International Lobbying And The Dow Chemical Company A Case Study Analysis


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Background and Facts

International Lobbying And The Dow Chemical Company A an office supplies store for small and also average sized businesses has recently been involved in preparing for a merger with its competitor Residence Deport, which has influenced efficiency levels in departmentswith the elderly supervisor involved in lawful complications presented by the federal Trade Commission. With the Advertising and marketing Head advancing the news of his separation from the company in one year, Jeannie Lewis, the present head of operations has been asked to take the function in the future. With obstacles in the type of a prospective social change as well as reduced employee morale, the company wants a full reengineering initiative at the advertising and marketing division.

Issue Declaration
Porter's 5 Forces Analysis
The potential cultural modification at the marketing department of International Lobbying And The Dow Chemical Company A is enhancing uncertainty in the working environment causing different challenges for the Jeannie Lewis that would be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in influencing tactical decisions considering that Stapes Inc. needed to desert its plans of merging with Workplace Deport after the Federal Trade Payment's intervention at the same time. Provided the truth that the shop has an international visibility with branches in UK, U.S.A., Canada as well as Germany, political factors in each of these nations may have the ability to influence efficiency or calculated objectives. Federal Trade Compensation's antitrust match against the merging took up valuable time of the company's elderly administration suggesting that 'political' factors can have significant ramifications for a worldwide business.

Economic Factors: Economic factors such as the development of small companies in the international situation recommend that International Lobbying And The Dow Chemical Company A is flourishing in a setting where there is potential development of services. Reality that store customers are primarily looking for office products for home offices suggests that the market has an increasing trend of entrepreneurs as well as home based organisations.

Social factors: Social fads in the economy reveal that clients are trying to find convenience along with attractive rates. Market research demonstrates how the client for International Lobbying And The Dow Chemical Company A lacks understanding regarding finding remedies which can supply a mix of ease as well as affordable.

Technological factors: Innovation plays an essential function in International Lobbying And The Dow Chemical Company A's organisation approach especially as the company is piloting Technology facilities which would offer technology sales and also assistance in the kind of memory upgrades, peripheral setups. (Recap of INSECT in appendix 2).

OB Issues and also Symptoms.

Numerous underlying Organizational Behavior issues can be seen in International Lobbying And The Dow Chemical Company A's case as highlighted in this area.

Worries about cultural adjustment: There is concern about a social change that would occur as soon as Todd Krasnow leaves from his setting as the Exec Vice President of Advertising with most of the employee already revealing unhappiness over this possible action. This expected change has produced anxiety in the work environment which has actually been paired with the past stress and anxiety of preparing the company for a possible merging with Residence Deport.
Pest Analysis
Difficult Task Atmosphere for Newcomers: There is shortage of workers that can match the demanding atmosphere of a hectic company. Not just does this lead to problem in locating the right people, it places tension on new hires as can not stand up to the rate and also stress that the organization anticipates them to bear.

Dual Reporting Lines: Newbies locate this organizational culture cumbersome and also difficult to handle especially as dotted line relationships are indicated to be weak generally as well as objective setup as well as performance assessment is still done by the solid line manager. This indicates that newbies might lose clarity about their corresponding duties and also purposes specifically as populated line reporting does not keep them in straight interaction with the solid line managers.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor rather than Bridget Coles even though it had actually been speculated that the last would certainly take Krasnow's setting came as a blow to her spirits. Lewis might have been qualified and also appropriate for the work however the fact that Kransnow's separation would make Coles a straight record to Lewis may have been the factor for Coles' resignation from solutions.

Worry & Work Instability: Anxiety and also instability can be determined as two significant issues that Lewis would be taking care of particularly as the merging has now be cancelled and also 2 elderly executives of the advertising and marketing department would be leaving. The entire responsibility of the division would certainly be falling on Lewis's shoulders who would not simply be in charge of brining about a cultural change yet would additionally need to show herself in her brand-new function.

Incompatible Administration Style of Leader: Lewis's administration design and its incompatibility with the advertising division's function can likewise be seen as an OB difficulty particularly as she has been utilized to taking care of concerns in the procedures division where employees are instructed to concentrate on processes and get them right. The advertising department on the various other hand can be viewed as a team of people who are utilized to being supported by Krasnow who focused a lot more on output than processes.

Interdepartmental Arguments: Interdepartmental disagreements between 3 departments, marketing, merchandizing and also operations respectively over the appropriation of the advertising mix can be recognized as one more OB issue. Although the advertising division does not share the very same vision as the various other 2 departments regarding the aloocation of the marketing mix twoards promos and also advertsing, the merchandizing and procedures departments do not concur over the advertising and marketing mix allocation amongst each other either.

Fragmentation in Advertising And Marketing Division: Fragmentation in between the marketing and advertising departments can be recognized as one more OB concern which could require further attention. The reality that the marketing and advertising areas in the marketing division are separated is avoiding both divisions from getting from each other's experience and also know-how. Integration of advertising and marketing with retailing and procedures would end up being more difficult if the marketing department itself is degenerated which can be another possible OB problem.

International Lobbying And The Dow Chemical Company A Analysis

Numerous theories have actually been utilized to clarify the conditions to get more clarity concerning the situation available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, a lot of managers think that staffs are passive as well as careless, have little aspiration and also resist modification. The circumstance at International Lobbying And The Dow Chemical Company A is not totally following Theory X, it can be seen that brand-new hires are discovering this setting instead difficult which may eventually lead to a better inclination of the monitoring towards Theory X. Also while examining Lewis's management style, concept X may have been ideal in the procedures division to some extent but the Advertising department would certainly call for dependence on Theory Y in order to get the creativity as well as originality from the teams.

Tuckman's Teamwork Theory: As much as Lewis's issue concerning bringing harmony between the marketing and marketing department is concerned, this would at first lead to contrast as talked about by Bruce Tuckman in his 'Synergy Theory'. By combining the advertising and marketing and also advertising department's work, there may be the exact same preliminary separate which can lead to the 2nd phase of 'storming' where the groups challenge one an additional.

When individuals are presented with change, they go into stage one and so there may be feelings like sadness, unpredictability, stress, anger, concern, denial and disorientation.The scenario at the advertising division of International Lobbying And The Dow Chemical Company A is similar so Lewis can obtain comfortable with the idea that it is not extraordinary actions. It is throughout this stage that Lewis will certainly have to give support to the department so that they can locate a sense of instructions. It can be seen just how Krasnow has actually already made this shift easier by making Lewis get entailed in the division a year before his actual departure.
Vrio Analysis
Abraham Maslow in his Concept of 'Needs Hierarchy' (appendix 5) has goes over the significance of 'security requires as being a lower level requirement of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the demand to feel secure as well as out of threat' is at the 2nd degree of needs. Prior to a worker can be made to establish emotionally, he needs to have his 'Physiological 'as well as 'Safety' needs satisfied.

SWOT Analysis for International Lobbying And The Dow Chemical Company A Case Study

Effects of Analysis.

The OB analysis has considered different theories to understand exactly how to cope with the existing situation handy. The following 3 choices have been recommended to help Lewis handle the business challenges in the advertising division. Each of these choices has been proposed for reducing the transition required to bring the advertising and marketing department in accordance with the demands of the marketplace and also for making the social adjustment that would certainly comply with when the existing leader leaves.

Combination of marketing and advertising functions. Dividing Adverting and also Manufacturing features. Integration of Advertising with Procedures.

Evaluation of Alternatives.

Assimilation of Advertising & Advertising And Marketing Functions: The internal advertising firm of International Lobbying And The Dow Chemical Company A is currently strength for the organization in terms of saving up on expenses connected to advertising and promotion. Given that no brand-new employment has actually been done after Bridget Cole's departure with the coverage line being straight designated to Krasnow for the marketing feature, this is a beneficial opportunity for integrating the advertising and marketing functions. Judith Shapiro that has earlier been interviewed by Lewis during the earlier merging days has expertise in business-to-business marketing together with agency and also retail marketing experience. When Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising and marketing to handle both marketing and advertising features.

The benefit of this approach is that it will certainly integrate the two functions while decreasing the requirement for employing an additional resource for advertising. In addition to this, Lewis would be heading the marketing department and also regardless her replacement would certainly be needed for the present function that she is carrying out. The disadvantage of this choice is that exterior hiring may produce animosity from inner personnel that may be considering the placement of EVP after Lewis takes over Krasnow's placement.

Dividing Adverting as well as Manufacturing: Provided the competitive pressures and premium quality work called for from the advertising agency, it is suggested that Lewis should permit the production unit to be a different feature from the advertising system. Given that a lot of ad agency had these two features as different systems, it makes even more feeling to follow the norm. Both functions might be able to focus on their core triggers a lot more efficiently. Nonetheless, the drawback of this strategy would be that extra expenses would certainly need to be borne for setting up different manufacturing functions. A production head may have to be worked with which could enhance overheads for the company.

Combination of Marketing with Workflows: Considering that Lewis is already taking care of the advertising and marketing and operations divisions all at once; it makes sense to incorporate the 2 features because she has actually been efficiently taking treatment of both ends. The truth that Lewis has to adjust her administration design for the advertising and marketing department recommends that these two divisions would certainly be culturally varied.


An assessment of the three options indicates that integration of advertising and marketing and operations would certainly not be a viable move as a result of the vast differences in between both divisions despite the fact that presently Lewis is handling both. While separation of the manufacturing feature might have been a beneficial relocation for the advertising and marketing division, the reality that it would imply putting a 3rd function under Lewis's wing implies this ought to be avoided. The assimilation of the advertising and marketing division is the most effective alternative in terms of obtaining the optimum arise from the department. An action plan for this option is talked about listed below.

Activity Strategy.
Lewis will certainly take over the duty of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing functions would be combined.

Judith Shapiro will certainly be hired to take Lewis's location as SVP of marketing and advertising.

Manufacturing feature will certainly stay part of marketing under advertising function.

Lewis will separate herself from operations.

An autonomous management design with worker empowerment will certainly be made use of in advertising division.

Open up door plan and also emphasis on cross department communication will be aimed at removing discord.

Backup strategy.

If the combination does not exercise as planned, a contingency plan would comply with which would separate the production feature from the advertising and marketing function to reduce the lots on the SVP of advertising and marketing. In case Judith Shapiro does not obtain hired, Lewis will be heading the advertising department without an SVP. Because case the production function will absolutely be separated by placing it under an SVP production.