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Hong Kong Dragon Airlines Limited B Lease Vs Buy Decision Case VRIO Analysis

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Hong Kong Dragon Airlines Limited B Lease Vs Buy Decision Case Study Solution

A number of areas can be identified where FG has an one-upmanship over its competitors. These locations would certainly be analyzed making use of the Hong Kong Dragon Airlines Limited B Lease Vs Buy Decision VIRO framework where the 'worth', 'inimitability', 'rarity' and company' of FG would certainly be reviewed in regards to its contribution in the direction of its competitive edge. The structure has actually been displayed in appendix 3.

It can be seen that FG is providing a value-added product, which is not simply a means of obtaining high margins for business, but is valuable for the customer also. Smoked seafood products are considered as value-added products and so FG is certainly using worth to the marketplace and also to the business owner in the kind of high saving potential from fish items. Similarly, FG's capacity to produce original Asian passionate smoked fish and shellfish items can be taken into consideration a supreme ability.

Business has placed obstacles to access for brand-new entrants by motivating consumers to be demanding in terms of requesting their preferences. Not just has this made the solution rare, it has raised the price of access for specific niche players considering that FG's diversification as well as flexibility can not be matched by new entrants in the short run. This highlights an additional factor of inimitability.

The fact that business is not product-orientated yet is a market-orientated service which is flexible enough in its capability to get used to dynamic market circumstances suggests that its means of arranging solutions is certainly its one-upmanship. Along with this, the business is arranged to ensure that it has less reliance on importers and also trading companies which adds to its one-upmanship as an organization in a market where smoked fish items have to be imported from various other nations.

In addition to these factors, FG's long term relationships with its consumer that has caused brand commitment from their side and also the former's constant reinforcement of quality assurance to keep this brandloyalty is an added aspect offering it a competitive edge.

As per the Hong Kong Dragon Airlines Limited B Lease Vs Buy Decision VIRO structure, if a firm's resources are important but can be imitated quickly, it may have a short-term affordable benefit. Nevertheless, a continual affordable advantage would arise from sources which are valuable, unusual and pricey to mimic while at the exact same time the company has the capability to organize these for an optimum advantage (Rothaermel, 2013). In FG's case, it can be seen exactly how a sustained affordable benefit is possible via the company's flexibility, market-orientated technique, received long-termrelationships as well as ingenious skills of the business owner. These factors have currently been discussed in the Hong Kong Dragon Airlines Limited B Lease Vs Buy Decision SWOT analysis as internal strengths.