First National Bank Of Westhaven A Case Study Analysis


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Background and Facts

First National Bank Of Westhaven A an office supplies store for tiny and also average sized organisations has actually lately been associated with planning for a merger with its competitor Home Deport, which has actually affected performance levels in departmentswith the elderly supervisor associated with legal issues presented by the federal Trade Commission. With the Advertising and marketing Head advancing the information of his separation from the firm in one year, Jeannie Lewis, the current head of procedures has been asked to take the role in the near future. With difficulties in the form of a potential cultural change as well as reduced staff member morale, the organization requires a full reengineering initiative at the marketing department.

Trouble Declaration
Porter's 5 Forces Analysis
The possible social modification at the marketing department of First National Bank Of Westhaven A is boosting uncertainty in the working environment causing numerous challenges for the Jeannie Lewis that would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in influencing strategic choices since Stapes Inc. had to abandon its strategies of merging with Office Deport after the Federal Trade Compensation's treatment at the same time. Offered the fact that the shop has an international presence with branches in UK, U.S.A., Canada and Germany, political consider each of these nations might be able to influence performance or tactical objectives. Federal Profession Compensation's antitrust match against the merging took up useful time of the company's senior administration suggesting that 'political' factors can have major ramifications for a global organisation.

Economic Factors: Economic factors such as the introduction of small companies in the worldwide scenario suggest that First National Bank Of Westhaven A is flourishing in an atmosphere where there is potential growth of companies. In addition to this, reality that store clients are mainly trying to find workplace supplies for home offices suggests that the market has a rising fad of entrepreneurs as well as online organisations.

Social factors: Social trends in the economic situation show that consumers are looking for ease along with appealing costs. Market research shows how the customer for First National Bank Of Westhaven A lacks understanding concerning discovering remedies which can offer a mix of ease and affordable.

Technical factors: Innovation plays a vital role in First National Bank Of Westhaven A's company method particularly as the organization is piloting Modern technology facilities which would certainly provide innovation sales and also support in the type of memory upgrades, peripheral installations. (Summary of BUG in appendix 2).

OB Issues and also Effects.

Numerous underlying Business Actions problems can be seen in First National Bank Of Westhaven A's case as highlighted in this section.

Uneasiness concerning social change: There is concern about a social change that would happen when Todd Krasnow leaves from his position as the Exec Vice Head Of State of Advertising And Marketing with the majority of the personnel already revealing unhappiness over this prospective move. This anticipated change has created anxiety in the workplace which has been paired with the previous tension of preparing the firm for a possible merging with House Deport.
Pest Analysis
Demanding Work Environment for Newcomers: There is shortage of workers that can match the difficult environment of a fast-paced organization. Not only does this cause trouble in finding the right individuals, it puts tension on new hires as can not endure the pace and stress that the organization anticipates them to birth.

Twin Coverage Lines: Newcomers discover this business society difficult as well as challenging to cope with especially as dotted line partnerships are meant to be weak as a whole as well as objective setting and performance evaluation is still done by the strong line supervisor. This means that newbies might shed clarity about their corresponding functions as well as objectives specifically as dotted line reporting does not maintain them in direct interaction with the solid line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor instead of Bridget Coles even though it had been hypothesized that the latter would take Krasnow's position came as an impact to her spirits. Lewis might have been qualified and proper for the job yet the truth that Kransnow's departure would make Coles a straight report to Lewis might have been the reason for Coles' resignation from solutions.

Anxiety & Job Instability: Concern and insecurity can be recognized as two significant problems that Lewis would certainly be managing particularly as the merging has now be terminated and also 2 senior execs of the marketing department would certainly be leaving. The whole responsibility of the department would be falling on Lewis's shoulders that would not simply supervise of brining about a cultural change but would additionally need to confirm herself in her brand-new role.

Inappropriate Administration Style of Leader: Lewis's management design and its incompatibility with the advertising and marketing department's duty can likewise be seen as an OB difficulty particularly as she has actually been utilized to managing problems in the procedures department where personnel are educated to concentrate on procedures and also obtain them right. The advertising and marketing department on the various other hand can be seen as a group of people that are utilized to being supported by Krasnow who concentrated more on outcome than processes.

Interdepartmental Differences: Interdepartmental disagreements in between three divisions, advertising, merchandizing as well as operations specifically over the allotment of the advertising mix can be identified as an additional OB issue. Although the advertising division does not share the very same vision as the various other 2 departments regarding the aloocation of the marketing mix twoards promos as well as advertsing, the merchandizing and procedures divisions do not agree over the advertising and marketing mix allocation amongst one another either.

Fragmentation in Advertising And Marketing Department: Disintegration in between the advertising and marketing divisions can be identified as one more OB concern which can require further attention. The truth that the marketing and advertising areas in the marketing division are detached is avoiding both departments from gaining from each other's experience and also know-how. Assimilation of advertising with retailing and also operations would certainly become more difficult if the advertising department itself is broken down which can be one more possible OB problem.

First National Bank Of Westhaven A Analysis

Numerous theories have been utilized to explain the conditions to obtain further clarity about the situation handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, the majority of supervisors think that juniors are passive as well as careless, have little aspiration as well as resist modification. The tough variation of this theory highlighted browbeating, limited controls, dangers and also punishments. In time it generates low efficiency, subtle sabotage and also rivalry (Deal, 2003). Although the scenario at First National Bank Of Westhaven A is not completely complying with Concept X, it can be seen that new hires are locating this setting instead difficult which might ultimately result in a higher inclination of the administration towards Theory X. Based on McGregor's supported sight, which he called Concept Y, the essential job of the management is to set up organizational conditions to make sure that people can accomplish their own objectives best by guiding their efforts towards organizational benefits. If people locate no fulfillment in their job, the management would have little option but to rely on concept X and outside control (Offer, 2003). Also while analyzing Lewis's monitoring style, concept X might have been suitable in the procedures division somewhat yet the Advertising division would call for dependence on Theory Y in order to get the imagination as well as originality from the teams.

Tuckman's Teamwork Concept: As for Lewis's problem about bringing harmony in between the advertising and marketing division is concerned, this would initially cause clash as gone over by Bruce Tuckman in his 'Synergy Theory'. (Tuckman, 1965). As per Tuckman's concept displayed in appendix 3, during the preliminary phase of team development, people might not bond, as they are active finding their location in the group. By integrating the marketing and advertising division's job, there might coincide preliminary disconnect which could result in the 2nd phase of 'storming' where the teams challenge each other. It is only throughout the 3rd phase or 'norming' when they would certainly come together to share concepts before the group can bring around synergy in the fourth phase 'carrying out'.

Bridges' Change Version: As per William Bridge's theory (appendix 4), people are fairly uneasy with change, which is evident by the circumstance at First National Bank Of Westhaven A The scenario can be viewed as a regular course of life if is researched based on Bridge's theory where he describes that people undergo three stages of change when they experience adjustment. 'End, losing and also Letting go', The Neutral Zone and 'The New Beginning' (Bridges, 2004). When individuals are presented with change, they enter phase one and so there may be feelings like unhappiness, unpredictability, disappointment, rage, fear, rejection as well as disorientation.The scenario at the advertising and marketing division of First National Bank Of Westhaven A is comparable so Lewis can obtain comfy with the idea that it is not extraordinary habits. In the second phase, there might be a demand to bridge the void between the new and old culture so Lewis may have to face this ordeal once Krasnow leaves. There might be low morale and reduced performance at this stage which ought to not be taken as a trouble. It is throughout this phase that Lewis will certainly need to offer guidance to the department to make sure that they can discover an orientation. It can be seen how Krasnow has actually already made this transition much easier by making Lewis obtain involved in the division a year before his real departure. Based on Bridges' Design, phase 3 will certainly bring about visibility to discovering, High power as well as dedication as people will certainly accept the adjustment (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Theory of 'Requirements Power structure' (appendix 5) has discusses the relevance of 'safety requires as being a reduced level need of a human for triggering motivation. As seen in the pyramid shared in appendix 3, we can see exactly how 'the need to feel safe and secure as well as out of danger' is at the 2nd level of needs. Prior to a staff member can be made to create emotionally, he requires to have his 'Physical 'as well as 'Safety and security' requires fulfilled.

SWOT Analysis for First National Bank Of Westhaven A Case Study

Implication of Analysis.

The OB analysis has actually considered numerous theories to recognize how to handle the existing scenario at hand. The complying with three choices have been suggested to aid Lewis handle the organizational difficulties in the advertising division. Each of these options has actually been recommended for reducing the transition needed to bring the advertising and marketing department according to the requirements of the marketplace and also for making the cultural modification that would certainly comply with once the existing leader leaves.

Integration of advertising and marketing functions. Dividing Adverting and Manufacturing features. Combination of Marketing with Operations.

Analysis of Alternatives.

Judith Shapiro that has earlier been spoken with by Lewis during the earlier merging days has expertise in business-to-business advertising along with company and retail advertising experience. As soon as Krasnow leaves, Lewis can employ Shapiro as an EVP for marketing to manage both advertising and marketing and marketing functions.

The advantage of this method is that it will certainly incorporate the two functions while reducing the requirement for working with an additional source for advertising. Lewis would be heading the advertising and marketing division as well as in any case her substitute would be required for the current function that she is performing. The disadvantage of this choice is that outside hiring might bring about bitterness from interior personnel that might be looking at the position of EVP after Lewis takes control of Krasnow's position.

Dividing Adverting as well as Production: Given the competitive stress and also excellent quality work needed from the advertising agency, it is recommended that Lewis needs to permit the manufacturing unit to be a different function from the advertising and marketing system. Given that the majority of ad agency had these 2 features as separate devices, it makes even more feeling to adhere to the norm. Both features may be able to concentrate on their core activates much more effectively. Nevertheless, the negative aspect of this strategy would certainly be that additional prices would have to be birthed for setting up separate production features. Along with this, a manufacturing head may have to be hired which might boost overheads for the company.

Assimilation of Advertising And Marketing with Operations: Because Lewis is currently looking after the advertising and procedures departments at the same time; it makes sense to integrate both functions because she has actually been efficiently caring for both ends. The fact that both departments already have major differences over allotment of resources recommends that this assimilation might be able to bring about consistency particularly as Lewis would certainly be heading both ends.However there are various negative aspects of this move particularly as it would certainly put way too much worry over Lewis's shoulders. The truth that Lewis has to adapt her management design for the advertising division recommends that these 2 departments would be culturally diverse. Along with this, Lewis might not be able to use one kind of management style to both divisions which might result in inadequacy in either one of the two functions.


An examination of the 3 alternatives indicates that integration of advertising and marketing and also procedures would not be a viable move due to the large differences between the two divisions despite the fact that currently Lewis is managing both. While separation of the manufacturing function may have been a beneficial step for the advertising division, the reality that it would indicate positioning a third function under Lewis's wing suggests this should be prevented. The integration of the advertising department is the very best alternative in terms of obtaining the ideal arise from the department. An action plan for this option is talked about listed below.

Activity Strategy.
Lewis will certainly take over the duty of EVP Marketing after Krasnow leaves.

Advertising and Marketing features would be merged.

Judith Shapiro will be employed to take Lewis's area as SVP of advertising and marketing.

Manufacturing feature will stay component of marketing under marketing feature.

Lewis will separate herself from operations.

An autonomous leadership style with worker empowerment will certainly be utilized in advertising division.

Open door policy and emphasis on cross department communication will certainly be focused on eliminating dissonance.

Backup plan.

If the assimilation does not work out as intended, a backup plan would certainly comply with which would divide the manufacturing feature from the advertising and marketing function to decrease the lots on the SVP of advertising and marketing. In case Judith Shapiro does not obtain hired, Lewis will certainly be heading the marketing division without an SVP. In that case the manufacturing feature will definitely be divided by positioning it under an SVP manufacturing.