Filling The Empty Quarter Saudi Aramco And The World Oil Market Case Study Solution


Home >> Harvard >> Filling The Empty Quarter Saudi Aramco And The World Oil Market >>

Filling The Empty Quarter Saudi Aramco And The World Oil Market Case Study Help

Background and Facts

Filling The Empty Quarter Saudi Aramco And The World Oil Market a workplace products seller for tiny as well as average sized businesses has lately been involved in planning for a merging with its competitor Home Deport, which has actually affected performance levels in departmentswith the elderly supervisor involved in legal complications put forth by the government Trade Compensation. With the Marketing Head putting forward the news of his departure from the firm in one year, Jeannie Lewis, the existing head of procedures has actually been asked to take the duty in the near future. With difficulties in the form of a possible cultural adjustment as well as low worker spirits, the organization requires a total reengineering initiative at the advertising division.

Trouble Statement
Porter's 5 Forces Analysis
The potential social change at the advertising and marketing department of Filling The Empty Quarter Saudi Aramco And The World Oil Market is raising uncertainty in the working environment causing numerous obstacles for the Jeannie Lewis that would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in affecting critical choices because Stapes Inc. had to desert its strategies of merging with Workplace Deport after the Federal Trade Commission's treatment in the process. Offered the truth that the store has a worldwide existence with branches in UK, U.S.A., Canada and Germany, political factors in each of these countries might have the ability to influence efficiency or calculated goals. Federal Trade Payment's antitrust fit versus the merging occupied valuable time of the organization's senior management suggesting that 'political' factors can have significant implications for a worldwide company.

Economic Factors: Economic factors such as the development of local business in the international scenario recommend that Filling The Empty Quarter Saudi Aramco And The World Oil Market is thriving in an environment where there is possible development of organisations. In addition to this, fact that shop customers are mostly seeking workplace products for office suggests that the marketplace has a climbing fad of entrepreneurs and home based companies.

Social factors: Social trends in the economic climate reveal that clients are looking for comfort along with attractive costs. Market research demonstrates how the consumer for Filling The Empty Quarter Saudi Aramco And The World Oil Market lacks recognition concerning locating solutions which can supply a combination of ease as well as affordable.

Technological factors: Innovation plays a crucial duty in Filling The Empty Quarter Saudi Aramco And The World Oil Market's service technique especially as the organization is piloting Technology facilities which would offer innovation sales as well as support in the form of memory upgrades, outer installations. (Recap of INSECT in appendix 2).

OB Issues and also Manifestations.

Several underlying Business Actions issues can be seen in Filling The Empty Quarter Saudi Aramco And The World Oil Market's case as highlighted in this section.

Worries about social change: There is uneasiness concerning a social adjustment that would take place when Todd Krasnow leaves from his position as the Exec Vice Head Of State of Marketing with the majority of the team member already revealing unhappiness over this potential action. This anticipated adjustment has actually developed stress and anxiety in the workplace which has been paired with the previous tension of preparing the company for a possible merger with House Deport.
Pest Analysis
Demanding Task Environment for Newcomers: There is scarcity of employees that can match the demanding environment of a fast-paced company. Not just does this bring about difficulty in discovering the right individuals, it places tension on brand-new hires as can not endure the speed and stress that the organization anticipates them to birth.

Dual Coverage Lines: Newbies find this organizational culture cumbersome and difficult to deal with particularly as dotted line connections are suggested to be weak as a whole and objective setup as well as efficiency assessment is still done by the strong line manager. This suggests that newcomers might lose quality concerning their corresponding roles as well as goals particularly as dotted line coverage does not keep them in straight communication with the solid line managers.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor instead of Bridget Coles even though it had been hypothesized that the last would take Krasnow's position came as a blow to her morale. Lewis might have been qualified and also proper for the task yet the fact that Kransnow's departure would certainly make Coles a direct record to Lewis might have been the reason for Coles' resignation from services.

Worry & Work Insecurity: Concern and insecurity can be identified as two significant issues that Lewis would be dealing with specifically as the merging has now be terminated and two senior executives of the advertising and marketing department would be leaving. The whole obligation of the department would be dropping on Lewis's shoulders who would certainly not just be in charge of brining regarding a social adjustment yet would likewise need to show herself in her new function.

Inappropriate Management Design of Leader: Lewis's monitoring style and also its incompatibility with the advertising and marketing department's function can additionally be viewed as an OB challenge especially as she has been utilized to handling concerns in the operations division where employees are instructed to focus on procedures as well as get them right. The marketing division on the other hand can be viewed as a group of people who are used to being nurtured by Krasnow that focused a lot more on result than procedures.

Interdepartmental Disagreements: Interdepartmental differences between 3 departments, advertising and marketing, merchandizing and also procedures respectively over the appropriation of the advertising and marketing mix can be determined as an additional OB concern. The marketing division does not share the exact same vision as the various other 2 departments regarding the aloocation of the advertising mix twoards promotions and advertsing, the merchandizing as well as procedures departments do not concur over the advertising and marketing mix allowance amongst one an additional either.

Disintegration in Marketing Department: Disintegration in between the advertising and marketing departments can be recognized as another OB problem which could require more interest. The reality that the marketing and advertising areas in the advertising and marketing division are separated is avoiding both divisions from obtaining from each various other's experience and knowledge. Integration of marketing with retailing and operations would become more difficult if the marketing department itself is disintegrated which can be an additional potential OB problem.

Filling The Empty Quarter Saudi Aramco And The World Oil Market Analysis

Various theories have been made use of to describe the conditions to get more quality concerning the circumstance handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, the majority of managers believe that staffs are passive as well as careless, have little aspiration and stand up to modification. The scenario at Filling The Empty Quarter Saudi Aramco And The World Oil Market is not completely complying with Concept X, it can be seen that new hires are locating this atmosphere instead demanding which may at some point lead to a greater inclination of the management in the direction of Theory X. Even while examining Lewis's administration design, theory X might have been appropriate in the procedures department to some level yet the Marketing division would need dependence on Theory Y in order to obtain the imagination as well as creativity from the groups.

Tuckman's Team effort Concept: As much as Lewis's issue about bringing consistency between the advertising and marketing as well as marketing division is worried, this would initially lead to conflict as gone over by Bruce Tuckman in his 'Synergy Theory'. By incorporating the marketing and also marketing department's job, there might be the very same initial detach which can lead to the second stage of 'storming' where the groups test one an additional.

When individuals are offered with adjustment, they enter phase one as well as so there might be feelings like unhappiness, unpredictability, stress, anger, concern, denial and disorientation.The situation at the advertising and marketing division of Filling The Empty Quarter Saudi Aramco And The World Oil Market is comparable so Lewis can obtain comfortable with the suggestion that it is not remarkable actions. It is during this phase that Lewis will certainly have to provide guidance to the department so that they can locate a feeling of instructions. It can be seen exactly how Krasnow has actually currently made this shift easier by making Lewis get included in the division a year prior to his actual departure.
Vrio Analysis
Maslow's Demand hierarchy: The OB issue related to insecurity at the workplace has actually been triggered firstly by the adjustment in administration and also second of all by the truth that the merging will certainly no longer be initiated. Abraham Maslow in his Theory of 'Requirements Pecking order' (appendix 5) has goes over the significance of 'protection needs as being a lower degree requirement of a human for setting off motivation. As seen in the pyramid shared in appendix 3, we can see how 'the need to feel secure and unharmed' goes to the second degree of needs. Before a worker can be made to create psychologically, he requires to have his 'Physical 'and 'Safety' needs met. This shows that unless the employees are made to feel safe concerning their present employment standing in Filling The Empty Quarter Saudi Aramco And The World Oil Market they may not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Filling The Empty Quarter Saudi Aramco And The World Oil Market Case Study

Ramification of Analysis.

The OB analysis has actually looked at different theories to understand just how to cope with the current situation at hand. The adhering to 3 options have been suggested to help Lewis manage the organizational obstacles in the advertising department. Each of these alternatives has been recommended for relieving the transition required to bring the marketing department in line with the demands of the marketplace as well as for making the cultural modification that would certainly comply with as soon as the existing leader leaves.

Assimilation of advertising and marketing functions. Separating Adverting and Production functions. Integration of Advertising with Workflow.

Analysis of Alternatives.

Judith Shapiro who has actually earlier been interviewed by Lewis throughout the earlier merger days has know-how in business-to-business advertising along with company as well as retail advertising and marketing experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for marketing to manage both advertising and also advertising features.

The advantage of this approach is that it will certainly integrate both functions while minimizing the demand for hiring an extra resource for marketing. Along with this, Lewis would certainly be heading the advertising and marketing department and also in any case her replacement would be needed for the present duty that she is performing. The negative aspect of this option is that exterior hiring may bring about resentment from interior employees that may be looking at the position of EVP after Lewis takes control of Krasnow's position.

Separating Adverting and also Production: Offered the competitive stress as well as high top quality work called for from the marketing company, it is advised that Lewis should allow the manufacturing system to be a separate feature from the advertising and marketing system. Because the majority of advertising and marketing firms had these two features as separate units, it makes more sense to comply with the standard.

Integration of Marketing with Workflows: Since Lewis is currently dealing with the advertising as well as procedures departments simultaneously; it makes good sense to integrate the two functions considering that she has actually been successfully dealing with both ends. The reality that the two divisions currently have significant differences over appropriation of resources suggests that this assimilation might have the ability to produce harmony particularly as Lewis would be heading both ends.However there are various negative aspects of this action particularly as it would certainly put way too much concern over Lewis's shoulders. The fact that Lewis has to adapt her administration design for the advertising division suggests that these 2 divisions would be culturally diverse. Lewis might not be able to apply one type of management design to both divisions which can result in ineffectiveness in either one of the 2 functions.


An examination of the 3 choices indicates that integration of marketing and procedures would not be a practical relocation as a result of the huge differences between both divisions despite the fact that presently Lewis is managing both. While separation of the production function might have been a favorable move for the marketing department, the reality that it would certainly mean placing a 3rd function under Lewis's wing suggests this need to be prevented. The integration of the advertising division is the most effective option in terms of obtaining the ideal arise from the division. An action plan for this choice is talked about below.

Activity Plan.
Lewis will certainly take control of the function of EVP Advertising after Krasnow leaves.

Marketing and advertising functions would be combined.

Judith Shapiro will certainly be worked with to take Lewis's place as SVP of advertising and marketing.

Manufacturing function will certainly continue to be part of advertising and marketing under marketing function.

Lewis will certainly separate herself from operations.

An autonomous management style with employee empowerment will certainly be utilized in marketing division.

Open door policy as well as focus on cross department interaction will certainly be targeted at getting rid of discord.

Contingency plan.

If the assimilation does not exercise as planned, a contingency strategy would certainly adhere to which would separate the manufacturing feature from the marketing feature to decrease the lots on the SVP of marketing and advertising. In case Judith Shapiro does not get employed, Lewis will certainly be heading the advertising department without an SVP. In that case the manufacturing feature will most definitely be separated by placing it under an SVP production.