E+Co A Tipping Point For Clean Energy Entrepreneurship A Case Study Solution


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E+Co A Tipping Point For Clean Energy Entrepreneurship A Case Study Solution

Background and Facts

E+Co A Tipping Point For Clean Energy Entrepreneurship A an office products store for small and moderate sized services has just recently been involved in preparing for a merging with its rival House Deport, which has actually affected efficiency levels in departmentswith the elderly supervisor associated with legal difficulties presented by the federal Profession Compensation. With the Advertising and marketing Head putting forward the information of his departure from the business in one year, Jeannie Lewis, the present head of procedures has actually been asked to take the role in the future. With difficulties in the kind of a potential social change and also low staff member spirits, the organization wants a complete reengineering initiative at the advertising and marketing department.

Problem Declaration
Porter's 5 Forces Analysis
The potential cultural change at the advertising and marketing division of E+Co A Tipping Point For Clean Energy Entrepreneurship A is boosting unpredictability in the working environment leading to numerous difficulties for the Jeannie Lewis that would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in influencing calculated decisions since Stapes Inc. needed to abandon its strategies of merging with Office Deport after the Federal Trade Payment's treatment while doing so. Given the fact that the store has an international presence with branches in UK, U.S.A., Canada and Germany, political factors in each of these countries may have the ability to affect efficiency or tactical objectives. Federal Profession Commission's antitrust fit versus the merging used up useful time of the company's elderly administration suggesting that 'political' factors can have significant effects for an international company.

Economic Factors: Financial factors such as the appearance of small businesses in the international circumstance recommend that E+Co A Tipping Point For Clean Energy Entrepreneurship A is thriving in a setting where there is possible development of businesses. In addition to this, fact that store consumers are mainly searching for workplace materials for home offices suggests that the marketplace has a rising fad of business owners and also home businesses.

Social factors: Social trends in the economic situation reveal that clients are seeking convenience in addition to eye-catching prices. Marketing research demonstrates how the client for E+Co A Tipping Point For Clean Energy Entrepreneurship A lacks awareness regarding discovering services which can offer a combination of ease and also affordable.

Technological factors: Innovation plays a vital function in E+Co A Tipping Point For Clean Energy Entrepreneurship A's service technique especially as the organization is piloting Innovation facilities which would provide modern technology sales and also assistance in the type of memory upgrades, peripheral setups. (Recap of PARASITE in appendix 2).

OB Issues and Effects.

Numerous underlying Business Habits problems can be seen in E+Co A Tipping Point For Clean Energy Entrepreneurship A's case as highlighted in this area.

Worries regarding cultural change: There is concern about a social change that would certainly occur once Todd Krasnow leaves from his placement as the Exec Vice President of Marketing with the majority of the team member already showing unhappiness over this prospective step. This anticipated change has actually produced stress in the work environment which has actually been paired with the previous anxiety of preparing the company for a potential merger with House Deport.
Pest Analysis
Difficult Task Atmosphere for Newcomers: There is lack of workers that can match the difficult setting of a hectic organization. Not just does this result in difficulty in locating the right individuals, it puts anxiety on new hires as can not hold up against the pace and pressure that the company expects them to bear.

Dual Reporting Lines: Newcomers find this organizational society troublesome and hard to deal with specifically as populated line relationships are indicated to be weak as a whole and also unbiased setting as well as performance evaluation is still done by the strong line supervisor. This means that newbies might lose clarity regarding their particular duties and also goals especially as dotted line reporting does not maintain them in straight communication with the solid line managers.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower rather than Bridget Coles although it had been guessed that the latter would take Krasnow's placement came as a strike to her spirits. Lewis might have been qualified and also ideal for the task yet the truth that Kransnow's separation would certainly make Coles a straight record to Lewis might have been the reason for Coles' resignation from services.

Fear & Job Insecurity: Anxiety and also insecurity can be determined as 2 major worries that Lewis would be handling especially as the merger has currently be cancelled and also 2 elderly execs of the marketing division would be leaving. The whole obligation of the department would certainly be dropping on Lewis's shoulders that would not just be in charge of brining regarding a cultural adjustment however would additionally need to show herself in her new duty.

Incompatible Monitoring Style of Leader: Lewis's monitoring design as well as its incompatibility with the advertising department's role can also be viewed as an OB obstacle especially as she has actually been used to dealing with problems in the procedures division where employees are shown to focus on processes and also obtain them right. The marketing department on the other hand can be viewed as a group of people who are made use of to being supported by Krasnow that concentrated more on outcome than procedures.

Interdepartmental Differences: Interdepartmental disputes between 3 divisions, marketing, merchandizing and also procedures specifically over the allocation of the advertising mix can be identified as an additional OB concern. Although the marketing division does not share the very same vision as the various other 2 departments pertaining to the aloocation of the advertising and marketing mix twoards promos and also advertsing, the merchandizing and procedures departments do not concur over the advertising mix allotment amongst each other either.

Disintegration in Marketing Division: Disintegration in between the advertising and marketing departments can be identified as an additional OB issue which can need further focus. The fact that the advertising and marketing sections in the advertising division are detached is stopping both divisions from obtaining from each various other's experience as well as competence. Combination of advertising and marketing with merchandising as well as procedures would end up being harder if the marketing division itself is degenerated which can be another prospective OB worry.

E+Co A Tipping Point For Clean Energy Entrepreneurship A Analysis

Different theories have been used to explain the situations to obtain additional clarity regarding the circumstance at hand.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, most supervisors believe that juniors are easy and also lazy, have little passion as well as stand up to modification. The hard variation of this theory stressed threat, limited controls, threats and also penalties. Over time it produces low efficiency, refined sabotage and rivalry (Deal, 2003). Although the scenario at E+Co A Tipping Point For Clean Energy Entrepreneurship A is not entirely adhering to Concept X, it can be seen that brand-new hires are discovering this atmosphere rather stressful which may eventually result in a greater inclination of the monitoring in the direction of Theory X. According to McGregor's promoted view, which he called Concept Y, the crucial task of the monitoring is to organize organizational conditions so that individuals can accomplish their own objectives best by directing their initiatives towards organizational rewards. If people find no contentment in their work, the management would have little selection but to rely on concept X and also external control (Offer, 2003). Also while assessing Lewis's management design, theory X may have been suitable in the procedures department to some extent but the Advertising and marketing department would call for reliance on Concept Y to get the creative thinking as well as creativity from the groups.

Tuckman's Team effort Theory: As far as Lewis's issue about bringing harmony in between the marketing and advertising division is concerned, this would initially bring about clash as gone over by Bruce Tuckman in his 'Synergy Concept'. (Tuckman, 1965). According to Tuckman's concept shown in appendix 3, during the first stage of group development, individuals may not bond, as they are active locating their place in the group. By integrating the advertising and marketing division's work, there may coincide preliminary detach which could bring about the second stage of 'storming' where the teams test one another. Nonetheless, it is only throughout the 3rd stage or 'norming' when they would come together to share suggestions before the group can bring about harmony in the 4th stage 'performing'.

When individuals are provided with modification, they enter stage one and so there might be feelings like sadness, unpredictability, irritation, anger, concern, rejection as well as disorientation.The scenario at the marketing department of E+Co A Tipping Point For Clean Energy Entrepreneurship A is similar so Lewis can get comfortable with the concept that it is not remarkable habits. It is during this stage that Lewis will have to provide assistance to the department so that they can discover a sense of instructions. It can be seen exactly how Krasnow has already made this shift simpler by making Lewis get entailed in the division a year prior to his actual separation.
Vrio Analysis
Maslow's Requirement pecking order: The OB problem pertaining to instability at the workplace has been caused first of all by the modification in management as well as secondly by the fact that the merging will no longer be launched. Abraham Maslow in his Theory of 'Needs Power structure' (appendix 5) has talks about the relevance of 'safety and security needs as being a reduced level demand of a human for triggering inspiration. As seen in the pyramid cooperated appendix 3, we can see how 'the need to really feel protected as well as safe' is at the second degree of demands. Before a worker can be made to establish psychologically, he requires to have his 'Physiological 'and also 'Safety and security' needs met. This suggests that unless the personnel are made to really feel secure concerning their existing employment status in E+Co A Tipping Point For Clean Energy Entrepreneurship A they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for E+Co A Tipping Point For Clean Energy Entrepreneurship A Case Study

Implication of Analysis.

The OB analysis has considered different theories to recognize how to handle the existing circumstance available. The adhering to 3 alternatives have actually been proposed to aid Lewis take care of the organizational challenges in the advertising division. Each of these choices has been recommended for relieving the transition required to bring the marketing department in accordance with the needs of the market and for making the social adjustment that would certainly follow when the current leader leaves.

Integration of advertising and marketing features. Dividing Adverting as well as Manufacturing features. Combination of Marketing with Operations.

Examination of Alternatives.

Judith Shapiro who has actually earlier been spoken with by Lewis during the earlier merging days has proficiency in business-to-business advertising along with firm and retail marketing experience. When Krasnow leaves, Lewis can hire Shapiro as an EVP for marketing to take care of both marketing as well as marketing features.

The advantage of this strategy is that it will incorporate the two functions while lowering the demand for hiring an extra resource for advertising and marketing. Along with this, Lewis would be heading the advertising department and all the same her substitute would be needed for the current duty that she is executing. The negative aspect of this alternative is that external hiring might produce animosity from inner workers that may be considering the position of EVP after Lewis takes control of Krasnow's placement.

Separating Adverting and also Manufacturing: Provided the affordable stress and also high quality job required from the marketing firm, it is advised that Lewis should enable the manufacturing unit to be a different feature from the advertising and marketing device. Since most advertising agencies had these 2 functions as different units, it makes more sense to comply with the standard.

Integration of Marketing with Operations: Since Lewis is already caring for the advertising and marketing and also operations divisions all at once; it makes sense to incorporate the two features given that she has actually been efficiently caring for both ends. The truth that the two departments currently have major distinctions over allotment of sources recommends that this combination might have the ability to cause consistency specifically as Lewis would certainly be heading both ends.However there are various drawbacks of this action particularly as it would certainly put excessive concern over Lewis's shoulders. The truth that Lewis needs to adjust her administration design for the advertising department suggests that these two divisions would be culturally diverse. Lewis may not be able to apply one type of management design to both departments which can result in ineffectiveness in either one of the two functions.


An assessment of the three options indicates that assimilation of advertising and also procedures would certainly not be a practical relocation due to the huge differences between the 2 departments in spite of the fact that currently Lewis is taking care of both. While splitting up of the production function may have been a desirable relocation for the advertising and marketing division, the fact that it would certainly mean positioning a 3rd function under Lewis's wing implies this should be stayed clear of.

Activity Strategy.
Lewis will certainly take control of the role of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing functions would be merged.

Judith Shapiro will be worked with to take Lewis's place as SVP of advertising and marketing.

Manufacturing feature will certainly continue to be component of advertising and marketing under advertising and marketing feature.

Lewis will separate herself from procedures.

A democratic management style with staff member empowerment will be made use of in advertising department.

Open door policy and focus on cross department communication will be aimed at removing disharmony.

Backup plan.

If the integration does not exercise as prepared, a contingency strategy would follow which would divide the production function from the advertising function to reduce the load on the SVP of marketing and advertising. In case Judith Shapiro does not get worked with, Lewis will be heading the advertising and marketing department without an SVP. Because case the production feature will most definitely be divided by positioning it under an SVP manufacturing.