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Flipkart Valuing A Venture Capital Funded Startup Case VRIO Analysis

CASE ANALYSIS


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Flipkart Valuing A Venture Capital Funded Startup Case Study Help

A number of areas can be recognized where FG has an one-upmanship over its competitors. These locations would certainly be analyzed making use of the Flipkart Valuing A Venture Capital Funded Startup VIRO framework where the 'value', 'inimitability', 'rarity' and organization' of FG would be reviewed in regards to its contribution in the direction of its competitive edge. The framework has been shown in appendix 3.

It can be seen that FG is using a value-added item, which is not just a way of acquiring high margins for the business, but is beneficial for the client also. Smoked fish and shellfish products are looked upon as value-added things therefore FG is absolutely supplying value to the marketplace and to the business owner in the kind of high conserving capacity from fish items. FG's capacity to produce initial Asian inspired smoked fish and shellfish products can be taken into consideration a supreme skill.

The business has put obstacles to access for brand-new participants by encouraging customers to be requiring in regards to requesting for their preferences. Not only has this made the service unusual, it has actually enhanced the price of access for particular niche players since FG's diversification as well as versatility can not be matched by new participants in the brief run. This highlights one more factor of inimitability.

The reality that the business is not product-orientated yet is a market-orientated business which is versatile sufficient in its capability to adapt to dynamic market circumstances suggests that its way of organizing solutions is certainly its competitive edge. The organisation is organized so that it has much less reliance on importers and also trading business which adds to its affordable side as an organization in a market where smoked fish products have actually to be imported from various other nations.

Along with these factors, FG's long-term partnerships with its consumer that has led to brand name loyalty from their side as well as the previous's constant support of quality assurance to preserve this brandloyalty is an additional factor providing it an one-upmanship.

As per the Flipkart Valuing A Venture Capital Funded Startup VIRO structure, if a company's resources are important but can be copied quickly, it might have a temporary competitive benefit. In FG's case, it can be seen exactly how a continual affordable benefit is feasible with the company's versatility, market-orientated method, endured long-termrelationships and also cutting-edge skills of the entrepreneur.