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Elliot Lebowitz Case VRIO Analysis

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A number of areas can be identified where FG has a competitive edge over its rivals. These locations would be assessed using the Elliot Lebowitz VIRO framework where the 'value', 'inimitability', 'rarity' and company' of FG would be examined in regards to its payment in the direction of its one-upmanship. The framework has been presented in appendix 3.

It can be seen that FG is supplying a value-added product, which is not just a way of obtaining high margins for the business, yet is useful for the consumer as well. Smoked seafood products are looked upon as value-added products and so FG is certainly supplying value to the marketplace and also to the entrepreneur in the form of high saving capacity from fish items. FG's ability to generate original Oriental passionate smoked fish and shellfish products can be thought about an inimitable skill.

The business has placed barriers to entrance for brand-new participants by motivating clients to be demanding in terms of requesting for their choices. Not just has this made the service uncommon, it has actually boosted the cost of entry for particular niche gamers given that FG's diversification and flexibility can not be matched by brand-new entrants in the short run. This highlights an additional point of inimitability.

The reality that the business is not product-orientated but is a market-orientated business which is flexible sufficient in its capacity to adjust to dynamic market circumstances suggests that its method of arranging services is absolutely its one-upmanship. The business is arranged so that it has much less reliance on importers as well as trading firms which adds to its affordable edge as an organization in a market where smoked fish products have actually to be imported from various other nations.

Along with these factors, FG's long term relationships with its client that has led to brand commitment from their side and the previous's consistent reinforcement of quality assurance to preserve this brandloyalty is an added factor giving it a competitive edge.

As per the Elliot Lebowitz VIRO framework, if a company's resources are valuable yet can be imitated quickly, it may have a short-term competitive advantage. In FG's case, it can be seen just how a continual affordable advantage is possible through the firm's adaptability, market-orientated approach, received long-termrelationships as well as ingenious abilities of the entrepreneur.