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Hong Kong Dragon Airlines Limited B Lease Vs Buy Decision Case Porter’s Five Forces Analysis

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Hong Kong Dragon Airlines Limited B Lease Vs Buy Decision Case Study Solution

Bargaining Power of Supplier:

The vendor in the Taiwanese Hong Kong Dragon Airlines Limited B Lease Vs Buy Decision market has a reduced negotiating power although that the industry has prominence of 3 players including Powerchip, Nanya and ProMOS. Hong Kong Dragon Airlines Limited B Lease Vs Buy Decision makers are simple original devices producers in critical alliances with international gamers in exchange for innovation. The second factor for a reduced negotiating power is the truth that there is excess supply of Hong Kong Dragon Airlines Limited B Lease Vs Buy Decision units as a result of the large scale production of these leading industry players which has reduced the rate per unit and enhanced the bargaining power of the purchaser.

Threat of Substitutes & Degree of Rivalry:

The threat of alternatives in the market is high offered the reality that Taiwanese manufacturers take on market share with global gamers like Intel, Motorola, IBM, Hitachi, NEC, Toshiba, Samsung and Fujitsu. This suggests that the marketplace has a high level of rivalry where producers that have layout and also development abilities along with producing competence might be able to have a higher bargaining power over the market.

Bargaining Power of Buyer:

The market is dominated by gamers like Micron, Elpida, Samsung and Hynix which additionally minimize the buying powers of Taiwanese OEMs. The fact that these calculated players do not permit the Taiwanese OEMs to have access to innovation suggests that they have a higher negotiating power comparatively.

Threat of Entry:

Risks of entry in the Hong Kong Dragon Airlines Limited B Lease Vs Buy Decision manufacturing sector are reduced because of the fact that building wafer fabs and also purchasing tools is highly expensive.For simply 30,000 systems a month the resources demands can range from $ 500 million to $2.5 billion relying on the size of the systems. The production needed to be in the most recent technology as well as there for brand-new players would certainly not be able to compete with dominant Hong Kong Dragon Airlines Limited B Lease Vs Buy Decision OEMs (original equipment manufacturers) in Taiwan which were able to delight in economies of range. The present market had a demand-supply imbalance and so excess was currently making it tough to permit brand-new players to enjoy high margins.

Firm Strategy:

Considering that Hong Kong Dragon Airlines Limited B Lease Vs Buy Decision manufacturing utilizes common processes and typical and also specialized Hong Kong Dragon Airlines Limited B Lease Vs Buy Decision are the only 2 groups of Hong Kong Dragon Airlines Limited B Lease Vs Buy Decision being produced, the processes can quickly make use of mass production. While this has led to schedule of modern technology and also range, there has actually been disequilibrium in the Hong Kong Dragon Airlines Limited B Lease Vs Buy Decision sector.

Threats & Opportunities in the External Setting

As per the inner as well as external audits, possibilities such as strategicalliances with technology partners or development through merger/ acquisition can be discovered by TMC. A relocation in the direction of mobile memory is additionally an opportunity for TMC particularly as this is a niche market. Hazards can be seen in the type of over dependence on international gamers for technology as well as competition from the United States and Japanese Hong Kong Dragon Airlines Limited B Lease Vs Buy Decision producers.

Porter’s Five Forces Analysis