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Endeca Technologies New Growth Opportunities Case VRIO Analysis

CASE STUDY


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Endeca Technologies New Growth Opportunities Case Study Analysis

Numerous locations can be determined where FG has a competitive edge over its competitors. These locations would be analyzed utilizing the Endeca Technologies New Growth Opportunities VIRO framework where the 'value', 'inimitability', 'rarity' as well as company' of FG would certainly be assessed in regards to its payment in the direction of its one-upmanship. The structure has been shown in appendix 3.

It can be seen that FG is offering a value-added product, which is not simply a method of obtaining high margins for the business, however is useful for the customer as well. Smoked fish and shellfish items are looked upon as value-added things therefore FG is absolutely supplying worth to the market and to the business owner in the kind of high saving possibility from fish items. FG's capability to generate original Oriental inspired smoked seafood items can be thought about an unmatched skill.

Business has put obstacles to entrance for brand-new entrants by encouraging consumers to be requiring in terms of requesting for their choices. Not just has this made the solution unusual, it has increased the expense of access for specific niche players because FG's diversity and flexibility can not be matched by brand-new entrants in the brief run. This highlights one more point of inimitability.

The truth that the business is not product-orientated but is a market-orientated company which is adaptable enough in its ability to adjust to dynamic market scenarios suggests that its means of arranging services is definitely its one-upmanship. In addition to this, the business is organized to make sure that it has much less reliance on importers and trading companies which includes in its one-upmanship as an organization in a market where smoked fish products have to be imported from other countries.

Along with these factors, FG's long term relationships with its client that has actually resulted in brand loyalty from their side and the previous's consistent reinforcement of quality assurance to preserve this brandloyalty is an extra aspect giving it a competitive edge.

As per the Endeca Technologies New Growth Opportunities VIRO structure, if a company's sources are useful however can be copied easily, it might have a temporary affordable advantage. In FG's case, it can be seen just how a continual affordable advantage is feasible through the firm's flexibility, market-orientated method, sustained long-termrelationships and also innovative skills of the business owner.