A number of areas can be determined where FG has a competitive edge over its rivals. These locations would be assessed using the Flipkart Valuing A Venture Capital Funded Startup VIRO structure where the 'worth', 'inimitability', 'rarity' and also company' of FG would be assessed in terms of its payment towards its one-upmanship. The structure has actually been presented in appendix 3.
It can be seen that FG is supplying a value-added product, which is not simply a way of getting high margins for business, however is important for the customer too. Smoked seafood products are considered as value-added items therefore FG is absolutely offering value to the marketplace and also to the entrepreneur in the form of high conserving potential from fish products. FG's capability to create initial Oriental inspired smoked fish and shellfish products can be thought about an inimitable ability.
The business has put obstacles to entrance for brand-new entrants by encouraging customers to be demanding in terms of requesting their preferences. Not only has this made the solution uncommon, it has actually boosted the price of entrance for specific niche players given that FG's diversification as well as flexibility can not be matched by new entrants in the short run. This highlights an additional factor of inimitability.
The reality that business is not product-orientated yet is a market-orientated business which is versatile enough in its capacity to get used to vibrant market scenarios recommends that its method of arranging services is definitely its competitive edge. Along with this, business is arranged so that it has much less reliance on importers and trading companies which adds to its competitive edge as an organization in a market where smoked fish items have to be imported from other countries.
In addition to these factors, FG's long-term partnerships with its customer that has actually resulted in brand name commitment from their side and the former's consistent reinforcement of quality assurance to preserve this brandloyalty is an additional factor providing it a competitive edge.
As per the Flipkart Valuing A Venture Capital Funded Startup VIRO structure, if a firm's sources are important however can be mimicked conveniently, it may have a short-lived affordable advantage. In FG's case, it can be seen exactly how a sustained competitive benefit is possible through the company's versatility, market-orientated technique, received long-termrelationships and innovative abilities of the business owner.
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