scarcity of employees that can match the stressful environment of a fast-paced organization. Not just does this bring about trouble in finding the right people, it puts stress on new hires as can not endure the speed and stress that the company expects them to bear.

Twin Reporting Lines: Beginners find this organizational society cumbersome as well as hard to manage specifically as dotted line connections are implied to be weaker in general as well as objective setting as well as performance examination is still done by the solid line manager. This means that newbies could lose clarity regarding their corresponding duties and also goals particularly as populated line coverage does not keep them in straight communication with the solid line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor rather than Bridget Coles even though it had been hypothesized that the last would certainly take Krasnow's placement came as an impact to her spirits. Lewis might have been capable and ideal for the job yet the fact that Kransnow's separation would make Coles a direct report to Lewis may have been the reason for Coles' resignation from solutions.

Concern & Work Insecurity: Concern and also insecurity can be recognized as two major issues that Lewis would certainly be taking care of especially as the merging has now be cancelled and two senior executives of the advertising and marketing department would certainly be leaving. The entire obligation of the department would be dropping on Lewis's shoulders who would not simply be in charge of brining about a cultural change however would also have to verify herself in her new function.

Incompatible Administration Design of Leader: Lewis's management style and its incompatibility with the advertising and marketing division's role can additionally be seen as an OB obstacle especially as she has been utilized to managing problems in the operations department where workers are shown to concentrate on procedures and obtain them. The marketing division on the other hand can be seen as a team of people who are used to being supported by Krasnow who concentrated a lot more on outcome than processes.

Interdepartmental Arguments: Interdepartmental disagreements between three divisions, advertising, merchandizing and also procedures specifically over the allowance of the advertising and marketing mix can be identified as another OB issue. Although the advertising and marketing division does not share the exact same vision as the other 2 divisions regarding the aloocation of the advertising and marketing mix twoards promos and advertsing, the merchandizing and also procedures divisions do not agree over the marketing mix allowance amongst one another either.

Disintegration in Marketing Division: Fragmentation in between the advertising and marketing divisions can be determined as one more OB problem which could need more attention. The reality that the marketing and advertising sections in the advertising and marketing division are disconnected is protecting against both divisions from getting from each various other's experience and expertise. Integration of advertising with merchandising and procedures would certainly come to be harder if the marketing department itself is broken down which can be an additional prospective OB problem.

Dressen Abridged A Analysis

Numerous concepts have actually been used to describe the conditions to obtain more clarity concerning the situation handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, the majority of supervisors think that subordinates are easy as well as careless, have little ambition as well as withstand adjustment. The difficult version of this theory stressed threat, tight controls, dangers and also punishments. With time it generates reduced efficiency, subtle sabotage as well as rivalry (Deal, 2003). The scenario at Dressen Abridged A is not entirely adhering to Theory X, it can be seen that brand-new hires are discovering this environment instead demanding which may eventually lead to a better inclination of the management towards Theory X. As per McGregor's advocated sight, which he called Concept Y, the essential job of the management is to organize business problems to make sure that individuals can attain their own goals best by guiding their initiatives in the direction of organizational benefits. If people discover no contentment in their job, the management would have little option yet to depend on concept X as well as outside control (Deal, 2003). Even while analyzing Lewis's management design, concept X might have appropriated in the procedures division somewhat yet the Advertising and marketing department would certainly require reliance on Concept Y in order to get the creative thinking and originality from the groups.

Tuckman's Synergy Theory: As much as Lewis's concern about bringing harmony in between the advertising and also marketing department is worried, this would at first lead to clash as gone over by Bruce Tuckman in his 'Team effort Theory'. By combining the marketing and marketing department's work, there may be the exact same initial separate which could lead to the second stage of 'storming' where the groups challenge one another.

Bridges' Change Design: As per William Bridge's concept (appendix 4), individuals are fairly awkward with change, which is noticeable by the scenario at Dressen Abridged A The scenario can be viewed as a typical program of life if is examined as per Bridge's concept where he discusses that people experience 3 stages of change when they experience modification. 'Ending, losing and also Releasing', The Neutral Area as well as 'The New Starting' (Bridges, 2004). When individuals are presented with adjustment, they enter stage one therefore there might be feelings like sadness, uncertainty, frustration, rage, worry, denial and also disorientation.The situation at the marketing division of Dressen Abridged A is similar so Lewis can get comfortable with the concept that it is not extraordinary actions. In the 2nd phase, there may be a need to connect the void between the brand-new and also old culture so Lewis might need to face this experience as soon as Krasnow leaves. There might be reduced spirits and reduced productivity at this phase which ought to not be taken as an obstacle. It is during this stage that Lewis will have to provide guidance to the department so that they can locate an orientation. It can be seen just how Krasnow has currently made this transition simpler by making Lewis get associated with the department a year before his real separation. Based on Bridges' Version, stage 3 will produce openness to knowing, High power as well as commitment as individuals will certainly embrace the adjustment (Bridges, 2004).
Vrio Analysis
Maslow's Requirement hierarchy: The OB problem pertaining to insecurity at the work environment has actually been triggered first of all by the adjustment in monitoring and also secondly by the truth that the merging will no longer be started. Abraham Maslow in his Theory of 'Requirements Power structure' (appendix 5) has talks about the significance of 'security requires as being a reduced level demand of a human for activating motivation. As seen in the pyramid shared in appendix 3, we can see how 'the requirement to really feel safe and safe' goes to the 2nd level of demands. Prior to an employee can be made to establish mentally, he needs to have his 'Physical 'and 'Safety' requires fulfilled. This shows that unless the workers are made to really feel safe regarding their present work condition in Dressen Abridged A they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Dressen Abridged A Case Study

Ramification of Analysis.

The OB analysis has actually looked at numerous theories to understand just how to cope with the present scenario handy. The following three choices have actually been proposed to assist Lewis handle the organizational obstacles in the advertising department. Each of these options has been suggested for relieving the transition needed to bring the advertising and marketing department in line with the needs of the market as well as for making the social change that would certainly follow as soon as the present leader leaves.

Integration of marketing and advertising features. Dividing Adverting as well as Production functions. Assimilation of Marketing with Procedures.

Analysis of Alternatives.

Judith Shapiro that has actually earlier been interviewed by Lewis during the earlier merger days has know-how in business-to-business advertising along with agency and also retail marketing experience. Once Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to deal with both advertising and marketing as well as advertising and marketing features.

The advantage of this technique is that it will incorporate the two functions while decreasing the demand for working with an extra resource for marketing. Lewis would certainly be heading the advertising and marketing division and in any kind of case her replacement would be required for the present function that she is doing. The negative aspect of this alternative is that external hiring might cause bitterness from internal personnel that may be eying the placement of EVP after Lewis takes over Krasnow's position.

Separating Adverting and Production: Given the competitive stress and also high quality job required from the marketing firm, it is suggested that Lewis should permit the manufacturing system to be a different feature from the advertising device. Because a lot of advertising agencies had these two functions as separate units, it makes even more sense to follow the norm.

Integration of Advertising And Marketing with Workflows: Given that Lewis is already taking care of the marketing and procedures divisions concurrently; it makes sense to incorporate the two features considering that she has actually been effectively caring for both ends. The reality that the two departments already have significant differences over allowance of sources suggests that this assimilation might be able to cause consistency specifically as Lewis would certainly be heading both ends.However there are different negative aspects of this move especially as it would certainly put too much burden over Lewis's shoulders. The fact that Lewis has to adapt her administration style for the advertising and marketing department suggests that these 2 departments would be culturally diverse. In addition to this, Lewis may not be able to apply one kind of management design to both departments which might lead to inadequacy in either among the two features.


An analysis of the three options shows that integration of advertising and marketing as well as procedures would certainly not be a feasible move due to the substantial distinctions in between the two departments although that currently Lewis is taking care of both. While splitting up of the production feature may have been a desirable relocation for the advertising and marketing department, the truth that it would certainly mean placing a 3rd function under Lewis's wing indicates this need to be avoided. The assimilation of the marketing division is the best alternative in regards to obtaining the ideal arise from the department. An activity plan for this option is talked about listed below.

Action Plan.
Lewis will certainly take over the function of EVP Marketing after Krasnow leaves.

Marketing and advertising functions would be combined.

Judith Shapiro will certainly be employed to take Lewis's location as SVP of marketing and advertising.

Manufacturing function will certainly stay component of advertising and marketing under advertising and marketing function.

Lewis will separate herself from procedures.

An autonomous management design with staff member empowerment will be used in advertising division.

Open door policy and emphasis on cross department interaction will be focused on getting rid of dissonance.

Contingency plan.

If the integration does not work out as intended, a backup plan would comply with which would separate the manufacturing function from the marketing function to lower the lots on the SVP of marketing and advertising. In case Judith Shapiro does not obtain worked with, Lewis will certainly be heading the advertising department without an SVP. In that case the manufacturing feature will certainly be divided by putting it under an SVP manufacturing.