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Highway 407 Express Toll Route Case VRIO Analysis


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Highway 407 Express Toll Route Case Study Analysis

Numerous locations can be identified where FG has an one-upmanship over its competitors. These areas would certainly be evaluated using the Highway 407 Express Toll Route VIRO structure where the 'worth', 'inimitability', 'rarity' and company' of FG would be assessed in terms of its payment in the direction of its competitive edge. The framework has actually been presented in appendix 3.

It can be seen that FG is using a value-added item, which is not just a means of obtaining high margins for business, however is beneficial for the client as well. Smoked seafood products are considered as value-added items and so FG is certainly offering worth to the marketplace and to the entrepreneur in the type of high saving possibility from fish items. Also, FG's ability to generate initial Asian passionate smoked fish and shellfish products can be thought about an unmatched skill.

The business has placed barriers to entrance for new entrants by encouraging customers to be demanding in regards to requesting for their choices. Not just has this made the service rare, it has raised the price of entry for niche gamers considering that FG's diversity as well as flexibility can not be matched by new participants in the short run. This highlights another factor of inimitability.

The fact that business is not product-orientated but is a market-orientated organisation which is versatile enough in its ability to adjust to dynamic market situations recommends that its method of organizing solutions is certainly its competitive edge. In addition to this, the business is organized to make sure that it has less reliance on importers and also trading companies which adds to its competitive edge as an organization in a market where smoked fish products have to be imported from various other countries.

Along with these factors, FG's long-term connections with its client that has brought about brand name loyalty from their side as well as the former's continuous reinforcement of quality control to preserve this brandloyalty is an added aspect offering it an one-upmanship.

As per the Highway 407 Express Toll Route VIRO structure, if a firm's resources are beneficial but can be imitated conveniently, it may have a short-lived affordable benefit. In FG's case, it can be seen exactly how a sustained competitive benefit is possible with the company's flexibility, market-orientated method, sustained long-termrelationships and also cutting-edge skills of the entrepreneur.