Hedge Fund Due Diligence At Leman Alternative Asset Management Company Case Study Analysis


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Hedge Fund Due Diligence At Leman Alternative Asset Management Company Case Study Solution

Background and Facts

Hedge Fund Due Diligence At Leman Alternative Asset Management Company an office products store for little and also medium sized services has actually just recently been involved in planning for a merger with its rival Residence Deport, which has actually influenced efficiency degrees in departmentswith the senior supervisor associated with legal complications presented by the federal Profession Payment. With the Marketing Head putting forward the information of his separation from the business in one year, Jeannie Lewis, the present head of procedures has been asked to take the role in the future. With obstacles in the form of a potential cultural change as well as reduced staff member spirits, the company is in need of a complete reengineering effort at the advertising and marketing division.

Issue Statement
Porter's 5 Forces Analysis
The prospective cultural modification at the advertising and marketing department of Hedge Fund Due Diligence At Leman Alternative Asset Management Company is boosting uncertainty in the workplace bring about various obstacles for the Jeannie Lewis that would be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in influencing tactical choices because Stapes Inc. needed to abandon its strategies of combining with Office Deport after the Federal Profession Payment's intervention while doing so. Offered the truth that the shop has a worldwide visibility with branches in UK, U.S.A., Canada and also Germany, political consider each of these nations may be able to affect efficiency or calculated goals. Federal Profession Payment's antitrust match against the merging occupied beneficial time of the company's senior monitoring suggesting that 'political' factors can have serious ramifications for a worldwide business.

Economic Factors: Economic factors such as the appearance of small businesses in the worldwide situation recommend that Hedge Fund Due Diligence At Leman Alternative Asset Management Company is flourishing in an environment where there is possible growth of businesses. In addition to this, truth that store consumers are mostly seeking workplace materials for home offices suggests that the marketplace has a climbing fad of entrepreneurs as well as home organisations.

Social factors: Social trends in the economic climate reveal that consumers are seeking convenience along with eye-catching rates. Marketing research demonstrates how the client for Hedge Fund Due Diligence At Leman Alternative Asset Management Company lacks awareness regarding discovering solutions which can provide a mix of benefit as well as inexpensive.

Technical factors: Innovation plays an essential duty in Hedge Fund Due Diligence At Leman Alternative Asset Management Company's organisation approach particularly as the organization is piloting Innovation centers which would use modern technology sales as well as assistance in the form of memory upgrades, outer setups. (Summary of INSECT in appendix 2).

OB Issues as well as Symptoms.

Numerous underlying Organizational Behavior concerns can be seen in Hedge Fund Due Diligence At Leman Alternative Asset Management Company's case as highlighted in this area.

Worries regarding social adjustment: There is concern about a cultural change that would certainly occur once Todd Krasnow leaves from his placement as the Executive Vice Head Of State of Advertising And Marketing with the majority of the employee already revealing discontent over this prospective move. This predicted change has created anxiety in the work environment which has been coupled with the previous tension of preparing the company for a possible merger with Residence Deport.
Pest Analysis
Demanding Task Atmosphere for Newcomers: There is scarcity of workers that can match the demanding environment of a fast-paced organization. Not just does this lead to problem in locating the best individuals, it puts anxiety on brand-new hires as can not hold up against the pace as well as stress that the organization anticipates them to bear.

Twin Reporting Lines: Newcomers discover this organizational society troublesome as well as difficult to deal with specifically as populated line partnerships are indicated to be weak as a whole and objective setup as well as efficiency examination is still done by the solid line supervisor. This implies that newcomers might shed clearness concerning their respective functions and also purposes specifically as dotted line reporting does not keep them in direct communication with the solid line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor rather than Bridget Coles even though it had been guessed that the last would certainly take Krasnow's position came as an impact to her morale. Lewis might have been capable and also ideal for the work yet the fact that Kransnow's departure would make Coles a direct report to Lewis may have been the factor for Coles' resignation from solutions.

Anxiety & Work Instability: Worry and insecurity can be determined as 2 significant issues that Lewis would certainly be dealing with specifically as the merging has actually now be cancelled and 2 senior execs of the advertising division would certainly be leaving. The entire duty of the department would be falling on Lewis's shoulders that would certainly not simply be in charge of brining regarding a cultural adjustment but would certainly likewise have to prove herself in her new role.

Incompatible Management Style of Leader: Lewis's monitoring design and its incompatibility with the marketing division's function can additionally be seen as an OB challenge specifically as she has been made use of to dealing with concerns in the procedures division where personnel are shown to concentrate on processes and obtain them. The advertising and marketing department on the various other hand can be viewed as a team of people who are used to being nurtured by Krasnow who focused more on result than processes.

Interdepartmental Disagreements: Interdepartmental arguments in between 3 departments, marketing, merchandizing as well as operations specifically over the allowance of the advertising and marketing mix can be identified as one more OB worry. The advertising division does not share the very same vision as the various other 2 divisions pertaining to the aloocation of the advertising and marketing mix twoards promotions as well as advertsing, the merchandizing and procedures departments do not agree over the marketing mix appropriation amongst one an additional either.

Fragmentation in Advertising Department: Disintegration between the marketing and advertising departments can be identified as one more OB issue which might need additional attention. The reality that the advertising and marketing areas in the marketing division are detached is protecting against both divisions from acquiring from each other's experience as well as proficiency. Integration of marketing with merchandising as well as procedures would become more difficult if the advertising and marketing department itself is disintegrated which can be another possible OB worry.

Hedge Fund Due Diligence At Leman Alternative Asset Management Company Analysis

Various concepts have been made use of to explain the situations to obtain additional clarity regarding the scenario available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, most supervisors believe that juniors are passive and also careless, have little ambition as well as withstand adjustment. The hard variation of this theory emphasized threat, tight controls, dangers and punishments. In time it produces reduced efficiency, refined sabotage as well as rivalry (Bargain, 2003). The circumstance at Hedge Fund Due Diligence At Leman Alternative Asset Management Company is not entirely complying with Theory X, it can be seen that new hires are finding this environment instead demanding which may eventually lead to a higher disposition of the administration towards Theory X. According to McGregor's promoted sight, which he called Theory Y, the essential job of the monitoring is to prepare business problems so that people can attain their very own goals best by directing their initiatives in the direction of business benefits. If individuals find no contentment in their job, the administration would have little selection but to rely upon theory X and also external control (Offer, 2003). Also while evaluating Lewis's monitoring design, theory X might have been suitable in the operations department to some extent yet the Advertising and marketing division would certainly require reliance on Theory Y in order to get the creativity as well as originality from the groups.

Tuckman's Team effort Concept: As much as Lewis's concern about bringing consistency between the advertising and marketing and also advertising and marketing division is worried, this would initially lead to contrast as gone over by Bruce Tuckman in his 'Synergy Concept'. By integrating the advertising and also advertising division's work, there might be the same first disconnect which might lead to the second phase of 'storming' where the teams challenge one another.

When individuals are offered with change, they enter phase one and also so there might be emotions like unhappiness, unpredictability, disappointment, temper, fear, denial and disorientation.The situation at the marketing department of Hedge Fund Due Diligence At Leman Alternative Asset Management Company is comparable so Lewis can get comfortable with the suggestion that it is not phenomenal actions. It is during this stage that Lewis will have to give guidance to the department so that they can locate a feeling of direction. It can be seen just how Krasnow has actually already made this change simpler by making Lewis obtain entailed in the division a year prior to his real departure.
Vrio Analysis
Maslow's Need power structure: The OB concern pertaining to insecurity at the work environment has been caused to start with by the change in management as well as secondly by the truth that the merger will certainly no more be started. Abraham Maslow in his Concept of 'Needs Pecking order' (appendix 5) has reviews the importance of 'safety and security needs as being a reduced degree need of a human for causing motivation. As seen in the pyramid shared in appendix 3, we can see how 'the demand to feel safe and untouched' is at the 2nd degree of needs. Before a worker can be made to create psychologically, he requires to have his 'Physiological 'as well as 'Safety' requires fulfilled. This shows that unless the employees are made to feel safe concerning their existing employment condition in Hedge Fund Due Diligence At Leman Alternative Asset Management Company they might not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Hedge Fund Due Diligence At Leman Alternative Asset Management Company Case Study

Ramification of Analysis.

The OB analysis has considered various theories to comprehend exactly how to deal with the existing situation handy. The following 3 choices have actually been proposed to assist Lewis handle the business obstacles in the marketing division. Each of these choices has actually been suggested for reducing the change required to bring the advertising division according to the requirements of the market and also for making the cultural adjustment that would adhere to once the current leader leaves.

Integration of marketing and advertising functions. Separating Adverting as well as Production features. Integration of Advertising And Marketing with Operations.

Assessment of Alternatives.

Integration of Advertising And Marketing & Advertising And Marketing Functions: The in-house marketing firm of Hedge Fund Due Diligence At Leman Alternative Asset Management Company is already strength for the organization in terms of saving up on overheads associated with advertising as well as promo. Because no brand-new employment has actually been done after Bridget Cole's departure with the coverage line being straight appointed to Krasnow for the marketing feature, this is a desirable possibility for incorporating the marketing and advertising features. Judith Shapiro who has actually earlier been talked to by Lewis during the earlier merger days has expertise in business-to-business advertising in addition to agency as well as retail marketing experience. When Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to deal with both advertising and marketing functions.

The advantage of this method is that it will certainly integrate both features while decreasing the demand for working with an extra source for advertising and marketing. Lewis would certainly be heading the advertising division as well as in any kind of case her replacement would certainly be needed for the present duty that she is doing. The drawback of this option is that outside hiring might produce animosity from internal workers who might be considering the setting of EVP after Lewis takes control of Krasnow's setting.

Dividing Adverting and Production: Given the affordable stress as well as top quality job called for from the advertising agency, it is suggested that Lewis must permit the manufacturing device to be a separate feature from the marketing device. Given that most advertising agencies had these 2 functions as separate devices, it makes even more sense to adhere to the standard. Both features may be able to focus on their core activates extra effectively. The drawback of this strategy would be that extra expenses would certainly have to be birthed for establishing up separate production functions. A manufacturing head might have to be hired which could boost overheads for the organization.

Combination of Advertising with Procedures: Since Lewis is already taking care of the advertising as well as procedures departments at the same time; it makes sense to integrate the two functions considering that she has actually been successfully taking care of both ends. The reality that both departments already have significant distinctions over allowance of sources recommends that this integration may be able to cause harmony particularly as Lewis would certainly be heading both ends.However there are numerous disadvantages of this action specifically as it would put excessive worry over Lewis's shoulders. The truth that Lewis needs to adapt her management style for the advertising and marketing department suggests that these 2 divisions would certainly be culturally diverse. Along with this, Lewis might not be able to apply one kind of leadership design to both departments which could lead to inadequacy in either among both functions.


An assessment of the 3 options suggests that combination of advertising and marketing as well as operations would certainly not be a possible action as a result of the substantial distinctions between the two departments despite the fact that presently Lewis is dealing with both. While splitting up of the production function may have been a positive step for the advertising and marketing division, the truth that it would certainly suggest putting a third feature under Lewis's wing suggests this need to be stayed clear of. The integration of the advertising department is the most effective choice in terms of obtaining the ideal arise from the division. An activity plan for this option is discussed below.

Action Strategy.
Lewis will certainly take control of the function of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising functions would be merged.

Judith Shapiro will be hired to take Lewis's location as SVP of advertising and marketing.

Production function will stay part of marketing under advertising feature.

Lewis will divide herself from procedures.

A democratic management design with worker empowerment will certainly be used in advertising and marketing division.

Open door plan as well as focus on cross departmental interaction will certainly be targeted at eliminating discord.

Contingency strategy.

If the assimilation does not exercise as planned, a backup strategy would adhere to which would divide the manufacturing function from the advertising and marketing feature to lower the load on the SVP of marketing and advertising. In case Judith Shapiro does not get worked with, Lewis will be heading the advertising department without an SVP. Because case the manufacturing feature will definitely be separated by placing it under an SVP manufacturing.