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Equitas Microfinance B Response To The Andhra Pradesh Crisis Case VRIO Analysis

CASE STUDY


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Equitas Microfinance B Response To The Andhra Pradesh Crisis Case Study Solution

Several areas can be recognized where FG has an one-upmanship over its competitors. These areas would be analyzed using the Equitas Microfinance B Response To The Andhra Pradesh Crisis VIRO framework where the 'worth', 'inimitability', 'rarity' and organization' of FG would certainly be assessed in terms of its payment in the direction of its competitive edge. The structure has actually been presented in appendix 3.

It can be seen that FG is supplying a value-added product, which is not simply a means of acquiring high margins for business, however is useful for the client also. Smoked seafood items are considered as value-added items and so FG is certainly providing worth to the marketplace and also to the entrepreneur in the form of high saving potential from fish items. FG's ability to generate initial Eastern inspired smoked fish and shellfish items can be taken into consideration an unmatched ability.

Business has actually put obstacles to access for new entrants by urging clients to be requiring in terms of asking for their choices. Not just has this made the solution rare, it has actually enhanced the cost of entrance for niche players given that FG's diversification and also adaptability can not be matched by brand-new entrants in the short run. This highlights an additional factor of inimitability.

The fact that the business is not product-orientated yet is a market-orientated service which is flexible sufficient in its capability to get used to dynamic market scenarios suggests that its method of organizing solutions is certainly its one-upmanship. The company is arranged so that it has much less reliance on importers and also trading firms which includes to its competitive edge as a company in a market where smoked fish items have to be imported from other nations.

Along with these factors, FG's long-term connections with its consumer that has actually led to brand loyalty from their side and also the former's consistent support of quality control to preserve this brandloyalty is an extra factor offering it a competitive edge.

As per the Equitas Microfinance B Response To The Andhra Pradesh Crisis VIRO framework, if a firm's resources are useful but can be mimicked easily, it may have a temporary affordable advantage. In FG's case, it can be seen how a continual affordable benefit is feasible with the firm's flexibility, market-orientated technique, suffered long-termrelationships and cutting-edge abilities of the business owner.