Giant Cinema Case Study Solution


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Giant Cinema Case Study Analysis

Background and Facts

Giant Cinema a workplace products retailer for tiny and also average sized companies has recently been associated with planning for a merger with its rival Residence Deport, which has actually affected performance degrees in departmentswith the elderly supervisor associated with lawful complications presented by the government Trade Payment. With the Marketing Head advancing the news of his separation from the business in one year, Jeannie Lewis, the present head of procedures has been asked to take the role in the near future. With difficulties in the form of a potential social adjustment and low employee spirits, the organization is in need of a full reengineering initiative at the marketing division.

Issue Statement
Porter's 5 Forces Analysis
The potential cultural change at the marketing division of Giant Cinema is enhancing uncertainty in the workplace resulting in different challenges for the Jeannie Lewis that would be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in influencing calculated choices considering that Stapes Inc. needed to abandon its strategies of combining with Office Deport after the Federal Trade Commission's intervention while doing so. Offered the fact that the shop has a worldwide existence with branches in UK, USA, Canada as well as Germany, political factors in each of these countries might have the ability to influence efficiency or strategic objectives. Federal Trade Commission's antitrust fit against the merger took up useful time of the company's elderly monitoring recommending that 'political' factors can have major ramifications for an international company.

Economic Factors: Economic factors such as the appearance of small businesses in the international situation suggest that Giant Cinema is growing in an environment where there is potential growth of services. Fact that store clients are primarily looking for office materials for house offices recommends that the market has a rising trend of entrepreneurs and home based companies.

Social factors: Social patterns in the economy show that clients are looking for benefit along with attractive costs. Marketing research demonstrates how the consumer for Giant Cinema does not have understanding about finding remedies which can provide a mix of ease and inexpensive.

Technological factors: Modern technology plays an important function in Giant Cinema's business approach especially as the organization is piloting Technology facilities which would certainly offer innovation sales as well as assistance in the form of memory upgrades, peripheral installations. (Summary of PEST in appendix 2).

OB Issues and also Manifestations.

A number of underlying Organizational Actions issues can be seen in Giant Cinema's case as highlighted in this area.

Uneasiness regarding social change: There is worry about a social change that would certainly occur when Todd Krasnow leaves from his setting as the Exec Vice Head Of State of Marketing with most of the team member currently revealing unhappiness over this potential action. This anticipated adjustment has actually produced stress and anxiety in the workplace which has actually been coupled with the previous tension of preparing the firm for a prospective merging with Home Deport.
Pest Analysis
Demanding Work Setting for Newcomers: There is lack of employees that can match the stressful environment of a busy company. Not just does this result in trouble in finding the appropriate individuals, it puts stress and anxiety on new hires as can not stand up to the speed and pressure that the organization expects them to birth.

Twin Coverage Lines: Novices locate this organizational culture troublesome as well as difficult to cope with specifically as dotted line relationships are meant to be weaker as a whole as well as unbiased setup and also performance assessment is still done by the strong line supervisor. This indicates that novices could shed clearness concerning their respective roles and goals specifically as dotted line coverage does not keep them in straight interaction with the solid line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower as opposed to Bridget Coles despite the fact that it had been speculated that the latter would take Krasnow's placement came as an impact to her morale. Lewis might have been qualified and also ideal for the job but the fact that Kransnow's separation would make Coles a straight record to Lewis may have been the reason for Coles' resignation from services.

Concern & Job Insecurity: Anxiety and also instability can be identified as two significant concerns that Lewis would be dealing with particularly as the merger has actually now be terminated and 2 elderly execs of the advertising and marketing department would be leaving. The whole duty of the department would certainly be falling on Lewis's shoulders who would certainly not just be in charge of brining concerning a social change but would certainly likewise need to show herself in her new function.

Inappropriate Administration Design of Leader: Lewis's administration design and its incompatibility with the marketing division's duty can also be viewed as an OB challenge especially as she has been made use of to handling problems in the operations department where workers are shown to focus on processes and also obtain them right. The marketing division on the various other hand can be viewed as a team of individuals that are made use of to being supported by Krasnow who concentrated extra on result than procedures.

Interdepartmental Disagreements: Interdepartmental disagreements between three departments, marketing, merchandizing and also operations respectively over the allotment of the advertising mix can be recognized as an additional OB problem. The advertising and marketing division does not share the exact same vision as the various other 2 divisions relating to the aloocation of the advertising and marketing mix twoards promos and advertsing, the merchandizing as well as operations departments do not agree over the marketing mix allowance amongst one an additional either.

Fragmentation in Advertising And Marketing Division: Fragmentation in between the marketing and advertising departments can be recognized as one more OB concern which could need more focus. The fact that the marketing and advertising sections in the advertising and marketing department are disconnected is avoiding both divisions from acquiring from each other's experience and also know-how. Combination of advertising with retailing as well as operations would become harder if the advertising department itself is degenerated which can be one more prospective OB issue.

Giant Cinema Analysis

Various concepts have been utilized to explain the circumstances to obtain more clearness regarding the scenario at hand.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, many supervisors think that subordinates are passive as well as lazy, have little ambition and also withstand modification. The circumstance at Giant Cinema is not totally complying with Theory X, it can be seen that brand-new hires are discovering this atmosphere rather difficult which might at some point lead to a higher disposition of the administration towards Theory X. Also while evaluating Lewis's monitoring design, concept X might have been ideal in the operations department to some level however the Advertising division would certainly call for reliance on Concept Y in order to obtain the creativity as well as creativity from the groups.

Tuckman's Teamwork Theory: As far as Lewis's worry regarding bringing consistency in between the marketing and advertising and marketing division is concerned, this would originally lead to clash as discussed by Bruce Tuckman in his 'Teamwork Theory'. By combining the advertising as well as advertising division's work, there might be the very same first separate which can lead to the second stage of 'storming' where the groups challenge one an additional.

When people are presented with modification, they get in stage one and so there may be feelings like sadness, unpredictability, disappointment, rage, worry, rejection as well as disorientation.The situation at the advertising division of Giant Cinema is comparable so Lewis can get comfy with the concept that it is not phenomenal behavior. It is during this phase that Lewis will have to provide support to the division so that they can locate a feeling of instructions. It can be seen just how Krasnow has already made this shift less complicated by making Lewis obtain included in the division a year prior to his actual departure.
Vrio Analysis
Maslow's Need hierarchy: The OB concern pertaining to instability at the office has been triggered to start with by the modification in monitoring and second of all by the reality that the merger will certainly no more be launched. Abraham Maslow in his Theory of 'Demands Power structure' (appendix 5) has discusses the significance of 'safety requires as being a reduced degree requirement of a human for triggering inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the need to really feel safe and secure and also safe' is at the second degree of needs. Prior to a staff member can be made to develop mentally, he requires to have his 'Physiological 'and 'Safety' requires met. This shows that unless the personnel are made to really feel safe and secure concerning their current employment standing in Giant Cinema they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Giant Cinema Case Study

Implication of Analysis.

The OB analysis has looked at numerous concepts to comprehend just how to handle the current situation available. The following 3 options have actually been suggested to help Lewis deal with the business obstacles in the advertising division. Each of these options has been proposed for alleviating the change required to bring the advertising division in line with the needs of the marketplace and also for making the cultural adjustment that would certainly follow once the present leader leaves.

Assimilation of marketing and advertising functions. Dividing Adverting as well as Manufacturing features. Assimilation of Advertising And Marketing with Operations.

Examination of Alternatives.

Assimilation of Marketing & Marketing Functions: The in-house advertising and marketing company of Giant Cinema is already stamina for the organization in regards to conserving up on overheads connected to advertising and promotion. Since no new recruitment has been done after Bridget Cole's separation with the coverage line being directly appointed to Krasnow for the advertising function, this is a positive chance for incorporating the advertising and marketing functions. Judith Shapiro who has earlier been interviewed by Lewis throughout the earlier merger days has knowledge in business-to-business advertising and marketing along with firm as well as retail marketing experience. Once Krasnow leaves, Lewis can employ Shapiro as an EVP for marketing to handle both marketing and advertising features.

The benefit of this strategy is that it will incorporate the two features while reducing the requirement for hiring an extra resource for advertising. Lewis would certainly be heading the marketing division and also in any type of case her substitute would certainly be required for the present duty that she is carrying out. The negative aspect of this choice is that exterior hiring might cause resentment from inner employees that might be eying the placement of EVP after Lewis takes over Krasnow's placement.

Separating Adverting and also Manufacturing: Offered the affordable pressures as well as high top quality work needed from the advertising and marketing company, it is recommended that Lewis ought to enable the production unit to be a separate feature from the advertising unit. Because the majority of marketing agencies had these two functions as separate systems, it makes more feeling to adhere to the norm.

Combination of Advertising with Procedures: Given that Lewis is already dealing with the advertising and also procedures departments simultaneously; it makes sense to integrate both functions since she has been effectively taking care of both ends. The reality that the two departments currently have major distinctions over appropriation of resources suggests that this integration might have the ability to cause harmony especially as Lewis would be heading both ends.However there are various drawbacks of this action especially as it would put excessive worry over Lewis's shoulders. The reality that Lewis has to adapt her management design for the marketing department recommends that these two departments would certainly be culturally diverse. Along with this, Lewis may not have the ability to apply one sort of leadership style to both departments which can result in inefficiency in either among the two features.


An analysis of the three choices suggests that combination of advertising and procedures would certainly not be a feasible step due to the vast distinctions between the 2 divisions despite the reality that presently Lewis is managing both. While separation of the production feature may have been a positive action for the advertising department, the truth that it would imply positioning a third function under Lewis's wing implies this need to be stayed clear of.

Action Strategy.
Lewis will take control of the duty of EVP Marketing after Krasnow leaves.

Marketing and advertising features would be combined.

Judith Shapiro will be employed to take Lewis's area as SVP of advertising and marketing.

Manufacturing function will certainly continue to be component of marketing under advertising and marketing function.

Lewis will divide herself from procedures.

A democratic leadership design with employee empowerment will be utilized in advertising and marketing division.

Open up door plan as well as emphasis on cross departmental communication will be targeted at getting rid of discord.

Contingency plan.

If the combination does not exercise as prepared, a backup plan would adhere to which would divide the production feature from the advertising function to lower the load on the SVP of advertising and marketing. In case Judith Shapiro does not obtain hired, Lewis will certainly be heading the advertising department without an SVP. In that case the production function will absolutely be divided by positioning it under an SVP production.