Home >> Harvard >> Hong Kong Dragon Airlines Limited A Determining The Cost Of Capital >> Vrio Analysis
Menu

Hong Kong Dragon Airlines Limited A Determining The Cost Of Capital Case VRIO Analysis

CASE ANALYSIS


Home >> Harvard >> Hong Kong Dragon Airlines Limited A Determining The Cost Of Capital >> Vrio Analysis

Hong Kong Dragon Airlines Limited A Determining The Cost Of Capital Case Study Help

Several areas can be identified where FG has an one-upmanship over its rivals. These locations would be examined utilizing the Hong Kong Dragon Airlines Limited A Determining The Cost Of Capital VIRO structure where the 'value', 'inimitability', 'rarity' and company' of FG would certainly be reviewed in regards to its payment in the direction of its one-upmanship. The structure has actually been shown in appendix 3.

It can be seen that FG is offering a value-added product, which is not just a way of acquiring high margins for the business, yet is important for the client also. Smoked seafood items are looked upon as value-added items therefore FG is certainly supplying value to the market and also to the entrepreneur in the kind of high saving potential from fish items. FG's capacity to produce initial Asian inspired smoked fish and shellfish products can be considered an unmatched skill.

The business has actually placed obstacles to entrance for brand-new entrants by encouraging customers to be demanding in regards to asking for their choices. Not just has this made the service rare, it has actually increased the expense of entrance for particular niche gamers considering that FG's diversification and flexibility can not be matched by new participants in the short run. This highlights another point of inimitability.

The reality that the business is not product-orientated yet is a market-orientated organisation which is adaptable enough in its capability to adjust to dynamic market situations recommends that its method of arranging services is definitely its competitive edge. Along with this, business is arranged to ensure that it has much less dependence on importers and trading business which includes in its one-upmanship as an organization in a market where smoked fish products need to be imported from various other countries.

In addition to these factors, FG's long term partnerships with its consumer that has actually brought about brand commitment from their side and the previous's constant support of quality assurance to keep this brandloyalty is an extra aspect offering it an one-upmanship.

As per the Hong Kong Dragon Airlines Limited A Determining The Cost Of Capital VIRO structure, if a firm's sources are valuable however can be mimicked easily, it might have a temporary affordable benefit. In FG's case, it can be seen how a sustained competitive advantage is feasible through the company's flexibility, market-orientated method, received long-termrelationships and also innovative skills of the entrepreneur.