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Financing The Mozal Project Case VRIO Analysis

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Financing The Mozal Project Case Study Solution

A number of areas can be identified where FG has a competitive edge over its rivals. These locations would certainly be analyzed using the Financing The Mozal Project VIRO framework where the 'value', 'inimitability', 'rarity' and company' of FG would certainly be reviewed in regards to its contribution towards its one-upmanship. The framework has been presented in appendix 3.

It can be seen that FG is providing a value-added product, which is not just a means of obtaining high margins for the business, but is valuable for the customer also. Smoked fish and shellfish items are looked upon as value-added things therefore FG is definitely offering worth to the market and to the entrepreneur in the type of high conserving capacity from fish products. Likewise, FG's ability to generate initial Asian inspired smoked seafood products can be considered a supreme ability.

Business has placed barriers to entrance for new participants by motivating clients to be requiring in regards to requesting their choices. Not just has this made the service unusual, it has raised the cost of entry for particular niche players since FG's diversity and flexibility can not be matched by new participants in the brief run. This highlights another factor of inimitability.

The reality that the business is not product-orientated yet is a market-orientated company which is flexible sufficient in its capacity to adapt to dynamic market situations suggests that its way of arranging services is certainly its one-upmanship. The business is arranged so that it has much less reliance on importers as well as trading firms which includes to its competitive side as a company in a market where smoked fish items have to be imported from various other nations.

In addition to these factors, FG's long-term partnerships with its customer that has actually caused brand commitment from their side and also the previous's continuous support of quality control to keep this brandloyalty is an added variable giving it a competitive edge.

As per the Financing The Mozal Project VIRO framework, if a company's resources are valuable however can be mimicked easily, it may have a temporary affordable advantage. In FG's case, it can be seen exactly how a continual competitive benefit is possible through the firm's versatility, market-orientated strategy, endured long-termrelationships and also ingenious skills of the entrepreneur.