Several areas can be recognized where FG has a competitive edge over its rivals. These areas would certainly be evaluated using the Harlan Foundation VIRO structure where the 'worth', 'inimitability', 'rarity' and organization' of FG would certainly be reviewed in terms of its payment towards its one-upmanship. The framework has been presented in appendix 3.
It can be seen that FG is providing a value-added item, which is not simply a way of acquiring high margins for the business, but is important for the client too. Smoked seafood products are considered as value-added products and so FG is certainly providing worth to the market and also to the entrepreneur in the kind of high saving capacity from fish products. FG's capability to generate initial Asian inspired smoked fish and shellfish products can be thought about a supreme ability.
Business has placed barriers to entry for new participants by motivating clients to be demanding in regards to requesting for their choices. Not just has this made the service uncommon, it has actually raised the price of access for specific niche gamers considering that FG's diversity and versatility can not be matched by new entrants in the short run. This highlights one more factor of inimitability.
The truth that business is not product-orientated but is a market-orientated service which is versatile enough in its capability to get used to vibrant market scenarios suggests that its way of arranging solutions is definitely its one-upmanship. Along with this, the business is organized to make sure that it has much less dependence on importers and also trading companies which adds to its one-upmanship as a company in a market where smoked fish items have to be imported from other countries.
Along with these factors, FG's long-term partnerships with its consumer that has caused brand name loyalty from their side and the previous's continuous support of quality assurance to keep this brandloyalty is an added element offering it a competitive edge.
As per the Harlan Foundation VIRO structure, if a company's resources are important but can be mimicked quickly, it might have a short-term affordable benefit. In FG's case, it can be seen just how a sustained affordable benefit is possible via the company's versatility, market-orientated technique, suffered long-termrelationships and ingenious skills of the business owner.
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