Gold As A Portfolio Diversifier The World Gold Council And Investing In Gold Case Study Solution


Home >> Harvard >> Gold As A Portfolio Diversifier The World Gold Council And Investing In Gold >>

Gold As A Portfolio Diversifier The World Gold Council And Investing In Gold Case Study Analysis

Background and Facts

Gold As A Portfolio Diversifier The World Gold Council And Investing In Gold an office materials store for small and also medium sized companies has just recently been involved in preparing for a merging with its rival House Deport, which has impacted efficiency levels in departmentswith the elderly supervisor associated with lawful difficulties presented by the government Profession Compensation. With the Marketing Head advancing the information of his separation from the business in one year, Jeannie Lewis, the current head of procedures has been asked to take the function in the future. With difficulties in the kind of a prospective cultural change as well as reduced staff member spirits, the organization wants a full reengineering effort at the advertising department.

Issue Statement
Porter's 5 Forces Analysis
The possible cultural modification at the advertising and marketing division of Gold As A Portfolio Diversifier The World Gold Council And Investing In Gold is raising uncertainty in the workplace causing numerous obstacles for the Jeannie Lewis that would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in impacting strategic decisions since Stapes Inc. needed to desert its plans of merging with Office Deport after the Federal Profession Payment's treatment at the same time. Provided the truth that the store has a global existence with branches in UK, USA, Canada as well as Germany, political factors in each of these nations may have the ability to influence performance or critical objectives. Federal Trade Compensation's antitrust match against the merging used up valuable time of the organization's elderly management recommending that 'political' factors can have severe ramifications for a worldwide service.

Economic Factors: Financial factors such as the appearance of small companies in the international circumstance recommend that Gold As A Portfolio Diversifier The World Gold Council And Investing In Gold is flourishing in an environment where there is potential growth of organisations. In addition to this, fact that shop customers are mostly looking for workplace materials for home offices suggests that the marketplace has a rising fad of entrepreneurs and also home based companies.

Social factors: Social trends in the economic climate reveal that clients are searching for comfort in addition to attractive prices. Market research shows how the customer for Gold As A Portfolio Diversifier The World Gold Council And Investing In Gold does not have understanding concerning finding solutions which can provide a combination of comfort and inexpensive.

Technological factors: Modern technology plays a crucial function in Gold As A Portfolio Diversifier The World Gold Council And Investing In Gold's organisation method specifically as the organization is piloting Technology facilities which would offer modern technology sales as well as support in the type of memory upgrades, peripheral setups. (Recap of BUG in appendix 2).

OB Issues and also Effects.

Numerous underlying Business Actions concerns can be seen in Gold As A Portfolio Diversifier The World Gold Council And Investing In Gold's case as highlighted in this section.

Worries about social modification: There is uneasiness concerning a cultural change that would happen when Todd Krasnow leaves from his placement as the Executive Vice Head Of State of Marketing with most of the team member currently showing unhappiness over this prospective relocation. This anticipated adjustment has developed anxiety in the office which has actually been coupled with the previous tension of preparing the firm for a potential merging with House Deport.
Pest Analysis
Difficult Work Setting for Newcomers: There is scarcity of workers that can match the demanding atmosphere of a busy organization. Not only does this bring about difficulty in discovering the right people, it puts stress and anxiety on brand-new hires as can not withstand the speed and pressure that the company expects them to bear.

Dual Reporting Lines: Newcomers find this business society troublesome as well as difficult to manage especially as populated line partnerships are indicated to be weaker as a whole and objective setting and efficiency analysis is still done by the strong line manager. This suggests that newcomers could shed quality regarding their particular functions as well as goals specifically as dotted line coverage does not maintain them in straight communication with the solid line managers.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor instead of Bridget Coles even though it had been speculated that the latter would certainly take Krasnow's position came as an impact to her morale. Lewis might have been qualified as well as proper for the task but the fact that Kransnow's separation would certainly make Coles a straight report to Lewis might have been the reason for Coles' resignation from solutions.

Worry & Work Instability: Anxiety as well as instability can be identified as two significant problems that Lewis would be dealing with especially as the merger has now be cancelled and 2 senior executives of the advertising department would be leaving. The entire duty of the division would be dropping on Lewis's shoulders that would certainly not just be in charge of brining concerning a cultural adjustment yet would also have to confirm herself in her brand-new function.

Inappropriate Administration Style of Leader: Lewis's administration style and also its conflict with the advertising and marketing department's duty can additionally be seen as an OB difficulty specifically as she has actually been made use of to handling issues in the procedures division where personnel are instructed to concentrate on processes and get them. The advertising and marketing division on the various other hand can be seen as a team of people who are made use of to being supported by Krasnow who concentrated a lot more on output than processes.

Interdepartmental Disputes: Interdepartmental differences between 3 divisions, advertising and marketing, merchandizing and also operations respectively over the allotment of the marketing mix can be identified as an additional OB issue. The advertising division does not share the very same vision as the various other two divisions regarding the aloocation of the advertising and marketing mix twoards promotions and advertsing, the merchandizing and also operations divisions do not concur over the advertising mix allotment amongst one another either.

Disintegration in Advertising Division: Fragmentation in between the advertising and marketing divisions can be determined as an additional OB issue which can require additional attention. The truth that the marketing and advertising sections in the marketing division are detached is stopping both divisions from acquiring from each various other's experience as well as proficiency. Assimilation of advertising and marketing with merchandising as well as operations would certainly become more difficult if the marketing division itself is degenerated which can be one more possible OB worry.

Gold As A Portfolio Diversifier The World Gold Council And Investing In Gold Analysis

Various theories have been used to describe the scenarios to obtain additional clearness regarding the circumstance handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, a lot of managers think that juniors are passive and also lazy, have little aspiration as well as stand up to adjustment. The hard version of this concept stressed browbeating, tight controls, threats and penalties. Gradually it produces reduced efficiency, refined sabotage as well as rivalry (Deal, 2003). Although the situation at Gold As A Portfolio Diversifier The World Gold Council And Investing In Gold is not completely adhering to Concept X, it can be seen that new hires are discovering this setting rather demanding which may ultimately bring about a greater disposition of the administration in the direction of Concept X. Based on McGregor's advocated sight, which he called Concept Y, the vital task of the monitoring is to arrange business problems so that individuals can accomplish their very own objectives best by routing their initiatives in the direction of organizational rewards. If people discover no contentment in their job, the administration would have little option however to rely upon concept X and also external control (Deal, 2003). Also while analyzing Lewis's management style, theory X may have been suitable in the procedures department somewhat however the Marketing department would call for reliance on Theory Y to get the creative thinking as well as originality from the groups.

Tuckman's Team effort Theory: As for Lewis's problem about bringing consistency in between the marketing and advertising department is worried, this would at first cause contrast as talked about by Bruce Tuckman in his 'Team effort Concept'. (Tuckman, 1965). Based on Tuckman's theory shown in appendix 3, throughout the initial stage of group growth, people may not bond, as they are hectic finding their area in the group. By incorporating the advertising and marketing department's job, there might coincide first disconnect which can bring about the second stage of 'storming' where the groups challenge each other. Nonetheless, it is just during the third phase or 'norming' when they would certainly integrate to share ideas prior to the team can bring about synergy in the fourth stage 'carrying out'.

When individuals are provided with change, they enter stage one and so there might be emotions like despair, unpredictability, aggravation, temper, fear, rejection as well as disorientation.The circumstance at the advertising and marketing division of Gold As A Portfolio Diversifier The World Gold Council And Investing In Gold is similar so Lewis can obtain comfortable with the concept that it is not amazing habits. It is throughout this phase that Lewis will have to give guidance to the department so that they can discover a sense of instructions. It can be seen exactly how Krasnow has currently made this change easier by making Lewis obtain included in the division a year before his real separation.
Vrio Analysis
Maslow's Requirement pecking order: The OB problem related to insecurity at the work environment has been activated firstly by the adjustment in management and second of all by the truth that the merging will certainly no more be initiated. Abraham Maslow in his Concept of 'Needs Hierarchy' (appendix 5) has talks about the relevance of 'protection requires as being a lower level demand of a human for causing motivation. As seen in the pyramid cooperated appendix 3, we can see just how 'the requirement to feel protected and also safe' goes to the second degree of requirements. Prior to a staff member can be made to establish psychologically, he needs to have his 'Physiological 'and also 'Security' needs fulfilled. This shows that unless the personnel are made to feel protected regarding their current work status in Gold As A Portfolio Diversifier The World Gold Council And Investing In Gold they might not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Gold As A Portfolio Diversifier The World Gold Council And Investing In Gold Case Study

Implication of Analysis.

The OB analysis has actually checked out various concepts to understand exactly how to manage the present situation available. The following three choices have actually been recommended to help Lewis manage the organizational obstacles in the advertising and marketing department. Each of these options has actually been proposed for reducing the transition needed to bring the marketing division in line with the demands of the market as well as for making the cultural adjustment that would comply with once the current leader leaves.

Combination of advertising and marketing features. Separating Adverting as well as Production features. Integration of Advertising with Workflow.

Analysis of Alternatives.

Integration of Advertising And Marketing & Advertising And Marketing Functions: The in-house advertising company of Gold As A Portfolio Diversifier The World Gold Council And Investing In Gold is currently stamina for the company in regards to conserving up on overheads associated with advertising and promotion. Given that no new employment has been done after Bridget Cole's departure with the reporting line being straight assigned to Krasnow for the advertising and marketing function, this is a favorable opportunity for integrating the advertising and marketing features. Judith Shapiro that has actually earlier been spoken with by Lewis throughout the earlier merging days has experience in business-to-business marketing along with firm as well as retail advertising experience. As soon as Krasnow leaves, Lewis can work with Shapiro as an EVP for marketing to deal with both advertising and marketing features.

The benefit of this strategy is that it will certainly integrate the two features while decreasing the need for working with an extra source for marketing. In addition to this, Lewis would be heading the advertising and marketing department and all the same her substitute would certainly be needed for the current role that she is carrying out. The drawback of this choice is that exterior hiring may bring about bitterness from internal workers who may be considering the position of EVP after Lewis takes control of Krasnow's placement.

Dividing Adverting as well as Manufacturing: Provided the competitive stress as well as excellent quality work called for from the ad agency, it is recommended that Lewis must permit the production device to be a different function from the advertising and marketing unit. Because the majority of ad agency had these two features as different units, it makes more feeling to adhere to the norm. Both functions may be able to concentrate on their core triggers extra effectively. Nevertheless, the disadvantage of this technique would be that extra expenses would have to be birthed for setting up different manufacturing functions. A manufacturing head might have to be hired which could increase overheads for the organization.

Integration of Advertising And Marketing with Workflows: Since Lewis is already taking care of the marketing as well as procedures divisions all at once; it makes good sense to incorporate the two features since she has been efficiently dealing with both ends. The fact that both departments already have significant distinctions over allowance of sources suggests that this assimilation may have the ability to bring about consistency especially as Lewis would be heading both ends.However there are numerous negative aspects of this action specifically as it would certainly put way too much concern over Lewis's shoulders. The reality that Lewis needs to adjust her administration design for the marketing department recommends that these two departments would be culturally diverse. In addition to this, Lewis may not have the ability to apply one sort of management design to both divisions which can lead to inefficiency in either among both functions.


An assessment of the three choices indicates that integration of advertising and marketing and also procedures would certainly not be a feasible relocation due to the substantial distinctions between both departments despite the fact that presently Lewis is taking care of both. While splitting up of the manufacturing function may have been a favorable action for the advertising and marketing department, the truth that it would suggest placing a third function under Lewis's wing means this ought to be avoided. The assimilation of the marketing division is the best choice in regards to getting the ideal arise from the division. An activity prepare for this option is talked about below.

Action Plan.
Lewis will certainly take over the role of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing features would certainly be combined.

Judith Shapiro will certainly be hired to take Lewis's location as SVP of advertising and marketing.

Manufacturing function will stay part of advertising under advertising function.

Lewis will certainly divide herself from operations.

A democratic management design with worker empowerment will certainly be utilized in advertising department.

Open door policy and emphasis on cross department interaction will certainly be aimed at getting rid of dissonance.

Backup strategy.

If the assimilation does not exercise as planned, a contingency plan would follow which would certainly separate the production feature from the advertising function to reduce the lots on the SVP of advertising and marketing. In case Judith Shapiro does not obtain employed, Lewis will be heading the advertising department without an SVP. In that case the production feature will certainly be divided by placing it under an SVP production.