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Fiji Versus Fiji Negotiating Over Water Case VRIO Analysis


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Fiji Versus Fiji Negotiating Over Water Case Study Analysis

A number of areas can be identified where FG has a competitive edge over its rivals. These areas would be assessed making use of the Fiji Versus Fiji Negotiating Over Water VIRO structure where the 'worth', 'inimitability', 'rarity' as well as organization' of FG would be examined in terms of its contribution in the direction of its one-upmanship. The framework has actually been displayed in appendix 3.

It can be seen that FG is providing a value-added item, which is not simply a way of obtaining high margins for business, however is valuable for the client also. Smoked fish and shellfish products are considered as value-added things therefore FG is absolutely providing worth to the marketplace and also to the business owner in the form of high conserving possibility from fish products. FG's ability to create initial Asian inspired smoked seafood products can be taken into consideration an inimitable skill.

The business has placed barriers to entrance for new participants by encouraging consumers to be requiring in regards to requesting for their preferences. Not only has this made the service rare, it has boosted the cost of entrance for niche gamers given that FG's diversification and also flexibility can not be matched by brand-new participants in the short run. This highlights an additional factor of inimitability.

The fact that the business is not product-orientated but is a market-orientated service which is versatile sufficient in its capability to adapt to vibrant market scenarios suggests that its means of organizing services is certainly its one-upmanship. In addition to this, the business is organized so that it has less reliance on importers as well as trading business which adds to its competitive edge as a company in a market where smoked fish products have to be imported from various other countries.

In addition to these factors, FG's long-term relationships with its consumer that has led to brand commitment from their side and the former's continuous support of quality control to preserve this brandloyalty is an additional factor providing it a competitive edge.

As per the Fiji Versus Fiji Negotiating Over Water VIRO framework, if a company's resources are useful but can be imitated conveniently, it might have a momentary competitive benefit. In FG's case, it can be seen just how a sustained competitive benefit is feasible with the company's flexibility, market-orientated technique, received long-termrelationships as well as innovative abilities of the business owner.