International Paper The Aussedat Rey Acquisition Case Study Analysis


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International Paper The Aussedat Rey Acquisition Case Study Analysis

Background and Facts

International Paper The Aussedat Rey Acquisition an office materials merchant for small and also average sized businesses has recently been associated with planning for a merging with its competitor Residence Deport, which has actually affected efficiency levels in departmentswith the senior supervisor associated with lawful difficulties presented by the government Profession Commission. With the Advertising and marketing Head advancing the information of his separation from the business in one year, Jeannie Lewis, the present head of procedures has been asked to take the role in the near future. With difficulties in the type of a prospective cultural change and also low worker morale, the company requires a full reengineering effort at the advertising and marketing department.

Problem Statement
Porter's 5 Forces Analysis
The possible cultural adjustment at the marketing division of International Paper The Aussedat Rey Acquisition is boosting unpredictability in the workplace leading to various obstacles for the Jeannie Lewis that would certainly be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in affecting calculated decisions because Stapes Inc. had to abandon its plans of merging with Office Deport after the Federal Trade Compensation's intervention at the same time. Given the fact that the shop has a global existence with branches in UK, U.S.A., Canada and also Germany, political consider each of these nations may be able to affect efficiency or strategic objectives. Federal Trade Payment's antitrust match against the merging occupied beneficial time of the company's elderly monitoring recommending that 'political' factors can have significant ramifications for a global business.

Economic Factors: Financial factors such as the appearance of small businesses in the international scenario suggest that International Paper The Aussedat Rey Acquisition is flourishing in an environment where there is prospective development of companies. In addition to this, truth that store clients are mostly trying to find office supplies for home offices recommends that the market has a climbing pattern of entrepreneurs and online organisations.

Social factors: Social patterns in the economy reveal that consumers are looking for convenience along with appealing prices. Market research shows how the client for International Paper The Aussedat Rey Acquisition does not have recognition regarding locating services which can provide a mix of benefit and inexpensive.

Technical factors: Modern technology plays an important function in International Paper The Aussedat Rey Acquisition's business strategy specifically as the organization is piloting Modern technology facilities which would certainly supply technology sales and support in the type of memory upgrades, outer installations. (Summary of PEST in appendix 2).

OB Issues and Effects.

Numerous underlying Business Habits concerns can be seen in International Paper The Aussedat Rey Acquisition's case as highlighted in this section.

Apprehensions regarding cultural adjustment: There is apprehension regarding a cultural modification that would take place when Todd Krasnow leaves from his position as the Exec Vice Head Of State of Advertising with a lot of the staff members currently showing discontent over this possible step. This anticipated modification has actually created stress and anxiety in the workplace which has actually been combined with the past tension of preparing the company for a possible merging with House Deport.
Pest Analysis
Stressful Task Environment for Newcomers: There is lack of workers that can match the stressful setting of a fast-paced organization. Not just does this lead to difficulty in locating the ideal people, it puts stress on brand-new hires as can not hold up against the pace and stress that the organization anticipates them to bear.

Dual Coverage Lines: Beginners find this organizational society cumbersome and hard to deal with especially as populated line partnerships are indicated to be weak generally and also unbiased setting as well as efficiency assessment is still done by the strong line manager. This means that newbies might shed clearness regarding their particular functions and also objectives especially as dotted line reporting does not keep them in straight interaction with the strong line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower rather than Bridget Coles despite the fact that it had actually been hypothesized that the latter would take Krasnow's setting came as a strike to her spirits. Lewis may have been capable as well as appropriate for the task yet the reality that Kransnow's departure would certainly make Coles a direct record to Lewis might have been the factor for Coles' resignation from services.

Anxiety & Work Instability: Fear and insecurity can be identified as two significant problems that Lewis would certainly be taking care of specifically as the merger has currently be terminated and also two senior execs of the marketing department would be leaving. The whole obligation of the department would certainly be dropping on Lewis's shoulders that would not just supervise of brining concerning a cultural modification but would additionally have to show herself in her new duty.

Incompatible Management Design of Leader: Lewis's monitoring design as well as its conflict with the advertising division's role can likewise be seen as an OB obstacle especially as she has been made use of to taking care of concerns in the procedures department where workers are taught to concentrate on processes as well as obtain them. The advertising and marketing department on the various other hand can be viewed as a group of individuals who are utilized to being supported by Krasnow that focused more on outcome than processes.

Interdepartmental Differences: Interdepartmental disputes between three divisions, advertising and marketing, merchandizing and also operations specifically over the allotment of the advertising mix can be identified as one more OB concern. Although the advertising department does not share the exact same vision as the various other 2 divisions regarding the aloocation of the marketing mix twoards promotions as well as advertsing, the merchandizing as well as procedures departments do not concur over the advertising mix allowance among one another either.

Fragmentation in Advertising And Marketing Division: Disintegration in between the advertising and marketing departments can be determined as another OB concern which might require additional interest. The truth that the advertising and marketing areas in the advertising and marketing division are disconnected is protecting against both departments from obtaining from each other's experience and knowledge. Integration of advertising with merchandising as well as operations would certainly come to be harder if the advertising division itself is broken down which can be one more prospective OB problem.

International Paper The Aussedat Rey Acquisition Analysis

Numerous theories have been made use of to clarify the situations to obtain additional clarity about the circumstance handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, the majority of supervisors think that subordinates are passive and also lazy, have little aspiration and stand up to adjustment. The situation at International Paper The Aussedat Rey Acquisition is not completely adhering to Theory X, it can be seen that new hires are discovering this atmosphere instead difficult which might at some point lead to a better disposition of the administration in the direction of Concept X. Even while evaluating Lewis's administration style, concept X might have been suitable in the procedures department to some degree however the Marketing division would certainly call for reliance on Concept Y in order to obtain the imagination as well as originality from the teams.

Tuckman's Synergy Concept: As for Lewis's concern about bringing consistency in between the marketing and advertising department is concerned, this would at first cause clash as talked about by Bruce Tuckman in his 'Team effort Theory'. (Tuckman, 1965). As per Tuckman's theory displayed in appendix 3, during the preliminary stage of group development, individuals might not bond, as they are busy discovering their place in the team. By integrating the advertising and marketing department's work, there may coincide initial disconnect which might lead to the 2nd stage of 'storming' where the teams challenge each other. It is just during the 3rd phase or 'norming' when they would come with each other to share ideas before the team can bring around synergy in the 4th stage 'carrying out'.

When people are provided with modification, they go into stage one and so there may be feelings like sadness, uncertainty, irritation, anger, concern, rejection and also disorientation.The scenario at the marketing division of International Paper The Aussedat Rey Acquisition is comparable so Lewis can obtain comfortable with the suggestion that it is not phenomenal behavior. It is during this stage that Lewis will certainly have to offer support to the division so that they can discover a feeling of instructions. It can be seen how Krasnow has already made this shift easier by making Lewis obtain involved in the department a year before his actual departure.
Vrio Analysis
Abraham Maslow in his Concept of 'Requirements Hierarchy' (appendix 5) has discusses the relevance of 'security requires as being a lower degree need of a human for triggering motivation. As seen in the pyramid shared in appendix 3, we can see just how 'the requirement to really feel safe and out of threat' is at the 2nd degree of requirements. Before a worker can be made to create mentally, he needs to have his 'Physiological 'and also 'Security' requires satisfied.

SWOT Analysis for International Paper The Aussedat Rey Acquisition Case Study

Effects of Analysis.

The OB analysis has checked out numerous theories to understand exactly how to deal with the present situation available. The complying with 3 alternatives have been suggested to assist Lewis take care of the business challenges in the marketing division. Each of these alternatives has been proposed for reducing the shift needed to bring the advertising division in accordance with the demands of the market and for making the cultural modification that would certainly comply with as soon as the current leader leaves.

Assimilation of marketing and advertising functions. Separating Adverting and also Production features. Integration of Advertising with Operations.

Assessment of Alternatives.

Assimilation of Advertising And Marketing & Advertising Functions: The internal advertising firm of International Paper The Aussedat Rey Acquisition is currently toughness for the organization in regards to conserving up on expenses related to marketing and promotion. Considering that no brand-new recruitment has been done after Bridget Cole's separation with the coverage line being directly designated to Krasnow for the advertising function, this is a desirable opportunity for incorporating the advertising and marketing features. Judith Shapiro who has actually earlier been interviewed by Lewis during the earlier merger days has know-how in business-to-business advertising and marketing in addition to firm as well as retail advertising and marketing experience. Once Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising to take care of both marketing and advertising features.

The advantage of this method is that it will certainly integrate the two features while lowering the requirement for working with an added source for advertising and marketing. Lewis would certainly be heading the advertising division and also in any kind of case her substitute would be required for the existing role that she is doing. The disadvantage of this alternative is that external hiring may bring about resentment from interior workers that may be looking at the position of EVP after Lewis takes over Krasnow's position.

Dividing Adverting and also Production: Given the competitive pressures and also high quality job called for from the advertising agency, it is advised that Lewis should enable the production system to be a separate function from the advertising and marketing system. Given that a lot of advertising and marketing agencies had these two features as separate units, it makes more sense to comply with the norm.

Assimilation of Advertising with Procedures: Considering that Lewis is currently looking after the advertising and marketing and also operations divisions all at once; it makes sense to incorporate the two features given that she has been successfully taking care of both ends. The reality that the two departments already have significant distinctions over allocation of resources recommends that this combination might be able to cause harmony particularly as Lewis would be heading both ends.However there are various drawbacks of this step specifically as it would place too much burden over Lewis's shoulders. The truth that Lewis has to adjust her administration style for the advertising and marketing division recommends that these two departments would be culturally diverse. In addition to this, Lewis may not have the ability to apply one type of leadership style to both divisions which could cause inefficiency in either among both functions.


An examination of the three choices shows that assimilation of marketing as well as procedures would not be a practical step due to the huge differences between the two departments in spite of the fact that presently Lewis is taking care of both. While splitting up of the production feature may have been a positive step for the marketing department, the reality that it would certainly suggest putting a 3rd feature under Lewis's wing implies this need to be prevented.

Action Plan.
Lewis will take control of the function of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing features would be merged.

Judith Shapiro will certainly be hired to take Lewis's place as SVP of marketing and advertising.

Manufacturing feature will certainly remain part of marketing under marketing function.

Lewis will certainly separate herself from operations.

A democratic leadership style with worker empowerment will be made use of in marketing division.

Open door plan as well as focus on cross department interaction will certainly be targeted at getting rid of discord.

Contingency plan.

If the combination does not exercise as prepared, a backup plan would certainly follow which would divide the production function from the marketing feature to reduce the tons on the SVP of marketing and advertising. In case Judith Shapiro does not get employed, Lewis will be heading the advertising department without an SVP. Because case the production feature will absolutely be divided by putting it under an SVP manufacturing.