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Hong Kong Dragon Airlines Limited A Determining The Cost Of Capital Case Porter’s Five Forces Analysis

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Bargaining Power of Supplier:

The supplier in the Taiwanese Hong Kong Dragon Airlines Limited A Determining The Cost Of Capital sector has a reduced bargaining power although that the sector has dominance of three gamers consisting of Powerchip, Nanya and also ProMOS. Hong Kong Dragon Airlines Limited A Determining The Cost Of Capital suppliers are simple original tools manufacturers in strategic alliances with foreign players for modern technology. The 2nd factor for a low negotiating power is the truth that there is excess supply of Hong Kong Dragon Airlines Limited A Determining The Cost Of Capital devices because of the large scale production of these leading sector players which has actually reduced the cost per unit and also increased the bargaining power of the buyer.

Threat of Substitutes & Degree of Rivalry:

The risk of alternatives on the market is high given the fact that Taiwanese suppliers compete with market share with international players like Intel, Motorola, IBM, Hitachi, NEC, Toshiba, Samsung and also Fujitsu. This shows that the marketplace has a high level of competition where producers that have design and growth capabilities together with making expertise might be able to have a greater negotiating power over the market.

Bargaining Power of Buyer:

The marketplace is dominated by gamers like Micron, Elpida, Samsung and Hynix which further lower the purchasing power of Taiwanese OEMs. The truth that these critical gamers do not enable the Taiwanese OEMs to have access to innovation shows that they have a higher bargaining power relatively.

Threat of Entry:

Dangers of entry in the Hong Kong Dragon Airlines Limited A Determining The Cost Of Capital manufacturing sector are low due to the reality that building wafer fabs and acquiring tools is highly expensive.For simply 30,000 systems a month the resources requirements can vary from $ 500 million to $2.5 billion depending upon the size of the systems. The production required to be in the newest modern technology and there for brand-new gamers would not be able to complete with dominant Hong Kong Dragon Airlines Limited A Determining The Cost Of Capital OEMs (original tools producers) in Taiwan which were able to delight in economic climates of range. The current market had a demand-supply discrepancy as well as so oversupply was currently making it difficult to enable new gamers to appreciate high margins.

Firm Strategy:

The region's production firms have relied on a method of mass production in order to reduce prices via economies of scale. Since Hong Kong Dragon Airlines Limited A Determining The Cost Of Capital production makes use of standard procedures and also basic and also specialty Hong Kong Dragon Airlines Limited A Determining The Cost Of Capital are the only 2 categories of Hong Kong Dragon Airlines Limited A Determining The Cost Of Capital being manufactured, the processes can easily take advantage of automation. The industry has dominant producers that have actually developed partnerships for modern technology from Oriental as well as Japanese companies. While this has actually led to schedule of innovation and range, there has actually been disequilibrium in the Hong Kong Dragon Airlines Limited A Determining The Cost Of Capital sector.

Threats & Opportunities in the External Environment

According to the interior and exterior audits, possibilities such as strategicalliances with modern technology companions or growth with merger/ purchase can be checked out by TMC. In addition to this, a move in the direction of mobile memory is likewise an opportunity for TMC specifically as this is a specific niche market. Dangers can be seen in the type of over reliance on international players for modern technology and competitors from the US and also Japanese Hong Kong Dragon Airlines Limited A Determining The Cost Of Capital makers.

Porter’s Five Forces Analysis