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Empire Blue Cross And Blue Shield D Case VRIO Analysis

CASE STUDY


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Empire Blue Cross And Blue Shield D Case Study Solution

Several locations can be identified where FG has a competitive edge over its competitors. These areas would be examined using the Empire Blue Cross And Blue Shield D VIRO framework where the 'value', 'inimitability', 'rarity' and organization' of FG would certainly be assessed in terms of its contribution towards its competitive edge. The framework has been shown in appendix 3.

It can be seen that FG is using a value-added product, which is not simply a means of getting high margins for business, however is beneficial for the customer also. Smoked seafood products are considered as value-added things and so FG is certainly offering worth to the marketplace and to the business owner in the type of high saving potential from fish products. Similarly, FG's capacity to create original Oriental inspired smoked fish and shellfish products can be considered an unique ability.

Business has placed barriers to entry for new participants by encouraging clients to be demanding in terms of asking for their preferences. Not just has this made the service unusual, it has actually raised the expense of access for particular niche players since FG's diversification as well as versatility can not be matched by new participants in the brief run. This highlights another factor of inimitability.

The reality that the business is not product-orientated however is a market-orientated business which is flexible enough in its capability to get used to dynamic market situations recommends that its way of organizing services is definitely its one-upmanship. The service is organized so that it has less dependence on importers as well as trading business which adds to its affordable side as an organization in a market where smoked fish products have actually to be imported from various other nations.

Along with these factors, FG's long term relationships with its customer that has led to brand name commitment from their side and also the previous's constant support of quality assurance to keep this brandloyalty is an extra factor offering it a competitive edge.

As per the Empire Blue Cross And Blue Shield D VIRO framework, if a firm's sources are beneficial however can be copied conveniently, it may have a short-lived competitive benefit. In FG's case, it can be seen just how a sustained affordable benefit is feasible via the company's adaptability, market-orientated technique, received long-termrelationships as well as ingenious skills of the business owner.