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Fraikin Sa Case VRIO Analysis

CASE SOLUTION


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Fraikin Sa Case Study Analysis

Numerous locations can be recognized where FG has a competitive edge over its rivals. These locations would certainly be examined using the Fraikin Sa VIRO framework where the 'value', 'inimitability', 'rarity' as well as company' of FG would certainly be examined in regards to its contribution towards its one-upmanship. The structure has actually been shown in appendix 3.

It can be seen that FG is providing a value-added item, which is not just a way of obtaining high margins for the business, yet is useful for the consumer also. Smoked seafood items are considered as value-added products and so FG is absolutely offering worth to the market and to the entrepreneur in the type of high conserving possibility from fish items. Also, FG's capacity to generate initial Asian passionate smoked seafood items can be taken into consideration an unique skill.

The business has actually placed obstacles to entrance for new entrants by urging customers to be demanding in regards to requesting their preferences. Not only has this made the service rare, it has actually enhanced the cost of access for specific niche players given that FG's diversification and also versatility can not be matched by new participants in the brief run. This highlights one more point of inimitability.

The truth that the business is not product-orientated yet is a market-orientated service which is versatile sufficient in its capability to adapt to dynamic market situations suggests that its method of organizing services is certainly its competitive edge. The organisation is organized so that it has much less reliance on importers and also trading business which includes to its competitive side as a company in a market where smoked fish items have actually to be imported from various other nations.

In addition to these factors, FG's long-term connections with its customer that has actually led to brand commitment from their side and also the former's constant reinforcement of quality control to maintain this brandloyalty is an extra aspect giving it an one-upmanship.

Based on the Fraikin Sa VIRO structure, if a firm's resources are valuable but can be mimicked conveniently, it may have a momentary affordable advantage. A continual competitive benefit would result from sources which are important, rare and expensive to imitate while at the exact same time the firm has the capacity to organize these for an ideal advantage (Rothaermel, 2013). In FG's case, it can be seen how a sustained competitive advantage is possible with the company's versatility, market-orientated technique, suffered long-termrelationships and ingenious abilities of the business owner. These factors have actually already been discussed in the Fraikin Sa SWOT analysis as inner strengths.