Endeca Technologies New Growth Opportunities Case Study Solution


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Endeca Technologies New Growth Opportunities Case Study Analysis

Background and Facts

Endeca Technologies New Growth Opportunities a workplace materials seller for tiny as well as moderate sized businesses has lately been involved in preparing for a merger with its rival House Deport, which has actually impacted performance levels in departmentswith the elderly supervisor involved in legal issues presented by the federal Trade Payment. With the Advertising Head advancing the news of his separation from the business in one year, Jeannie Lewis, the current head of operations has actually been asked to take the function in the future. With challenges in the form of a potential social modification and also low staff member morale, the organization wants a total reengineering initiative at the advertising division.

Problem Declaration
Porter's 5 Forces Analysis
The possible social adjustment at the advertising department of Endeca Technologies New Growth Opportunities is enhancing uncertainty in the working environment leading to different obstacles for the Jeannie Lewis who would certainly be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in influencing tactical decisions since Stapes Inc. needed to desert its strategies of merging with Office Deport after the Federal Profession Payment's intervention at the same time. Offered the fact that the store has a global existence with branches in UK, UNITED STATES, Canada as well as Germany, political factors in each of these nations might be able to impact performance or critical objectives. Federal Profession Payment's antitrust fit against the merger used up important time of the organization's senior administration suggesting that 'political' factors can have serious effects for a worldwide business.

Economic Factors: Financial factors such as the emergence of local business in the global scenario recommend that Endeca Technologies New Growth Opportunities is prospering in an atmosphere where there is possible growth of businesses. In addition to this, reality that shop consumers are mostly trying to find workplace supplies for home offices recommends that the market has a rising trend of business owners and also home services.

Social factors: Social fads in the economic climate reveal that clients are trying to find ease in addition to attractive rates. Marketing research demonstrates how the consumer for Endeca Technologies New Growth Opportunities lacks awareness regarding discovering options which can use a mix of ease and affordable.

Technological factors: Technology plays an essential role in Endeca Technologies New Growth Opportunities's business technique specifically as the company is piloting Innovation centers which would certainly offer innovation sales and assistance in the type of memory upgrades, outer setups. (Summary of PARASITE in appendix 2).

OB Issues and also Manifestations.

A number of underlying Organizational Actions concerns can be seen in Endeca Technologies New Growth Opportunities's case as highlighted in this area.

Uneasiness regarding cultural modification: There is worry about a social modification that would certainly take place as soon as Todd Krasnow leaves from his placement as the Executive Vice President of Marketing with a lot of the personnel already showing discontent over this potential action. This predicted modification has actually developed anxiety in the workplace which has been combined with the past stress and anxiety of preparing the firm for a prospective merger with Home Deport.
Pest Analysis
Stressful Task Setting for Newcomers: There is lack of employees that can match the stressful atmosphere of a fast-paced company. Not just does this cause problem in locating the ideal people, it puts stress on new hires as can not withstand the rate and stress that the organization anticipates them to birth.

Twin Reporting Lines: Newbies find this business culture cumbersome and also tough to cope with particularly as dotted line relationships are suggested to be weak generally and also objective setting and performance examination is still done by the solid line supervisor. This means that newcomers could shed quality regarding their particular duties as well as goals especially as populated line reporting does not maintain them in straight interaction with the solid line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor rather than Bridget Coles even though it had actually been speculated that the latter would take Krasnow's setting came as a blow to her spirits. Lewis may have been capable and suitable for the job but the fact that Kransnow's separation would certainly make Coles a direct report to Lewis might have been the factor for Coles' resignation from services.

Concern & Job Instability: Worry and also insecurity can be identified as 2 significant problems that Lewis would certainly be managing especially as the merger has actually currently be cancelled and also 2 senior executives of the advertising department would be leaving. The whole responsibility of the department would certainly be falling on Lewis's shoulders who would not just supervise of brining about a cultural modification but would likewise have to confirm herself in her new duty.

Inappropriate Administration Style of Leader: Lewis's monitoring design as well as its incompatibility with the marketing division's duty can also be seen as an OB difficulty especially as she has actually been utilized to handling problems in the operations department where workers are shown to focus on procedures and get them. The advertising division on the various other hand can be seen as a team of individuals that are utilized to being supported by Krasnow that concentrated more on result than processes.

Interdepartmental Differences: Interdepartmental disagreements between three divisions, marketing, merchandizing and procedures respectively over the appropriation of the advertising mix can be recognized as one more OB problem. The marketing division does not share the exact same vision as the other 2 departments regarding the aloocation of the advertising mix twoards promos and advertsing, the merchandizing and also procedures departments do not concur over the advertising mix allocation among one another either.

Fragmentation in Advertising And Marketing Division: Disintegration in between the advertising and marketing divisions can be recognized as one more OB concern which might need additional focus. The fact that the advertising and marketing areas in the advertising and marketing department are separated is protecting against both divisions from getting from each various other's experience as well as expertise. Combination of advertising with merchandising as well as operations would certainly become harder if the advertising and marketing department itself is disintegrated which can be another possible OB concern.

Endeca Technologies New Growth Opportunities Analysis

Numerous concepts have actually been made use of to discuss the conditions to obtain further quality about the circumstance handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, most managers believe that subordinates are passive as well as lazy, have little ambition and withstand modification. The hard version of this theory stressed coercion, tight controls, threats as well as penalties. In time it creates low productivity, subtle sabotage as well as competition (Offer, 2003). Although the scenario at Endeca Technologies New Growth Opportunities is not entirely complying with Theory X, it can be seen that brand-new hires are discovering this atmosphere instead difficult which might at some point result in a greater inclination of the management towards Concept X. According to McGregor's promoted sight, which he called Theory Y, the important task of the monitoring is to set up organizational problems to make sure that people can accomplish their very own goals best by routing their efforts towards business rewards. If individuals find no complete satisfaction in their job, the monitoring would have little choice yet to count on theory X and external control (Deal, 2003). Even while assessing Lewis's administration style, concept X may have appropriated in the procedures division somewhat yet the Marketing department would need reliance on Theory Y to get the creative thinking and also originality from the groups.

Tuckman's Team effort Theory: As much as Lewis's issue regarding bringing harmony in between the advertising and advertising and marketing division is concerned, this would at first lead to conflict as gone over by Bruce Tuckman in his 'Team effort Concept'. By incorporating the advertising and marketing and advertising division's work, there may be the very same preliminary separate which could lead to the 2nd stage of 'storming' where the teams test one another.

Bridges' Transition Design: According To William Bridge's theory (appendix 4), individuals are rather unpleasant with change, which is noticeable by the scenario at Endeca Technologies New Growth Opportunities The situation can be seen as a normal program of life if is examined according to Bridge's concept where he describes that people undergo three phases of shift when they experience adjustment. 'End, shedding and also Letting go', The Neutral Zone and also 'The New Starting' (Bridges, 2004). When people are presented with modification, they enter phase one and so there may be emotions like despair, uncertainty, frustration, rage, concern, rejection and also disorientation.The circumstance at the advertising and marketing division of Endeca Technologies New Growth Opportunities is similar so Lewis can get comfortable with the suggestion that it is not phenomenal habits. In the second stage, there may be a requirement to bridge the gap in between the brand-new as well as old culture so Lewis might need to face this ordeal when Krasnow leaves. There might be low spirits as well as low efficiency at this stage which ought to not be taken as a trouble. It is during this stage that Lewis will certainly need to provide advice to the division to make sure that they can find a sense of direction. It can be seen just how Krasnow has actually already made this shift less complicated by making Lewis obtain involved in the department a year before his actual departure. According to Bridges' Model, phase 3 will produce visibility to discovering, High energy as well as dedication as people will embrace the adjustment (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Theory of 'Requirements Hierarchy' (appendix 5) has reviews the value of 'protection requires as being a reduced degree need of a human for causing motivation. As seen in the pyramid shared in appendix 3, we can see exactly how 'the demand to really feel safe and also out of threat' is at the second level of requirements. Before a staff member can be made to establish mentally, he requires to have his 'Physical 'and 'Safety and security' requires fulfilled.

SWOT Analysis for Endeca Technologies New Growth Opportunities Case Study

Effects of Analysis.

The OB analysis has considered numerous theories to recognize just how to manage the present situation handy. The complying with 3 alternatives have actually been recommended to assist Lewis deal with the organizational difficulties in the advertising department. Each of these alternatives has actually been recommended for alleviating the transition required to bring the marketing division in line with the requirements of the marketplace and for making the social change that would comply with as soon as the current leader leaves.

Integration of marketing and advertising functions. Dividing Adverting and also Production functions. Combination of Marketing with Operations.

Evaluation of Alternatives.

Judith Shapiro who has earlier been talked to by Lewis throughout the earlier merging days has experience in business-to-business advertising along with agency and retail advertising and marketing experience. Once Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to handle both advertising and marketing as well as advertising functions.

The advantage of this approach is that it will integrate both functions while lowering the need for working with an additional source for advertising. Lewis would certainly be heading the advertising and marketing division as well as in any kind of case her substitute would certainly be required for the current function that she is executing. The drawback of this alternative is that outside hiring might produce bitterness from inner employees that might be looking at the position of EVP after Lewis takes over Krasnow's placement.

Separating Adverting and Manufacturing: Provided the competitive stress and top quality job needed from the advertising agency, it is suggested that Lewis should allow the production unit to be a different feature from the advertising and marketing device. Given that most ad agency had these two functions as separate devices, it makes even more sense to comply with the norm. Both features may be able to focus on their core triggers a lot more successfully. Nevertheless, the negative aspect of this method would be that added costs would certainly have to be birthed for establishing separate manufacturing features. A production head may have to be employed which could increase expenses for the organization.

Assimilation of Advertising And Marketing with Procedures: Because Lewis is already looking after the marketing as well as procedures departments all at once; it makes good sense to integrate both functions considering that she has been effectively looking after both ends. The fact that the two departments currently have significant differences over allowance of sources suggests that this assimilation might have the ability to produce harmony specifically as Lewis would certainly be heading both ends.However there are different disadvantages of this move specifically as it would place excessive concern over Lewis's shoulders. The reality that Lewis has to adjust her administration style for the advertising division recommends that these 2 departments would be culturally diverse. Along with this, Lewis may not be able to use one type of management design to both departments which might result in inefficiency in either among both features.


An examination of the three options shows that assimilation of advertising as well as operations would not be a possible step due to the large differences between the 2 divisions regardless of the truth that presently Lewis is managing both. While splitting up of the manufacturing function may have been a positive action for the marketing department, the fact that it would certainly indicate placing a third feature under Lewis's wing indicates this need to be prevented.

Activity Plan.
Lewis will take control of the function of EVP Advertising after Krasnow leaves.

Marketing and advertising functions would certainly be merged.

Judith Shapiro will be worked with to take Lewis's area as SVP of marketing and advertising.

Production function will stay component of marketing under advertising feature.

Lewis will certainly separate herself from procedures.

An autonomous leadership style with staff member empowerment will certainly be used in advertising department.

Open door plan and also focus on cross department interaction will be targeted at eliminating discord.

Backup plan.

If the combination does not work out as prepared, a contingency plan would certainly follow which would certainly separate the production feature from the advertising function to reduce the load on the SVP of advertising and marketing. In case Judith Shapiro does not get hired, Lewis will be heading the advertising division without an SVP. Because case the production function will definitely be separated by positioning it under an SVP production.