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Endeca Technologies New Growth Opportunities Case VRIO Analysis

CASE SOLUTION


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Endeca Technologies New Growth Opportunities Case Study Analysis

Numerous locations can be determined where FG has an one-upmanship over its competitors. These locations would certainly be assessed using the Endeca Technologies New Growth Opportunities VIRO framework where the 'value', 'inimitability', 'rarity' as well as organization' of FG would certainly be evaluated in terms of its contribution towards its one-upmanship. The framework has actually been displayed in appendix 3.

It can be seen that FG is providing a value-added item, which is not just a method of obtaining high margins for the business, but is beneficial for the client as well. Smoked fish and shellfish products are looked upon as value-added products therefore FG is certainly offering value to the marketplace as well as to the entrepreneur in the kind of high conserving capacity from fish items. FG's ability to create original Oriental passionate smoked seafood items can be considered an unique skill.

The business has actually placed obstacles to entry for new entrants by motivating clients to be demanding in regards to asking for their choices. Not only has this made the service rare, it has actually enhanced the price of access for niche players given that FG's diversity as well as flexibility can not be matched by brand-new entrants in the brief run. This highlights an additional point of inimitability.

The truth that the business is not product-orientated however is a market-orientated business which is flexible enough in its ability to get used to dynamic market circumstances recommends that its means of organizing services is absolutely its one-upmanship. Along with this, the business is organized to make sure that it has less dependence on importers as well as trading companies which includes in its one-upmanship as an organization in a market where smoked fish products have to be imported from other nations.

Along with these factors, FG's long term partnerships with its client that has caused brand commitment from their side and also the previous's continuous support of quality assurance to keep this brandloyalty is an extra aspect providing it an one-upmanship.

As per the Endeca Technologies New Growth Opportunities VIRO structure, if a company's resources are useful however can be imitated quickly, it may have a momentary affordable benefit. A sustained affordable advantage would result from sources which are valuable, rare and also expensive to imitate while at the same time the firm has the capacity to arrange these for an optimal benefit (Rothaermel, 2013). In FG's case, it can be seen just how a sustained affordable advantage is possible through the firm's adaptability, market-orientated approach, endured long-termrelationships as well as innovative skills of the business owner. These factors have already been talked about in the Endeca Technologies New Growth Opportunities SWOT analysis as internal strengths.