Several areas can be determined where FG has a competitive edge over its rivals. These locations would be assessed using the Economy Shipping Co VIRO structure where the 'value', 'inimitability', 'rarity' and also company' of FG would certainly be examined in terms of its payment in the direction of its competitive edge. The structure has actually been presented in appendix 3.
It can be seen that FG is providing a value-added item, which is not just a way of acquiring high margins for the business, but is useful for the consumer too. Smoked fish and shellfish products are considered as value-added things and so FG is definitely offering worth to the market and to the entrepreneur in the kind of high conserving possibility from fish items. FG's capacity to produce initial Asian inspired smoked seafood items can be thought about an unique ability.
Business has placed barriers to entry for new entrants by encouraging clients to be demanding in terms of asking for their preferences. Not just has this made the service unusual, it has boosted the price of access for specific niche players given that FG's diversification and also adaptability can not be matched by new entrants in the short run. This highlights one more factor of inimitability.
The truth that the business is not product-orientated yet is a market-orientated company which is flexible sufficient in its capability to adapt to vibrant market scenarios suggests that its method of organizing services is absolutely its one-upmanship. The company is arranged so that it has less dependence on importers as well as trading business which includes to its competitive side as an organization in a market where smoked fish products have to be imported from various other countries.
Along with these factors, FG's long-term partnerships with its consumer that has actually brought about brand name commitment from their side as well as the former's continuous reinforcement of quality control to preserve this brandloyalty is an added variable offering it a competitive edge.
As per the Economy Shipping Co VIRO framework, if a firm's sources are beneficial yet can be copied conveniently, it might have a momentary competitive benefit. In FG's case, it can be seen how a sustained competitive advantage is possible via the company's flexibility, market-orientated technique, received long-termrelationships as well as cutting-edge skills of the business owner.
Home >> Harvard >> Economy Shipping Co >> Vrio Analysis
