Numerous areas can be identified where FG has a competitive edge over its rivals. These areas would be examined using the Grow Green Program VIRO structure where the 'worth', 'inimitability', 'rarity' and also company' of FG would certainly be assessed in terms of its payment towards its one-upmanship. The framework has been shown in appendix 3.
It can be seen that FG is using a value-added product, which is not simply a method of obtaining high margins for the business, yet is useful for the customer as well. Smoked fish and shellfish items are considered as value-added items and so FG is definitely offering worth to the market as well as to the business owner in the form of high conserving capacity from fish products. FG's capability to produce original Eastern passionate smoked seafood products can be taken into consideration an unique skill.
Business has placed barriers to entrance for new participants by urging customers to be requiring in regards to requesting for their choices. Not only has this made the service rare, it has actually raised the price of entry for particular niche players given that FG's diversity and also versatility can not be matched by new entrants in the short run. This highlights another point of inimitability.
The truth that the business is not product-orientated yet is a market-orientated company which is versatile sufficient in its capacity to get used to dynamic market scenarios recommends that its way of arranging services is definitely its one-upmanship. The company is arranged so that it has much less dependence on importers as well as trading companies which includes to its affordable side as a company in a market where smoked fish products have actually to be imported from other countries.
In addition to these factors, FG's long-term connections with its client that has caused brand commitment from their side and also the former's consistent support of quality control to maintain this brandloyalty is an extra element providing it an one-upmanship.
As per the Grow Green Program VIRO framework, if a company's sources are beneficial however can be imitated quickly, it might have a short-term competitive benefit. In FG's case, it can be seen just how a sustained affordable benefit is possible through the company's versatility, market-orientated approach, received long-termrelationships and cutting-edge skills of the entrepreneur.
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