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Investment Technology Group Case VRIO Analysis

CASE ANALYSIS


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Investment Technology Group Case Study Solution

Several locations can be identified where FG has a competitive edge over its rivals. These locations would certainly be analyzed utilizing the Investment Technology Group VIRO structure where the 'worth', 'inimitability', 'rarity' as well as company' of FG would be reviewed in terms of its contribution towards its competitive edge. The structure has actually been shown in appendix 3.

It can be seen that FG is offering a value-added item, which is not just a means of acquiring high margins for the business, yet is valuable for the customer also. Smoked fish and shellfish items are looked upon as value-added products and so FG is definitely offering value to the marketplace and also to the entrepreneur in the kind of high saving possibility from fish products. FG's capability to produce initial Asian inspired smoked fish and shellfish items can be taken into consideration a supreme skill.

The business has placed obstacles to entrance for new participants by urging consumers to be demanding in terms of asking for their choices. Not only has this made the service rare, it has boosted the expense of entry for specific niche gamers given that FG's diversity and also versatility can not be matched by brand-new participants in the brief run. This highlights one more point of inimitability.

The reality that the business is not product-orientated but is a market-orientated organisation which is adaptable enough in its capability to adapt to vibrant market circumstances suggests that its method of organizing solutions is definitely its one-upmanship. The business is arranged so that it has less dependence on importers and also trading companies which includes to its affordable side as an organization in a market where smoked fish items have to be imported from other countries.

In addition to these factors, FG's long-term relationships with its customer that has brought about brand commitment from their side as well as the former's consistent reinforcement of quality control to preserve this brandloyalty is an extra element offering it an one-upmanship.

As per the Investment Technology Group VIRO structure, if a company's sources are beneficial however can be copied quickly, it might have a short-lived competitive advantage. Nevertheless, a sustained affordable benefit would certainly result from resources which are important, unusual and pricey to copy while at the same time the company has the capacity to arrange these for an ideal advantage (Rothaermel, 2013). In FG's case, it can be seen exactly how a continual competitive benefit is possible with the firm's flexibility, market-orientated approach, sustained long-termrelationships as well as ingenious abilities of the business owner. These factors have actually currently been gone over in the Investment Technology Group SWOT analysis as interior strengths.