International Rivers Network And The Bujagali Dam Project B Case Study Analysis


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International Rivers Network And The Bujagali Dam Project B Case Study Analysis

Background and Facts

International Rivers Network And The Bujagali Dam Project B a workplace materials retailer for tiny and moderate sized organisations has actually lately been involved in preparing for a merger with its competitor Residence Deport, which has affected effectiveness degrees in departmentswith the senior supervisor involved in legal complications put forth by the federal Profession Payment. With the Marketing Head advancing the news of his separation from the firm in one year, Jeannie Lewis, the existing head of procedures has actually been asked to take the role in the future. With challenges in the form of a potential social change and reduced worker morale, the organization is in need of a complete reengineering initiative at the marketing division.

Issue Statement
Porter's 5 Forces Analysis
The possible cultural change at the advertising and marketing department of International Rivers Network And The Bujagali Dam Project B is boosting uncertainty in the workplace causing different challenges for the Jeannie Lewis that would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in affecting critical decisions considering that Stapes Inc. had to desert its plans of combining with Office Deport after the Federal Profession Commission's intervention in the process. Given the reality that the store has a global visibility with branches in UK, UNITED STATES, Canada as well as Germany, political consider each of these nations might have the ability to affect performance or strategic goals. Federal Trade Commission's antitrust match against the merger occupied beneficial time of the organization's elderly management recommending that 'political' factors can have significant ramifications for a global company.

Economic Factors: Financial factors such as the development of local business in the worldwide scenario recommend that International Rivers Network And The Bujagali Dam Project B is thriving in a setting where there is prospective growth of services. Fact that shop clients are mostly looking for office supplies for house workplaces suggests that the market has a climbing trend of business owners and house based companies.

Social factors: Social fads in the economy reveal that customers are searching for comfort in addition to eye-catching prices. Marketing research demonstrates how the consumer for International Rivers Network And The Bujagali Dam Project B lacks understanding about locating options which can provide a combination of ease as well as inexpensive.

Technical factors: Technology plays an important function in International Rivers Network And The Bujagali Dam Project B's company technique especially as the organization is piloting Technology facilities which would offer innovation sales and assistance in the form of memory upgrades, peripheral setups. (Summary of BUG in appendix 2).

OB Issues and also Symptoms.

Several underlying Business Behavior problems can be seen in International Rivers Network And The Bujagali Dam Project B's case as highlighted in this section.

Apprehensions about social change: There is apprehension about a social change that would occur when Todd Krasnow leaves from his placement as the Exec Vice President of Marketing with a lot of the employee already showing discontent over this possible move. This expected modification has developed tension in the workplace which has been combined with the previous stress and anxiety of preparing the firm for a potential merger with Home Deport.
Pest Analysis
Demanding Task Setting for Newcomers: There is shortage of personnel that can match the difficult environment of a busy company. Not just does this lead to problem in finding the right people, it puts stress on new hires as can not hold up against the pace and pressure that the organization anticipates them to birth.

Double Coverage Lines: Newcomers discover this business society cumbersome as well as tough to deal with particularly as dotted line relationships are meant to be weak generally and also objective setup as well as efficiency analysis is still done by the strong line manager. This implies that beginners might shed clearness regarding their corresponding functions as well as purposes particularly as dotted line coverage does not maintain them in straight interaction with the solid line managers.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor as opposed to Bridget Coles despite the fact that it had actually been speculated that the last would take Krasnow's position came as a strike to her morale. Lewis may have been qualified and also appropriate for the job but the truth that Kransnow's separation would make Coles a straight report to Lewis may have been the factor for Coles' resignation from solutions.

Concern & Job Insecurity: Worry as well as instability can be determined as two major problems that Lewis would be taking care of particularly as the merging has actually now be cancelled as well as two elderly executives of the advertising division would be leaving. The entire responsibility of the department would be falling on Lewis's shoulders who would not just supervise of brining regarding a cultural modification however would likewise need to verify herself in her brand-new duty.

Inappropriate Monitoring Design of Leader: Lewis's management design as well as its conflict with the advertising department's function can additionally be viewed as an OB challenge especially as she has actually been utilized to dealing with issues in the operations division where personnel are educated to concentrate on processes and also get them right. The advertising department on the other hand can be viewed as a team of people who are made use of to being nurtured by Krasnow who focused much more on result than procedures.

Interdepartmental Disagreements: Interdepartmental differences in between 3 departments, advertising, merchandizing as well as operations respectively over the allotment of the advertising and marketing mix can be identified as one more OB problem. Although the marketing department does not share the same vision as the various other 2 divisions concerning the aloocation of the marketing mix twoards promos and also advertsing, the merchandizing and procedures divisions do not agree over the advertising mix allocation among each other either.

Disintegration in Advertising And Marketing Department: Fragmentation in between the advertising and marketing departments can be determined as an additional OB issue which can require more attention. The fact that the advertising and marketing sections in the advertising and marketing department are detached is preventing both departments from getting from each various other's experience as well as competence. Assimilation of marketing with retailing and procedures would end up being more difficult if the advertising and marketing division itself is disintegrated which can be one more possible OB issue.

International Rivers Network And The Bujagali Dam Project B Analysis

Numerous theories have been utilized to describe the circumstances to obtain additional quality concerning the scenario handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, a lot of managers think that juniors are passive as well as lazy, have little ambition and also withstand modification. The scenario at International Rivers Network And The Bujagali Dam Project B is not totally complying with Theory X, it can be seen that brand-new hires are discovering this setting rather stressful which may at some point lead to a greater inclination of the administration in the direction of Concept X. Even while examining Lewis's monitoring design, concept X may have been ideal in the operations division to some extent yet the Advertising and marketing division would need dependence on Concept Y in order to obtain the creativity as well as originality from the groups.

Tuckman's Teamwork Theory: Regarding Lewis's problem concerning bringing consistency in between the advertising and marketing division is worried, this would at first cause contrast as discussed by Bruce Tuckman in his 'Synergy Theory'. (Tuckman, 1965). According to Tuckman's theory displayed in appendix 3, throughout the first stage of team growth, people might not bond, as they are hectic finding their area in the team. By incorporating the advertising and marketing division's job, there may coincide preliminary separate which can bring about the second phase of 'storming' where the teams test one another. It is only throughout the third phase or 'norming' when they would come together to share suggestions prior to the group can bring around synergy in the 4th phase 'executing'.

Bridges' Change Design: As per William Bridge's concept (appendix 4), individuals are rather uneasy with modification, which is noticeable by the scenario at International Rivers Network And The Bujagali Dam Project B The situation can be viewed as a normal program of life if is examined according to Bridge's theory where he discusses that individuals undergo 3 phases of shift when they experience modification. 'Ending, shedding as well as Letting go', The Neutral Area and 'The New Beginning' (Bridges, 2004). When individuals are presented with adjustment, they get in phase one and so there might be feelings like unhappiness, unpredictability, disappointment, rage, anxiety, denial and disorientation.The scenario at the marketing department of International Rivers Network And The Bujagali Dam Project B is similar so Lewis can get comfy with the idea that it is not amazing habits. In the 2nd phase, there may be a demand to bridge the gap between the brand-new and old culture so Lewis may have to encounter this experience once Krasnow leaves. There might be reduced morale and low productivity at this phase which should not be taken as a setback. It is throughout this phase that Lewis will certainly need to give advice to the division to ensure that they can find a sense of direction. It can be seen how Krasnow has currently made this change easier by making Lewis obtain associated with the division a year prior to his actual separation. As per Bridges' Design, phase 3 will certainly produce visibility to understanding, High power as well as commitment as people will embrace the change (Bridges, 2004).
Vrio Analysis
Maslow's Need power structure: The OB problem pertaining to instability at the workplace has actually been caused to start with by the adjustment in administration as well as secondly by the truth that the merging will certainly no more be initiated. Abraham Maslow in his Theory of 'Needs Power structure' (appendix 5) has talks about the relevance of 'safety requires as being a reduced degree need of a human for activating inspiration. As seen in the pyramid cooperated appendix 3, we can see how 'the demand to feel protected and also unharmed' goes to the second degree of needs. Before an employee can be made to create psychologically, he needs to have his 'Physiological 'and also 'Safety and security' needs met. This indicates that unless the employees are made to really feel protected concerning their current work status in International Rivers Network And The Bujagali Dam Project B they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for International Rivers Network And The Bujagali Dam Project B Case Study

Implication of Analysis.

The OB analysis has considered various theories to comprehend how to cope with the current scenario handy. The complying with 3 choices have been recommended to assist Lewis take care of the organizational difficulties in the advertising division. Each of these choices has actually been recommended for easing the shift needed to bring the advertising and marketing division according to the needs of the market as well as for making the social modification that would adhere to when the current leader leaves.

Assimilation of advertising and marketing features. Separating Adverting as well as Manufacturing functions. Assimilation of Advertising with Operations.

Assessment of Alternatives.

Integration of Marketing & Advertising Functions: The internal advertising and marketing agency of International Rivers Network And The Bujagali Dam Project B is already stamina for the company in regards to saving up on expenses associated with advertising as well as promotion. Because no new employment has been done after Bridget Cole's separation with the reporting line being straight assigned to Krasnow for the advertising feature, this is a beneficial chance for integrating the advertising and marketing functions. Judith Shapiro that has actually earlier been spoken with by Lewis during the earlier merging days has know-how in business-to-business advertising and marketing along with firm and retail advertising and marketing experience. When Krasnow leaves, Lewis can work with Shapiro as an EVP for marketing to take care of both marketing and advertising functions.

The benefit of this approach is that it will certainly incorporate both features while reducing the need for working with an additional source for advertising. Along with this, Lewis would certainly be heading the advertising and marketing department as well as in any case her replacement would certainly be needed for the current function that she is carrying out. The negative aspect of this choice is that exterior hiring may cause bitterness from internal workers who might be eying the placement of EVP after Lewis takes over Krasnow's position.

Dividing Adverting and also Production: Offered the affordable stress as well as high quality job called for from the advertising agency, it is advised that Lewis must enable the production system to be a separate feature from the marketing system. Since many advertising agencies had these 2 functions as different units, it makes even more sense to comply with the norm.

Assimilation of Marketing with Procedures: Considering that Lewis is currently dealing with the advertising and marketing and also operations departments at the same time; it makes sense to incorporate the two functions since she has actually been successfully looking after both ends. The truth that the two departments currently have major differences over allowance of sources suggests that this integration may be able to cause consistency specifically as Lewis would be heading both ends.However there are different drawbacks of this relocation especially as it would certainly put too much problem over Lewis's shoulders. The reality that Lewis needs to adapt her monitoring design for the marketing division recommends that these 2 divisions would be culturally diverse. Lewis might not be able to apply one type of leadership design to both divisions which can result in inefficiency in either one of the 2 features.


An evaluation of the 3 choices indicates that combination of advertising and marketing and operations would not be a practical action due to the huge differences in between the two departments regardless of the reality that presently Lewis is managing both. While splitting up of the manufacturing function may have been a favorable action for the advertising and marketing division, the fact that it would mean placing a third feature under Lewis's wing implies this must be stayed clear of.

Action Strategy.
Lewis will take control of the function of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing features would be merged.

Judith Shapiro will be worked with to take Lewis's location as SVP of marketing and advertising.

Manufacturing function will remain component of advertising and marketing under advertising and marketing feature.

Lewis will certainly divide herself from procedures.

A democratic leadership style with staff member empowerment will be utilized in marketing division.

Open up door plan and focus on cross departmental interaction will be aimed at removing discord.

Contingency plan.

If the integration does not exercise as planned, a contingency strategy would adhere to which would separate the manufacturing feature from the advertising and marketing function to decrease the lots on the SVP of advertising and marketing. In case Judith Shapiro does not get worked with, Lewis will certainly be heading the advertising and marketing division without an SVP. Because case the production feature will definitely be divided by putting it under an SVP production.