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Harvard Management Co 2001 Case VRIO Analysis

CASE STUDY


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Harvard Management Co 2001 Case Study Help

A number of areas can be recognized where FG has a competitive edge over its competitors. These areas would certainly be analyzed using the Harvard Management Co 2001 VIRO structure where the 'worth', 'inimitability', 'rarity' and also organization' of FG would be reviewed in terms of its contribution towards its competitive edge. The framework has been displayed in appendix 3.

It can be seen that FG is providing a value-added product, which is not simply a method of obtaining high margins for the business, however is useful for the customer also. Smoked fish and shellfish products are looked upon as value-added items and so FG is definitely offering worth to the marketplace and also to the entrepreneur in the type of high saving potential from fish products. FG's capability to produce original Oriental inspired smoked fish and shellfish items can be taken into consideration a supreme skill.

The business has put obstacles to entrance for brand-new participants by urging clients to be requiring in terms of requesting for their preferences. Not just has this made the solution unusual, it has increased the expense of entry for niche players because FG's diversification and also adaptability can not be matched by brand-new entrants in the short run. This highlights an additional factor of inimitability.

The truth that the business is not product-orientated yet is a market-orientated company which is flexible enough in its capability to adapt to vibrant market circumstances recommends that its method of arranging services is absolutely its one-upmanship. The organisation is organized so that it has less dependence on importers and also trading business which includes to its competitive edge as a company in a market where smoked fish products have to be imported from various other countries.

In addition to these factors, FG's long-term relationships with its client that has actually brought about brand loyalty from their side as well as the former's constant support of quality control to preserve this brandloyalty is an additional variable giving it an one-upmanship.

As per the Harvard Management Co 2001 VIRO framework, if a firm's sources are useful however can be imitated easily, it may have a short-lived competitive advantage. In FG's case, it can be seen how a sustained affordable benefit is feasible through the company's adaptability, market-orientated technique, received long-termrelationships and innovative abilities of the entrepreneur.