Menu

Initial Public Offerings Case Study Solution

CASE STUDY

Home >> Harvard >> Initial Public Offerings >>

Initial Public Offerings Case Study Help

Background and Facts

Initial Public Offerings an office supplies retailer for little and moderate sized services has actually lately been involved in planning for a merger with its competitor Residence Deport, which has influenced performance levels in departmentswith the elderly supervisor associated with legal problems put forth by the government Trade Commission. With the Advertising Head putting forward the information of his departure from the firm in one year, Jeannie Lewis, the current head of procedures has actually been asked to take the duty in the future. With obstacles in the kind of a potential cultural adjustment as well as low employee spirits, the organization needs a full reengineering initiative at the marketing department.

Problem Statement
Porter's 5 Forces Analysis
The prospective social modification at the advertising and marketing department of Initial Public Offerings is boosting unpredictability in the workplace causing different obstacles for the Jeannie Lewis that would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in impacting strategic choices given that Stapes Inc. needed to abandon its plans of combining with Office Deport after the Federal Trade Commission's treatment at the same time. Offered the reality that the shop has an international visibility with branches in UK, UNITED STATES, Canada and also Germany, political consider each of these nations might be able to impact performance or critical objectives. Federal Trade Commission's antitrust suit versus the merger took up beneficial time of the company's elderly administration recommending that 'political' factors can have significant ramifications for a global business.

Economic Factors: Financial factors such as the introduction of local business in the international circumstance suggest that Initial Public Offerings is growing in an environment where there is prospective growth of companies. In addition to this, truth that shop consumers are mainly searching for workplace materials for home offices suggests that the market has a rising pattern of entrepreneurs as well as home based businesses.

Social factors: Social fads in the economic climate reveal that customers are searching for benefit along with appealing costs. Marketing research shows how the client for Initial Public Offerings lacks understanding regarding discovering services which can use a mix of benefit as well as inexpensive.

Technological factors: Innovation plays an important role in Initial Public Offerings's business technique particularly as the organization is piloting Technology facilities which would supply modern technology sales and also assistance in the kind of memory upgrades, outer setups. (Summary of PARASITE in appendix 2).

OB Issues and also Symptoms.

A number of underlying Organizational Actions problems can be seen in Initial Public Offerings's case as highlighted in this area.

Uneasiness regarding cultural change: There is worry about a cultural adjustment that would occur once Todd Krasnow leaves from his placement as the Executive Vice Head Of State of Advertising And Marketing with a lot of the personnel already revealing unhappiness over this prospective relocation. This predicted adjustment has actually created anxiety in the workplace which has actually been paired with the previous tension of preparing the firm for a potential merger with Home Deport.
Pest Analysis
Stressful Task Environment for Newcomers: There is lack of workers that can match the demanding setting of a hectic organization. Not only does this lead to trouble in discovering the appropriate people, it places anxiety on new hires as can not endure the speed as well as pressure that the organization expects them to birth.

Dual Reporting Lines: Novices locate this business society troublesome as well as hard to cope with specifically as dotted line partnerships are suggested to be weak in general and objective setup and efficiency assessment is still done by the solid line supervisor. This implies that newbies can lose quality regarding their corresponding functions and also purposes specifically as populated line reporting does not maintain them in direct interaction with the solid line managers.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor rather than Bridget Coles despite the fact that it had actually been speculated that the latter would take Krasnow's position came as an impact to her spirits. Lewis might have been qualified and also proper for the task however the reality that Kransnow's departure would make Coles a direct report to Lewis may have been the factor for Coles' resignation from solutions.

Anxiety & Task Insecurity: Concern and also instability can be determined as 2 major issues that Lewis would certainly be handling specifically as the merging has now be terminated and two senior executives of the advertising division would be leaving. The whole duty of the department would be dropping on Lewis's shoulders who would not simply supervise of brining regarding a cultural adjustment however would also have to prove herself in her brand-new function.

Incompatible Administration Design of Leader: Lewis's monitoring style as well as its incompatibility with the marketing division's duty can likewise be viewed as an OB obstacle particularly as she has actually been made use of to handling concerns in the operations department where workers are shown to concentrate on procedures and get them right. The advertising department on the various other hand can be seen as a group of people that are made use of to being nurtured by Krasnow who focused much more on result than processes.

Interdepartmental Disputes: Interdepartmental disagreements in between 3 divisions, marketing, merchandizing and also procedures respectively over the allowance of the marketing mix can be determined as an additional OB worry. The marketing division does not share the same vision as the other two divisions regarding the aloocation of the advertising mix twoards promotions as well as advertsing, the merchandizing as well as procedures divisions do not concur over the advertising and marketing mix allotment amongst one an additional either.

Disintegration in Marketing Department: Fragmentation between the advertising and marketing departments can be determined as one more OB concern which could need more focus. The fact that the advertising and marketing sections in the advertising and marketing department are detached is avoiding both divisions from acquiring from each various other's experience and also experience. Assimilation of advertising and marketing with retailing and procedures would become more difficult if the advertising division itself is disintegrated which can be another prospective OB worry.

Initial Public Offerings Analysis

Various theories have been made use of to clarify the circumstances to obtain more clearness about the situation available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, the majority of managers believe that subordinates are easy and careless, have little passion and withstand change. The scenario at Initial Public Offerings is not entirely following Concept X, it can be seen that brand-new hires are discovering this environment rather stressful which might eventually lead to a greater disposition of the monitoring towards Theory X. Also while evaluating Lewis's monitoring design, concept X may have been appropriate in the procedures department to some extent however the Marketing division would need reliance on Concept Y in order to get the imagination and creativity from the teams.

Tuckman's Teamwork Concept: As for Lewis's problem regarding bringing harmony between the marketing and advertising department is concerned, this would initially bring about clash as talked about by Bruce Tuckman in his 'Team effort Concept'. (Tuckman, 1965). According to Tuckman's concept displayed in appendix 3, during the preliminary phase of group development, individuals may not bond, as they are hectic locating their area in the team. By incorporating the marketing and advertising division's work, there may be the same preliminary detach which could lead to the second phase of 'storming' where the groups test each other. However, it is only during the third stage or 'norming' when they would certainly collaborate to share ideas prior to the team can bring about harmony in the 4th phase 'performing'.

Bridges' Change Version: Based On William Bridge's concept (appendix 4), individuals are fairly awkward with adjustment, which is apparent by the circumstance at Initial Public Offerings The situation can be viewed as a normal course of life if is researched according to Bridge's theory where he clarifies that individuals go through 3 phases of change when they experience adjustment. 'End, shedding and also Letting go', The Neutral Zone and 'The New Beginning' (Bridges, 2004). When individuals exist with modification, they enter stage one and so there might be emotions like unhappiness, uncertainty, stress, anger, worry, denial and disorientation.The situation at the marketing department of Initial Public Offerings is similar so Lewis can obtain comfy with the concept that it is not amazing actions. In the second stage, there may be a requirement to bridge the space in between the new and also old culture so Lewis might need to face this ordeal once Krasnow leaves. There might be low morale as well as reduced efficiency at this phase which should not be taken as a problem. It is throughout this phase that Lewis will certainly have to offer advice to the division so that they can discover a sense of direction. It can be seen exactly how Krasnow has currently made this change easier by making Lewis obtain involved in the division a year prior to his actual separation. According to Bridges' Version, phase three will produce openness to learning, High power and also dedication as people will certainly accept the change (Bridges, 2004).
Vrio Analysis
Maslow's Demand pecking order: The OB problem pertaining to insecurity at the work environment has been activated firstly by the modification in monitoring and secondly by the reality that the merging will no longer be launched. Abraham Maslow in his Theory of 'Demands Pecking order' (appendix 5) has goes over the relevance of 'security requires as being a lower level need of a human for causing motivation. As seen in the pyramid shared in appendix 3, we can see exactly how 'the demand to really feel safe as well as unharmed' goes to the second degree of needs. Before a staff member can be made to develop psychologically, he requires to have his 'Physiological 'as well as 'Safety and security' requires satisfied. This indicates that unless the workers are made to really feel protected regarding their existing employment status in Initial Public Offerings they might not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Initial Public Offerings Case Study



Effects of Analysis.

The OB analysis has considered various concepts to recognize exactly how to manage the present situation handy. The following three options have actually been proposed to assist Lewis take care of the business challenges in the marketing division. Each of these choices has actually been proposed for alleviating the change required to bring the advertising and marketing department in accordance with the needs of the marketplace and for making the social change that would certainly follow once the existing leader leaves.

Assimilation of marketing and advertising functions. Dividing Adverting and also Production features. Combination of Advertising with Workflow.

Evaluation of Alternatives.

Judith Shapiro that has earlier been spoken with by Lewis during the earlier merger days has expertise in business-to-business advertising along with agency and also retail marketing experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to take care of both marketing as well as advertising and marketing functions.

The advantage of this strategy is that it will certainly incorporate the two features while reducing the need for hiring an extra source for advertising and marketing. Lewis would certainly be heading the advertising department as well as in any case her replacement would be needed for the present function that she is performing. The drawback of this choice is that exterior hiring may produce animosity from inner personnel who may be considering the placement of EVP after Lewis takes control of Krasnow's position.

Separating Adverting and Production: Provided the competitive pressures and high quality job needed from the advertising agency, it is advised that Lewis must permit the production unit to be a separate feature from the advertising system. Given that most advertising agencies had these 2 functions as separate systems, it makes even more sense to adhere to the standard. Both features may be able to concentrate on their core activates extra successfully. The disadvantage of this method would certainly be that added prices would certainly have to be birthed for setting up separate production features. A manufacturing head may have to be worked with which might increase expenses for the organization.

Integration of Advertising with Workflows: Because Lewis is currently taking care of the advertising and marketing and operations departments all at once; it makes good sense to incorporate both features because she has actually been efficiently looking after both ends. The fact that both departments currently have significant distinctions over allotment of resources suggests that this assimilation may be able to bring about harmony especially as Lewis would be heading both ends.However there are numerous drawbacks of this action particularly as it would certainly place too much concern over Lewis's shoulders. The reality that Lewis has to adapt her administration design for the advertising and marketing department suggests that these two departments would certainly be culturally varied. Lewis might not be able to apply one kind of leadership design to both divisions which can result in ineffectiveness in either one of the 2 features.

Suggestion.



An assessment of the three options suggests that assimilation of marketing as well as operations would not be a viable relocation due to the substantial distinctions between the two departments in spite of the reality that currently Lewis is dealing with both. While splitting up of the production function might have been a favorable action for the advertising department, the truth that it would certainly indicate positioning a third function under Lewis's wing indicates this ought to be avoided.

Activity Plan.
Recommendation
Lewis will certainly take over the role of EVP Marketing after Krasnow leaves.

Marketing and advertising functions would certainly be combined.

Judith Shapiro will be hired to take Lewis's location as SVP of advertising and marketing.

Production feature will continue to be component of advertising and marketing under marketing feature.

Lewis will divide herself from operations.

A democratic leadership style with worker empowerment will be used in advertising and marketing department.

Open door policy and also emphasis on cross department communication will be aimed at eliminating discord.

Contingency plan.

If the integration does not work out as planned, a backup plan would follow which would certainly divide the production feature from the advertising feature to reduce the lots on the SVP of marketing and advertising. In case Judith Shapiro does not obtain employed, Lewis will be heading the advertising and marketing department without an SVP. In that case the production function will absolutely be divided by positioning it under an SVP production.