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Ho Chi Minh City Case VRIO Analysis

CASE ANALYSIS


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Ho Chi Minh City Case Study Analysis

A number of locations can be determined where FG has a competitive edge over its rivals. These areas would be assessed making use of the Ho Chi Minh City VIRO structure where the 'value', 'inimitability', 'rarity' as well as organization' of FG would be assessed in terms of its contribution towards its competitive edge. The structure has been presented in appendix 3.

It can be seen that FG is providing a value-added item, which is not just a method of getting high margins for the business, yet is important for the consumer also. Smoked seafood products are considered as value-added things and so FG is certainly providing worth to the market and also to the entrepreneur in the kind of high saving possibility from fish products. Likewise, FG's capability to create initial Eastern inspired smoked seafood items can be thought about an unique ability.

Business has placed obstacles to entry for new entrants by motivating consumers to be demanding in terms of requesting for their choices. Not just has this made the service uncommon, it has actually boosted the expense of access for particular niche players because FG's diversification and also versatility can not be matched by new entrants in the short run. This highlights an additional factor of inimitability.

The fact that business is not product-orientated yet is a market-orientated service which is adaptable enough in its ability to get used to dynamic market circumstances suggests that its method of arranging solutions is definitely its one-upmanship. Along with this, the business is arranged so that it has much less dependence on importers and also trading firms which contributes to its one-upmanship as an organization in a market where smoked fish products need to be imported from various other nations.

In addition to these factors, FG's long-term relationships with its client that has brought about brand name commitment from their side and also the former's continuous support of quality control to preserve this brandloyalty is an added element giving it a competitive edge.

As per the Ho Chi Minh City VIRO framework, if a firm's resources are useful however can be copied quickly, it may have a short-lived affordable advantage. In FG's case, it can be seen exactly how a continual affordable advantage is possible with the firm's adaptability, market-orientated strategy, suffered long-termrelationships and also ingenious skills of the entrepreneur.