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Farmland Investing A Technical Note Case Study Analysis

Background and Facts

Farmland Investing A Technical Note an office supplies retailer for tiny and also average sized services has recently been associated with planning for a merging with its competitor House Deport, which has impacted effectiveness degrees in departmentswith the elderly manager involved in legal issues put forth by the government Trade Compensation. With the Marketing Head advancing the news of his departure from the company in one year, Jeannie Lewis, the current head of operations has actually been asked to take the role in the near future. With difficulties in the kind of a possible social change and reduced worker morale, the company wants a total reengineering initiative at the advertising and marketing division.

Trouble Declaration
Porter's 5 Forces Analysis
The potential social change at the advertising and marketing department of Farmland Investing A Technical Note is increasing uncertainty in the workplace causing numerous difficulties for the Jeannie Lewis that would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in affecting strategic decisions because Stapes Inc. had to desert its plans of merging with Workplace Deport after the Federal Trade Compensation's intervention in the process. Provided the fact that the store has an international visibility with branches in UK, USA, Canada and Germany, political factors in each of these nations might have the ability to affect efficiency or critical goals. Federal Profession Payment's antitrust match versus the merging took up beneficial time of the organization's senior administration suggesting that 'political' factors can have severe ramifications for an international business.

Economic Factors: Economic factors such as the introduction of local business in the international scenario recommend that Farmland Investing A Technical Note is prospering in an environment where there is potential growth of services. In addition to this, fact that shop clients are primarily looking for workplace supplies for home offices suggests that the marketplace has an increasing trend of business owners as well as online services.

Social factors: Social fads in the economic climate reveal that clients are searching for convenience along with attractive prices. Market research demonstrates how the customer for Farmland Investing A Technical Note lacks understanding concerning finding remedies which can offer a combination of convenience and also affordable.

Technical factors: Modern technology plays a vital function in Farmland Investing A Technical Note's business technique particularly as the organization is piloting Innovation centers which would use technology sales as well as support in the type of memory upgrades, peripheral setups. (Recap of PEST in appendix 2).

OB Issues and Effects.

A number of underlying Organizational Habits problems can be seen in Farmland Investing A Technical Note's case as highlighted in this section.

Uneasiness concerning social adjustment: There is worry about a social change that would occur as soon as Todd Krasnow leaves from his setting as the Executive Vice Head Of State of Marketing with most of the personnel currently revealing discontent over this possible step. This anticipated change has actually developed anxiety in the office which has actually been paired with the past tension of preparing the company for a prospective merging with House Deport.
Pest Analysis
Demanding Job Setting for Newcomers: There is scarcity of employees that can match the demanding atmosphere of a hectic company. Not just does this cause difficulty in locating the right individuals, it places stress on brand-new hires as can not withstand the rate as well as pressure that the organization anticipates them to birth.

Twin Reporting Lines: Beginners locate this organizational culture cumbersome and also hard to deal with specifically as dotted line connections are suggested to be weak generally as well as objective setup and also efficiency examination is still done by the strong line manager. This implies that newbies might shed clearness about their particular duties and also purposes particularly as dotted line coverage does not maintain them in direct communication with the strong line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor instead of Bridget Coles even though it had actually been hypothesized that the latter would take Krasnow's placement came as an impact to her morale. Lewis may have been capable as well as ideal for the job however the fact that Kransnow's departure would certainly make Coles a straight report to Lewis might have been the reason for Coles' resignation from services.

Fear & Job Instability: Worry and insecurity can be determined as 2 significant problems that Lewis would be handling especially as the merging has actually now be cancelled as well as 2 senior execs of the marketing department would certainly be leaving. The whole duty of the division would be falling on Lewis's shoulders that would certainly not just be in charge of brining regarding a social modification however would certainly also need to prove herself in her brand-new duty.

Incompatible Monitoring Design of Leader: Lewis's monitoring design and also its incompatibility with the advertising department's function can likewise be seen as an OB challenge particularly as she has actually been made use of to handling issues in the procedures division where personnel are educated to concentrate on processes and obtain them. The marketing division on the other hand can be seen as a group of individuals that are utilized to being supported by Krasnow who concentrated a lot more on result than processes.

Interdepartmental Differences: Interdepartmental disagreements between three departments, advertising, merchandizing as well as operations specifically over the appropriation of the advertising mix can be determined as an additional OB problem. The advertising and marketing division does not share the same vision as the various other 2 divisions concerning the aloocation of the advertising mix twoards promotions and advertsing, the merchandizing and operations departments do not agree over the advertising mix allowance among one an additional either.

Disintegration in Marketing Division: Disintegration between the advertising and marketing divisions can be recognized as one more OB issue which might need additional focus. The fact that the marketing and advertising areas in the advertising division are detached is stopping both departments from obtaining from each other's experience and know-how. Combination of marketing with merchandising and also operations would certainly become more difficult if the advertising department itself is disintegrated which can be an additional potential OB worry.

Farmland Investing A Technical Note Analysis

Various concepts have actually been made use of to clarify the scenarios to obtain further quality regarding the scenario handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, many supervisors think that juniors are passive and lazy, have little passion as well as stand up to modification. The difficult variation of this theory emphasized threat, tight controls, dangers and also penalties. In time it creates low efficiency, refined sabotage as well as competition (Offer, 2003). The scenario at Farmland Investing A Technical Note is not totally complying with Concept X, it can be seen that brand-new hires are discovering this setting instead stressful which might eventually lead to a higher inclination of the administration towards Concept X. Based on McGregor's advocated view, which he called Theory Y, the essential task of the monitoring is to organize organizational conditions so that people can achieve their very own goals best by routing their efforts towards business benefits. If individuals find no contentment in their work, the monitoring would have little choice but to count on concept X and external control (Deal, 2003). Also while analyzing Lewis's administration design, concept X may have appropriated in the operations division to some extent yet the Marketing department would certainly require reliance on Theory Y so as to get the creative thinking and creativity from the teams.

Tuckman's Synergy Theory: As for Lewis's problem regarding bringing harmony in between the marketing and advertising division is concerned, this would initially cause clash as talked about by Bruce Tuckman in his 'Synergy Theory'. (Tuckman, 1965). Based on Tuckman's theory displayed in appendix 3, during the preliminary phase of group development, individuals might not bond, as they are busy locating their area in the group. By combining the marketing and advertising division's work, there might be the same preliminary separate which might lead to the 2nd phase of 'storming' where the groups challenge each other. However, it is just throughout the 3rd stage or 'norming' when they would certainly integrate to share suggestions before the team can produce synergy in the 4th stage 'performing'.

When individuals are offered with modification, they get in stage one as well as so there may be emotions like despair, uncertainty, irritation, temper, anxiety, rejection as well as disorientation.The situation at the advertising and marketing department of Farmland Investing A Technical Note is similar so Lewis can get comfortable with the suggestion that it is not remarkable actions. It is throughout this phase that Lewis will certainly have to provide advice to the division so that they can locate a feeling of instructions. It can be seen exactly how Krasnow has already made this shift much easier by making Lewis obtain involved in the department a year prior to his actual separation.
Vrio Analysis
Abraham Maslow in his Theory of 'Requirements Hierarchy' (appendix 5) has discusses the importance of 'security requires as being a lower degree demand of a human for activating motivation. As seen in the pyramid shared in appendix 3, we can see exactly how 'the need to really feel protected and out of risk' is at the second level of requirements. Prior to a staff member can be made to establish mentally, he requires to have his 'Physiological 'as well as 'Safety' requires fulfilled.

SWOT Analysis for Farmland Investing A Technical Note Case Study

Implication of Analysis.

The OB analysis has actually checked out various concepts to recognize how to deal with the current situation at hand. The complying with three choices have been recommended to aid Lewis take care of the business difficulties in the advertising department. Each of these choices has actually been suggested for easing the change required to bring the advertising department in accordance with the needs of the market and also for making the cultural change that would certainly follow as soon as the present leader leaves.

Assimilation of advertising and marketing features. Dividing Adverting and also Manufacturing features. Combination of Advertising And Marketing with Operations.

Evaluation of Alternatives.

Judith Shapiro that has earlier been spoken with by Lewis throughout the earlier merging days has expertise in business-to-business marketing along with company and retail advertising and marketing experience. When Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising to deal with both marketing and also marketing functions.

The advantage of this strategy is that it will incorporate the two functions while minimizing the requirement for employing an additional resource for marketing. Lewis would certainly be heading the advertising and marketing department and in any kind of case her substitute would certainly be needed for the current duty that she is performing. The drawback of this option is that outside hiring may cause bitterness from interior workers who might be considering the position of EVP after Lewis takes over Krasnow's setting.

Dividing Adverting as well as Manufacturing: Offered the affordable stress and also high quality job required from the advertising firm, it is advised that Lewis ought to enable the production system to be a different function from the marketing device. Given that most advertising and marketing companies had these 2 features as different devices, it makes even more sense to adhere to the norm.

Integration of Marketing with Procedures: Given that Lewis is currently dealing with the advertising and also operations divisions all at once; it makes good sense to integrate the two features because she has been successfully dealing with both ends. The reality that both divisions currently have major differences over allowance of resources recommends that this combination might be able to bring about harmony especially as Lewis would be heading both ends.However there are various drawbacks of this relocation specifically as it would certainly put way too much concern over Lewis's shoulders. The truth that Lewis has to adapt her administration style for the marketing department recommends that these two departments would be culturally diverse. Along with this, Lewis might not be able to apply one type of leadership design to both divisions which might lead to ineffectiveness in either among the two features.


An examination of the 3 choices shows that assimilation of advertising as well as procedures would certainly not be a practical step due to the huge distinctions in between both divisions despite the fact that presently Lewis is managing both. While splitting up of the manufacturing function may have been a beneficial step for the advertising and marketing division, the truth that it would certainly suggest putting a 3rd function under Lewis's wing indicates this must be prevented as well. The combination of the marketing division is the very best choice in terms of obtaining the optimal results from the department. An action plan for this option is talked about below.

Action Strategy.
Lewis will take over the role of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing features would be merged.

Judith Shapiro will certainly be worked with to take Lewis's place as SVP of marketing and advertising.

Production feature will remain component of advertising under advertising feature.

Lewis will certainly separate herself from procedures.

A democratic management style with staff member empowerment will be utilized in advertising and marketing department.

Open door plan as well as emphasis on cross departmental interaction will be focused on getting rid of disharmony.

Contingency strategy.

If the combination does not exercise as planned, a backup strategy would adhere to which would certainly divide the production feature from the advertising function to lower the load on the SVP of marketing and advertising. In case Judith Shapiro does not obtain employed, Lewis will be heading the advertising department without an SVP. Because case the production feature will absolutely be separated by putting it under an SVP manufacturing.