Numerous locations can be identified where FG has an one-upmanship over its rivals. These areas would be analyzed using the Fortress Investment Group VIRO structure where the 'worth', 'inimitability', 'rarity' and also organization' of FG would be evaluated in terms of its payment towards its one-upmanship. The structure has actually been presented in appendix 3.
It can be seen that FG is providing a value-added product, which is not simply a way of acquiring high margins for the business, yet is beneficial for the client as well. Smoked seafood products are looked upon as value-added things therefore FG is absolutely using value to the market as well as to the business owner in the form of high conserving capacity from fish products. Also, FG's capacity to generate initial Eastern inspired smoked seafood products can be taken into consideration an inimitable ability.
Business has put barriers to entrance for new participants by urging clients to be demanding in regards to requesting their choices. Not only has this made the solution uncommon, it has actually raised the price of entry for specific niche players since FG's diversity and flexibility can not be matched by brand-new participants in the short run. This highlights one more point of inimitability.
The fact that business is not product-orientated yet is a market-orientated service which is versatile sufficient in its ability to adjust to dynamic market situations suggests that its way of arranging solutions is certainly its one-upmanship. The organisation is arranged so that it has much less reliance on importers and also trading business which adds to its affordable edge as an organization in a market where smoked fish products have actually to be imported from various other countries.
Along with these factors, FG's long-term relationships with its client that has actually resulted in brand name commitment from their side and also the previous's consistent support of quality control to keep this brandloyalty is an extra element offering it an one-upmanship.
As per the Fortress Investment Group VIRO framework, if a company's sources are important however can be imitated quickly, it may have a momentary affordable advantage. In FG's case, it can be seen exactly how a sustained affordable advantage is possible through the firm's versatility, market-orientated strategy, sustained long-termrelationships and ingenious abilities of the business owner.
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