Exercises In The Strategy Of Post Merger Integration Case Study Solution


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Background and Facts

Exercises In The Strategy Of Post Merger Integration a workplace supplies merchant for small and also moderate sized services has actually lately been involved in planning for a merging with its rival Home Deport, which has actually influenced effectiveness degrees in departmentswith the elderly supervisor associated with legal problems presented by the government Profession Commission. With the Advertising Head putting forward the information of his departure from the business in one year, Jeannie Lewis, the existing head of operations has actually been asked to take the role in the near future. With difficulties in the type of a prospective social modification and also reduced employee spirits, the company wants a complete reengineering initiative at the advertising department.

Trouble Declaration
Porter's 5 Forces Analysis
The potential social adjustment at the marketing division of Exercises In The Strategy Of Post Merger Integration is enhancing uncertainty in the workplace resulting in various challenges for the Jeannie Lewis who would be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in affecting critical decisions given that Stapes Inc. needed to desert its strategies of merging with Office Deport after the Federal Profession Commission's treatment at the same time. Offered the fact that the store has a worldwide presence with branches in UK, UNITED STATES, Canada and also Germany, political factors in each of these countries might have the ability to affect performance or tactical objectives. Federal Trade Compensation's antitrust suit against the merging occupied useful time of the organization's elderly management suggesting that 'political' factors can have major effects for a worldwide business.

Economic Factors: Financial factors such as the appearance of small businesses in the international circumstance suggest that Exercises In The Strategy Of Post Merger Integration is growing in a setting where there is potential growth of services. Along with this, fact that store consumers are primarily seeking workplace supplies for office suggests that the marketplace has a climbing pattern of entrepreneurs and also online services.

Social factors: Social trends in the economy reveal that consumers are seeking ease along with eye-catching rates. Marketing research demonstrates how the client for Exercises In The Strategy Of Post Merger Integration lacks awareness concerning discovering services which can provide a mix of comfort as well as affordable.

Technological factors: Modern technology plays an essential duty in Exercises In The Strategy Of Post Merger Integration's organisation approach especially as the company is piloting Technology facilities which would certainly supply technology sales and assistance in the kind of memory upgrades, outer setups. (Summary of INSECT in appendix 2).

OB Issues as well as Manifestations.

A number of underlying Business Habits concerns can be seen in Exercises In The Strategy Of Post Merger Integration's case as highlighted in this section.

Apprehensions concerning cultural change: There is apprehension regarding a cultural adjustment that would certainly take place as soon as Todd Krasnow leaves from his placement as the Exec Vice Head Of State of Advertising And Marketing with most of the team member currently revealing discontent over this prospective move. This expected change has actually created stress and anxiety in the work environment which has been paired with the previous anxiety of preparing the firm for a possible merger with Home Deport.
Pest Analysis
Difficult Task Setting for Newcomers: There is shortage of employees that can match the demanding environment of a fast-paced company. Not only does this lead to trouble in finding the right individuals, it places anxiety on new hires as can not withstand the speed as well as stress that the organization expects them to bear.

Double Coverage Lines: Novices locate this business society difficult as well as challenging to cope with especially as dotted line partnerships are suggested to be weak as a whole as well as objective setting and also efficiency examination is still done by the strong line manager. This indicates that newbies could lose quality about their particular functions and purposes particularly as dotted line coverage does not maintain them in direct communication with the strong line managers.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor instead of Bridget Coles even though it had been guessed that the latter would certainly take Krasnow's position came as an impact to her morale. Lewis may have been capable and also suitable for the job yet the truth that Kransnow's departure would certainly make Coles a straight record to Lewis might have been the factor for Coles' resignation from solutions.

Worry & Work Instability: Worry as well as instability can be determined as 2 significant issues that Lewis would be taking care of especially as the merger has now be cancelled and 2 elderly executives of the advertising division would certainly be leaving. The entire obligation of the division would be dropping on Lewis's shoulders that would not just supervise of brining about a social adjustment but would also need to show herself in her new role.

Incompatible Monitoring Design of Leader: Lewis's administration style and also its conflict with the advertising and marketing division's function can also be seen as an OB obstacle especially as she has actually been used to managing problems in the procedures department where workers are educated to concentrate on processes and also obtain them. The advertising and marketing department on the various other hand can be viewed as a team of individuals who are utilized to being supported by Krasnow that focused a lot more on outcome than procedures.

Interdepartmental Disputes: Interdepartmental differences in between 3 departments, advertising and marketing, merchandizing and operations respectively over the allocation of the marketing mix can be determined as an additional OB worry. Although the marketing division does not share the very same vision as the various other 2 divisions concerning the aloocation of the advertising mix twoards promos and advertsing, the merchandizing and procedures divisions do not concur over the advertising and marketing mix allotment amongst each other either.

Fragmentation in Marketing Department: Disintegration between the advertising and marketing departments can be recognized as an additional OB issue which could need additional focus. The truth that the advertising and marketing areas in the advertising division are disconnected is preventing both divisions from obtaining from each other's experience and competence. Assimilation of marketing with merchandising and also operations would end up being more difficult if the advertising and marketing department itself is broken down which can be another possible OB worry.

Exercises In The Strategy Of Post Merger Integration Analysis

Different theories have been used to discuss the situations to get additional clearness concerning the scenario at hand.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, a lot of managers think that staffs are easy and also lazy, have little passion and resist change. The circumstance at Exercises In The Strategy Of Post Merger Integration is not entirely adhering to Theory X, it can be seen that new hires are discovering this environment instead difficult which might eventually lead to a better disposition of the monitoring towards Concept X. Even while assessing Lewis's monitoring style, concept X may have been appropriate in the operations department to some extent however the Advertising and marketing department would call for dependence on Concept Y in order to obtain the creativity as well as creativity from the groups.

Tuckman's Synergy Concept: As for Lewis's worry concerning bringing harmony in between the marketing and advertising department is worried, this would originally result in contrast as reviewed by Bruce Tuckman in his 'Synergy Concept'. (Tuckman, 1965). Based on Tuckman's theory received appendix 3, during the preliminary stage of team advancement, people may not bond, as they are hectic finding their location in the group. By incorporating the advertising and marketing department's work, there may coincide initial separate which could bring about the second stage of 'storming' where the groups test each other. Nonetheless, it is only during the third phase or 'norming' when they would certainly integrate to share suggestions prior to the team can bring about synergy in the 4th phase 'carrying out'.

When individuals are provided with adjustment, they go into phase one and also so there might be emotions like sadness, unpredictability, stress, temper, fear, rejection and also disorientation.The situation at the advertising and marketing division of Exercises In The Strategy Of Post Merger Integration is comparable so Lewis can get comfortable with the suggestion that it is not amazing behavior. It is during this phase that Lewis will have to provide assistance to the division so that they can locate a feeling of instructions. It can be seen how Krasnow has already made this transition much easier by making Lewis get included in the division a year prior to his real departure.
Vrio Analysis
Maslow's Demand pecking order: The OB concern related to insecurity at the work environment has actually been triggered firstly by the adjustment in administration as well as second of all by the fact that the merging will certainly no more be launched. Abraham Maslow in his Theory of 'Needs Pecking order' (appendix 5) has talks about the value of 'protection needs as being a lower degree requirement of a human for activating motivation. As seen in the pyramid cooperated appendix 3, we can see just how 'the need to feel protected and safe' is at the second level of requirements. Prior to a staff member can be made to develop psychologically, he requires to have his 'Physical 'and 'Safety and security' needs satisfied. This shows that unless the employees are made to really feel safe concerning their existing employment status in Exercises In The Strategy Of Post Merger Integration they might not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Exercises In The Strategy Of Post Merger Integration Case Study

Ramification of Analysis.

The OB analysis has checked out various concepts to understand just how to handle the present circumstance at hand. The complying with 3 choices have been suggested to aid Lewis take care of the business challenges in the marketing division. Each of these alternatives has actually been suggested for relieving the transition needed to bring the advertising and marketing department in line with the needs of the marketplace and also for making the social modification that would follow once the current leader leaves.

Assimilation of marketing and advertising features. Separating Adverting as well as Manufacturing functions. Integration of Advertising with Operations.

Assessment of Alternatives.

Judith Shapiro that has actually earlier been talked to by Lewis throughout the earlier merging days has proficiency in business-to-business marketing along with company as well as retail advertising and marketing experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for marketing to manage both advertising and marketing and advertising features.

The advantage of this strategy is that it will incorporate both features while decreasing the need for hiring an added resource for advertising. Lewis would be heading the advertising department and also in any type of case her replacement would be needed for the present role that she is doing. The disadvantage of this option is that outside hiring may produce bitterness from internal employees who might be considering the setting of EVP after Lewis takes over Krasnow's setting.

Separating Adverting as well as Production: Provided the competitive stress and premium quality work needed from the ad agency, it is advised that Lewis should enable the production device to be a different function from the marketing unit. Since a lot of ad agency had these two functions as different systems, it makes even more feeling to follow the standard. Both features might be able to focus on their core turns on more efficiently. Nonetheless, the drawback of this approach would be that added expenses would certainly need to be birthed for establishing different manufacturing functions. Along with this, a manufacturing head might need to be employed which can enhance overheads for the organization.

Integration of Advertising with Operations: Because Lewis is currently taking care of the marketing as well as operations departments simultaneously; it makes feeling to incorporate the 2 features since she has been efficiently taking care of both ends. The reality that Lewis has to adapt her administration design for the advertising department recommends that these two divisions would certainly be culturally varied.


An assessment of the three alternatives indicates that combination of advertising and operations would not be a feasible step as a result of the substantial distinctions in between the two departments despite the fact that presently Lewis is dealing with both. While splitting up of the manufacturing function may have been a positive relocation for the advertising and marketing division, the reality that it would imply putting a 3rd feature under Lewis's wing suggests this should be prevented. The combination of the marketing department is the very best alternative in regards to obtaining the optimal results from the department. An activity prepare for this choice is talked about below.

Action Strategy.
Lewis will certainly take over the function of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing functions would certainly be merged.

Judith Shapiro will certainly be employed to take Lewis's place as SVP of marketing and advertising.

Production function will certainly continue to be component of marketing under advertising and marketing function.

Lewis will divide herself from operations.

A democratic management style with employee empowerment will be made use of in marketing division.

Open door policy and focus on cross department interaction will be targeted at removing dissonance.

Contingency strategy.

If the combination does not work out as prepared, a backup plan would comply with which would certainly divide the production feature from the advertising feature to lower the tons on the SVP of marketing and advertising. In case Judith Shapiro does not obtain worked with, Lewis will certainly be heading the marketing department without an SVP. In that case the production feature will certainly be divided by positioning it under an SVP manufacturing.